Category Archives: Social Media Incentives

Customer Loyalty Tip: Use Social Media for Listening to Your Customers

are you using social media for improved customer servce

Are you using social media for customer service– or just for broadcasting your marketing message?

Is Your Company Using Social Media to Help With Customer Service — or Just for Marketing?

Austin, Texas: Social Media usage has grown exponentially over the past few years – as most people use Facebook, Twitter and other programs both for personal use and for professional use.

However, too many companies are still using social media for broadcasting their marketing or branding message — and not for listening to their customers.

Are you using social media to listen to customer service issues and complaints – or would you rather pretend that they do not exist. Your customers use Twitter, Facebook and other forms of social media to voice their opinions?  You better be listening  — or the problems will only snowball.

One of the biggest trends for 2013 will be the increased use of social media as a listening tool- to gauge your customers’ perspective on such issues as quality, performance, customer service and for other data.

The easiest way to accomplish these questions is to open up your entire Customer Service department to social media.

That’s right.

Put it all out there for the world to read and comment on.

Scared?

Well, those comments about your company will be on the web anyway in some forum or discussion group – so you might as well hear it straight from the source and address the issues to avoid Dell Hell or United Breaks Guitar scenarios.

Tens of millions of visitors on YouTube and other comments in books, TV, websites and other forms of media gave these two huge companies a beating–and rightfully so – because they failed to listen and respond to customers comments, complaints and suggestions.

Listening to your customers is the best way to improve customer loyalty.

Do you have the balls to let the world see your problems and listen to how you handle complaints on social media?

Or will you ignore it for another year and pretend that angry customers will just go away?

Make 2013 the year your company actively listens – and makes positive changes to address your customers needs.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Top 10 Mobile Landing Page Tips

Is Your Website SmartPhone Ready?

As most of your customers open up links and do search on their smartphones, it is imperative to design your mobile landing pages with best business practice ideas.

Here is an incredibly helpful infographic from ion Interactive that shows the Top 10 Mobile Landing Page Tips.

 

Tips to improve mobile landing pages

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Rewarding Facebook Likes and Twitter Followers: Good Business Strategy or Folly?

rewarding Facebook fans and Twitter followersAustin, Texas: What is the value of a Facebook “Like” or a Twitter “Follower”?

Many numbers have been bandied about over the past several months, but I’d have to think it depends on the type of business you have and the relationship with your “fans”.

Can you buy “friends” with incentives?  Sure.  We have run dozens of programs where the first 2,5000 people to “like” a Facebook page or the first 1,000 Twitter “followers” win a digital downloadable prize, like music downloads, free magazine subscriptions, movie tickets, etc.

Are they effective?  Yes, the programs that incentivize participation can have powerful short-term effectiveness, as it encourages immediate action. If your goal is to see a quick gain of Facebook fans and Twitter followers, incentivizing visitors is definitely a tool to consider.

But the key to your social media success still lies in your social media strategy.

How well are you communicating benefits to your fans?

How meaningful is the dialog?   (It is a dialog–not a one-sided rant–right?)

How often are you communicating?

How are you encouraging feedback, replies or other forms of participation?

How engaged are your followers and fans?

If you are not planning on viewing your social media strategy as a two-way communication platform, you are missing the boat.  There is no point in trying to maximize the number of fans and followers if you are just shouting out special sales and inane content.

Put value into your dialog.

Improve your conversations.

Then watch your social media gain real traction.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Digital Rewards for Social Media Promotions

digital rewards for incenitvesMany companies are offering incentives for people to “Like” their Facebook page or to add themselves to Twitter.

Perhaps no incentive lends itself better to social media campaigns as digital rewards, such as MP3 music downloads, iSkins, free movie tickets, and more.

These programs are ideal because all one needs to do to send these digital gifts are unique ID numbers, which can be provided in bulk in spreadsheet format.No shipping. No handling. And ideal for web-savvy customers.

Dick’s Sporting Goods ran an online Scavenger Hunt promotion a few months back where customers were able to get 15% savings after they “Liked” the retailer on Facebook, added them as a friend on Twitter and texted them on their iPhone or PDA.

Perhaps another alternative would be to reward customers with 5 or 10 song MP3 music download program after completing the same “Triple Play”: “Following” on Facebook, “Friending” on Twitter and “SMS Texting” on cell phone.

Think of the information you could gather on customers and prospects from people willingly giving you this information.

Having them complete all three steps will reduce your redemption rate, which will allow you to offer a nicer premium at a low cost per name basis.

