Tag Archives: virtual reality headsets

Virtual Reality Forges Ahead into Retail (Part 6 of 6)

Previously, we discussed emerging virtual reality (VR) applications in the industries of education, health care, real estate, and travel. Today we wrap up our series on virtual reality with a look at VR technologies used in the retail industries.

woman-1418844__180What’s in it for Shoppers?

Technology is now a part of daily life. From smart phones to tablets and even to GoPros, we use technology to complete many routine tasks. Therefore, today’s shoppers expect, and in some cases demand, the use of technology when they shop. VR is poised to be the next frontier for retail outlets. In April 2016, Samsung’s Gear VR boasted over 1 million active users, and Tractica predicts almost 200 million VR headsets will be sold by 2020. With such a large potential audience, there is a lot of opportunity for companies ready to adopt VR.

Just like the other industries we discussed, the driving factors behind retail using of VR is affordability. All the shopper requires is a smart phone and a headset. Most people now have smart phones, and headsets are now affordable for businesses to acquire.

VR can benefit shoppers by:

— giving them more information to make a decision about purchases
— simplify the design and planning process for home and garden purchases or for complete outfit purchases
— allow immediate feedback from friends who may be shopping with them

business-888146__180What’s in it for Retailers?

— provide an economical testing market. It will be cheaper for retailers to test a shopping environment virtually, rather than building a physical space.
— Create a totally immersive brand experience.
— Showcase their products in more meaningful ways.
— May decrease the amount of returns or exchanges.

Examples of VR Retail Experiences

Although we are very much in the early days of VR retail adaptation, a few companies are testing the waters of VR shopping.

Westfield Malls in the UK, Tommy Hilfiger, Topshop, and River Island have all used VR to provide in-store virtual experiences of their latest fashion collections. Shoppers can then shop the collection.
Lexus and Volvo have used VR for virtual test drives.
Lowe’s installed the Holoroom in 19 of their stores. It is an immersive space where shoppers can design their bathroom or kitchen.
Ikea is also piloting a virtual kitchen experience.
Tom’s offered an in-store virtual trip to Peru as part of their One-for-One campaign.
McDonald’s restaurants in Sweden gave away “Happy Goggles” with virtual snow skiing experience.
— UK retailer John Lewis used VR headsets as part of a Christmas promotion last year.
Ikebukuro, a Japanese retailer, features a virtual dressing room in their stores.
Adidas is piloting 2 VR options. The first is the Body Kinectizer which scans your body and allows you to find the right store-984393__180size and see how a garment will look on you. Cyber Fit is their virtual dressing room.
eBay introduced a VR app and virtual dressing room in Australia.
Avenue Imperial is a business that creates virtual shopping experiences for retailers. As we saw with real estate, a whole new industry is emerging to design and develop VR shopping experiences.

The website eMarketer recommends retailers, “start thinking about and preparing for virtual reality….sooner rather than later.” VR will be involved in the future of retail. Early adapters will gain the greatest benefits and have a competitive edge.

The Common Deimage-30nominator

Both the affordability of VR accessories such as headsets and the rapid proliferation of VR apps and content, is behind the explosion in VR usage. With increased usage and improved technology come more opportunities for virtual realities in every phase of our lives, including healthcare, travel, leisure and education, as well as in marketing and sales opportunities. Early adapters will gain the greatest benefits and have a competitive edge.

Geek Tech Branding can help you obtain the materials to adapt VR technology in your business. We offer a large variety of headsets at every price point. They have seen a 400% increase in sales of custom printed virtual reality headsets in the past 6 months alone and trending upwards from there in the past 6 weeks.

How will your organization utilize the power and impact of virtual reality in the next few years?

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About the author:

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.  Specifically, they offer a large selection of VR headsets at every price point.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses and improve their branding.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, Twitter, by email (robert@geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality goggles, embroidered computer backpacks,  imprinted USB car chargers, promotional stylus pens and more — all imprinted with your company’s name and logo.

Virtual Reality Applications for the Travel Industry (Part 5 of 6)

Virtual Reality: Practical Uses in the Travel and Resort Industry

In our previous posts, we explored the use of VR in education, health care, and real estate. Today, we turn our attention to the travel industry.

Imagine you are traveling overseas for the first time. You’ll encounter new airports, new cities, different languages. You’re excited, but also a little nervous. But what if you could make a “trial run”? Navigate the airport, walk the city streets, step inside your hotel room? You might feel more confident when you begin you trip.

This is not as far-fetcpexels-photo-123318-largehed as it sounds. The travel industry is beginning to adapt Virtual Reality (VR) technology to help travelers plan and prepare their trips of a lifetime.
A World of Opportunity

Until recently, the travel industry has been slow to adopt VR technology, which means there is a huge opportunity right now for early adapters. Relatively new technologies such as the Oculus Rift, GoPro, and drones make VR a viable and attractive options for anyone in the travel industry.

Use of VR technology in travel is not meant to replace physical travel with virtual travel. Rather, the goal is to market travel opportunities and entice consumers to travel more or to enhance their travel experience.

flying-people-sitting-public-transportation-mediumTravel Uses for VR

Experts see two major areas for the application of VR in the travel industry. One is travel inspiration. This demonstrates possible trips and excursions available to the traveler. Secondly, VR provides a demonstration of travel options such as hotel rooms, conference and exhibit space, dining, views, settings and amenities, and other options.

Travel Inspiration and Marketing

A few businesses already employ VR to market vacations, destinations, and experiences.

Thomas Cook: The tour operator, with offices in Belgium, Germany, and the UK, developed their “Try Before You Fly” VR program to entice consumers back into their brick and mortar stores. Recently, they filmed VR material in Egypt and mailed brochures along with cardboard goggles to targeted clients.
Marriott: The hotel chain is using VR as part of their “Travel Brilliantly” program. They offer 3 virtual experiences to market their travel destinations. They call these VR Post Cards.
Qantus: The Australian airline provides first class travelers VR experiences of Australia.
Destination BC: Offers VR experiences of various locations in British Columbia.

end-of-the-travel-1449763Travel Demonstration

There are endless possibilities for VR usage in demonstrating travel options and in the booking process.

— airlines and rail travel: demonstration of aircraft cabin or rail cars, seat selection, demonstration of business lounges.
— Hotels: demonstration of rooms, exhibit space, room selection, views, amenities and add-on services.
— Airports and train stations: provide an experience of the whole process including info desks, checkimage-29-in, security, shops, lounges, gates, boarding, transfers.
— Conference and exhibition centers: demonstration of meeting rooms, conference rooms, and exhibition space.

The travel industry is in the early stages of VR adoption, so there is a great deal of opportunity for travel agents and tour operators. Geek Tech Branding can provide you with affordable VR headsets for your organization to give to future guests and travelers. Check out our website for more information. We wrap our series in the next installment with a look at VR applications in the retail industry.

About the authorMonthly Newsletter:

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.  Specifically, they offer a large selection of VR headsets at every price point.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses and improve their branding.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, Twitter, by email (robert@geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality goggles, embroidered computer backpacks,  imprinted USB car chargers, promotional stylus pens and more — all imprinted with your company’s name and logo.

Virtual Reality Uses in Healthcare and Medicine (Part 3 of 6)

Virtual Reality: Practical Uses in Healthcare and Medicine

In parts 1 and 2 of our Virtual Reality (VR) series, we defined VR and discussed how it is used in Education and Training. In Part 3, we explore how VR contributes to healthcare interventions and medical training.

Most people have visited the doctor, the ER, or even experienced a hospital stay. Those interactions usually involve an examination by the doctor and other medical staff, prescription medication, surgical or other physical intervention, and discussion with your healthcare provider. Few people have participated in VR as a part of their healthcare regimen. But this is about to change. Providers from all disciplines are developing VR applications for both medical treatments and the training of healthcare providers.

berlin-1429878__180

 

Virtual Reality and Healthcare Interventions

Mental health interventions mesh well with VR. Virtual situations create safe, controlled environments for patients to practice behaviors. Some examples include:

Exposure therapy for individuals with phobias.
Bravemind is a program that helps veterans cope with PTSD.
The DEEP application uses meditation as a treatment for anxiety.
Social cognition training for young adults with autism.
— Virtual opportunities for the disabled or homebound patient.

Virtual environments also make successful pain management interventions. Two examples are:

SnowWorld is a virtual world where patients throw snowballs at snowmen, penguins, and wooly mammoths. It was initially developed for burn patients who require painful dressing changes and other treatments.
— Virtual reality applications are used to treat phantom limb pain for amputees. VR also helps them to learn to manage pain outside of the virtual environment.

Rehabilitation and recovery programs use VR to speed recovery. For example:

Brain damage assessment and rehabilitation after injuries.
Mind Motion Pro is a VR program used for stroke rehabilitation programs.

Many hospitals are using VR to delivery patient education and training. Some of these are:

Pre-surgery education for patients prior to surgery.
Quintiles is using VR to recruit patients into clinical trials.

 

surgeon-1049534__180

Virtual Reality and Medical Training

Educators use VR to teach students of various medical disciplines. VR provides “hands on” medical training without risk of harming patients. It also helps students feel more comfortable learning medical procedures.

Doctors also use VR to prepare for surgeries and other procedures and to communicate with patients and other staff. These applications include the following:
SIM-K: Simulates a total knee replacement.
Surgical Navigation Advanced Platform:  Assists surgeons in planning the safety route to removing a tumor.
Virtual Interactive Presence & Augmented Reality: Helps deliver tele-mentoring during surgery. An experienced surgeon at one location can guide a surgeon in another location.
Echo Pixel True 3D System delivers more detailed imaging by converting ultrasounds, CTs, and MRIs to 3D images.