This strategy will yield much higher returns than a lottery drawing, where you reward the first 100 customers that complete a deed, or every 100th name. These tend to scare off customers who do not want to give away this information, or spend the necessary time, just to be entered in a contest, which has poor odds of winning.

Be creative with your next social media promotion.
Experiment with different options.
Gain media attention with the uniqueness of your program
Watch your customer base increase.


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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Mobile Phones Are Essential for Reaching College Market

cell phone and PDA promotions by DownloadIncentives.comPlan to go mall shopping without using your mobile phone  as your personal assistant?   Well, you might be in the minority soon, according to several studies.

According to a recent study by the Princeton Survey Research Associates for the Pew Research Center’s Internet & American Life Project, a staggering 95% of 18- to 29-year-olds who own cell phones send or receive text messages.  The survey also points out that 52% send emails and 20% said they have purchased items through their phones.

And, to nobody’s surprise, the survey also found that adults aged 30 to 49 are among the fastest-growing group using mobile-data applications.   In fact, 60% of adults said they use their phones to access the Internet, a 12% increase from a 2009 survey.  About 11% said they had used their phone to make a purchase. Some 10% use their phones to access their Twitter or Facebook accounts.

In a recent Deloitte survey, 33% of respondents said they would use their phones or social media to help them make decisions about back-to-school purchases, up from only 6% from a year ago.  Nearly 65% this year said they research promotions on their phones while another 42% said they would browse for products.

“Mobile devices have become a key part of the planning process of the shopping trip,” said Alison Paul, Deloitte’s retail sector leader.

If you are not utilizing mobile phone marketing, you will begin to fall behind your competition, says Robert Piller, President of DownloadIncentives.com, a leading provider of digital promotions , such as music, ringtone and PDA skin promotions for consumers.   He continues that “as consumers become more open to new avenues of communications, PDA’s and mobile phones are becoming a popular  and convenient way to reach on-the-go consumer.

Opt-in mobile coupons and text messages about promotions and specials are one of the fastest growing advertising and marketing channels.  According to a recent article in MarketWatch, large retailers, such as J.C. Penney, is putting interactive ads on iPhone apps, where consumers can view various clothing outfit options before buying.  It also mentions that Target is sending scannable coupons and Kohl’s, Best Buy, Kmart and others are sending text messages and text alerts for special sales and deals.

If you are a retailer, how do you plan to use the mobile phone to increase your marketing efforts?

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Reaching Out To Social Media To Attract More Female Shoppers

 

Have you ever considered offering an incentive in return for a blog posting or tweet?

According to an article in theWausauDailyHerald.com, the key to reaching the female market is through online social media.  It reports that 77% of women are more likely to seek a product in a store after they’ve read a review of that product on a community forum or message board.  67% of them are more likely to actually purchase that product after reading about it online.

Companies of all sizes need to find ways to encourage and to inspire others to talk about you, your products or your company.

We have been involved with many businesses that are offering contests to the first 250 people that sign up as Facebook friends or for each Tweet that mentions their product by name.

How are you reaching out to the bloggers of the world?  Perhaps a gift of free music downloads orfree photo books will entice a blogger to write about you product.  Same holds true for reaching the media.  Why not send one of these branded gifts when sending out your next press release.  If you send your releases out digitally, you can attach a unique Product ID number to each email instead of a tangible card.  Either way, you will be differentiating your company from the pack.

Seek innovative and cost-effective ways to get your brand mentioned in the social communities.  It can be an effective way of reaching your desired audience without the high cost of advertising.

—————————————

Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Reaching Out to Social Media to Attract More Female Shoppers

DownloadIncentives.com offers programs to help attract more female buyersHave you ever considered offering an incentive for blog postings or tweets?

According to an article in the WausauDailyHerald.com, the key to reaching the female market is through online social media.  It reports that 77% of women are more likely to seek a product in a store after they’ve read a review of that product on a community forum or message board.  67% of them are more likely to actually purchase that product after reading about it online.

Companies of all sizes need to find ways to encourage and to inspire others to talk about you, your products or your company.

We have been involved with many businesses that are offering contests to the first 250 people that sign up as Facebook friends or for each Tweet that mentions their product by name.

How are you reaching out to the bloggers of the world?  Perhaps a gift of free music downloads or free photo books will entice a blogger to write about you product.  Same holds true for reaching the media.  Why not send one of these branded gifts when sending out your next press release.  If you send your releases out digitally, you can attach a unique Product ID number to each email instead of a tangible card.  Either way, you will be differentiating your company from the pack.

Seek innovative and cost-effective ways to get your brand mentioned in the social communities.  It can be an effective way of reaching your desired audience without the high cost of advertising.

—————————————

Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.