In the next 5 years,image-27 VR will move into mainstream healthcare. Doctor visits may involve virtual environments to teach skills such as checking blood sugar or proper medication administration. Healthcare providers will use VR to review medical histories and charts. The possibilities are endless. GeekTechBranding offers VR headsets that are ideal for use in any medical clinic or office. Visit our website to learn more. In our next installment, we’ll look VR opportunitiesMonthly Newsletter in real estate. Stay tuned!

 

 

 

 

About the author: Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.  Specifically, they offer a large selection of VR headsets at every price point.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses and improve their branding.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, Twitter, by email (robert@geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality goggles, embroidered computer backpacks,  imprinted USB car chargers, promotional stylus pens and more — all imprinted with your company’s name and logo.

Virtual Reality Use in Education and Training (Part 2 of 6)

Virtual Reality: Practical Uses in Education and Training

In the first part of our series, we outlined the basics of virtual reality (VR). In part 2, we discuss how VR is blazing a path into education and training.

Have you ever noticed your children often navigate technology better than you? Has your child ever said, “Give it to me, I’ll virtual-reality-1220293__180do it,” and then taken your phone and made it do something wonderful that you couldn’t figure out? Today’s youth are the first generation growing up using tablets and smart phones on a daily basis. And the classroom is keeping up with them. This involves more than just smart boards, tablets, and laptops.

 

 

VR in the Classroom

TechCrunch reports a spike in the number of companies marketing virtual reality technology to schools over the space couple of years. One factor behind this is the recent release of affordable VR headsets. These headsets are often made from cardboard. In addition to affordability, they fit comfortably and transport easily. Schools can now afford to purchase enough headsets for an entire class to use.

Some researchers report VR may lead to better memorization and comprehension. The interactive and immersive nature of VR activate more of your brain. VR also allows students to see and experience things they wouldn’t be able to without VR. For example, a class in rural Iowa could turn the British Museum or visit the Amazon Rainforest.

Current VR offerings mainly focus on biology, anatomy, geology, and astronomy. But other applications are set to make an impact, such asred-school-blur-factory-medium field trips to historical sites, museums, natural sites and architectural construction models.

 

 

The following companies produce VR technology for schools and universities:

Pioneer Expeditions by Google: Allows students to visit anywhere from the Great Wall of China to Mars.
Immersive VR Education: Students can travel to the moon on Apollo 11 as Neil Armstrong, take a trip around the solar system, or explore Mars.
Lecture VR: Recreates historic lectures such as those of Albert Einstein.
Universiv: Students learn anatomy or explore the Titanic, Stonehenge, or the International Space Station.
Alchemy VR: Students discover the inside of the Egyptian pyramids or explore the Great Barrier Reef.
Zspace: Provides STEM education via VR.
Woofbert VR: Concentrates on the arts. Students visit museums and galleries.
Nearpod: Students take field trips to places such as volcanoes, the Coliseum, the Lincoln Memorial, caves, and travel the Oregon Trail.

 

firefighters-756828__180
VR in Training

Schools aren’t the only places VR is impacting the learning process. Businesses also utilize VR to train employees. In fact airline pilots were the first to use VR in their flight simulators. Since then, other industries have adopted VR training:
— skilled trades, such as welding
— medical professions, such as surgery, paramedics, ER personnel
— hazardous occupations, such as mining, oil rig platforms
— transportation personnel, such as airline pilots, truck drivers, police and fire
departments, railroad personnel
— combat personnel
— factory assembly lines

Venture Beat outlines several benefits of VR training over conventional training:
— safety: Surgical residents can practice surgery in a virtual environment, before moving on to working with patients.
— affordability: It costs less money to purchase a virtual training module and allow pilots to train on it, rather than providing maintenance and fuel for a fleet of jets.
— relaxed: Trainees know they are using a virtual environment, so they will not be as nervous about messing up. This allows them to think more clearly and to learn.
— Knowledge reimage-27tention: The VR experience involves several senses and activates more parts of the brain. It also helps promote more abstract thinking.

Chances are good that you will soon experience VR training or education or your business may benefit from VR training experiences. Geek Tech Branding offers a variety of VR headsets in every price range. Check out our website for more information. And watch out for our next installment in our virtual reality series. Part 3 focuses on the ways VR is transforming healthcare services.

 

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Monthly Newsletter

About the author:  Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.  Specifically, they offer a large selection of VR headsets at every price point.
Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality goggles, embroidered computer backpacks,  imprinted USB car chargers, promotional stylus pens and more — all imprinted with your company’s name and logo.