Category Archives: Social Media

Imprinted Selfies Stick–The Hot New Promotional Item for 2015

Something New and Popular for 2015: Imprinted Selfie Sticks

Austin, Texas: I just came back from back to back electronics shows and the clear winner so far for new product of the year are imprinted selfie sticks.

logo selfie sticks promotional selfie sticks logo selfie sticks

That’s right–imprinted selfie sticks are going to be the hottest selling new tech gadget in 2015.

In our self absorbed world where everybody is posting selfies on Facebook and Instagram, it only stands to reason that a device that can improve the look and feel of these images would be popular.

The neat thing is these are fun and easy to use and appeal to a much larger audience than “students”.

In fact, we have already done orders for mechanical engineering firm, hospital for Nurses’s Day programs, several high tech firms for SXSW and other marketing events — and yes, apartments and realtors that deal with student housing.

We offer two main styles: the lower priced imprinted selfie sticks have a cord that plugs into the earphone jacks of any smartphone.  The slightly more expensive imprinted selfie sticks have Bluetooth and a button at the end of the extending pole that makes taking pictures a breeze.

Here is a picture of me using the imprinted selfie stick — and one of a quick picture I took from my balcony.

promotional selfie sticks selfie stick with imprint

 

 

 

 

It was fun and easy to use and it takes great angles.  The telescoping pole folds down to about 6-7 inches when not in use–and several feet at full length and it swivels and locks in place for great angles.

Simply insert your smartphone into the self-adjusting clamp, pair it, and snap a photo with the button, built in to the handle. Works with most smartphones. This imprinted selfie stick comes in blue and black handle options/

If you ask me what’s new and fun this year–imprinted selfie sticks!

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for trade shows, conferences and business gifts for occasions and events–including imprinted selfie sticks. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Are You Making the 5 Social Media Mistakes?

mistakes in social mediaIs Social Media Under-Used By Small Businesses?

Austin, Texas:  A new study came out that reported some startling facts about the under-use of social media by small  and mid-sized (SMB)businesses.

Some of its startling findings included:

1) Only 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn.

Really?  Come on guys.  Really??! In 2012??! You cannot tell me that you are too busy to blog about your profession or your expertise once or twice a week.

If you are a local business, Facebook  and Twitter are even more important to building and establishing your presence, in my opinion.

In fact, I just met with a small mom and pop company owner today that said that 60% of his business comes from his blog.

Too busy? Doing what?  Putting out fires? Well, yo need to build the pipeline for future growth, as well.

Do not neglect the sales funnel.

If you want to build your business for growth or develop expertise in your field or community, your Twitter account and Facebook pages are crucially important.

2) Six out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.

Marketing 101– Make it easy for your customers to find and contact you.

Listen, I like doing nearly everything online as much as the next person, but I let my clients and prospects contact me how THEY feel most comfortable. If they like to call me, I’ll be available.  If they want to email me, I’ll be available. If they want to reach me on Twitter or Facebook or Message me from LinkedIn, I’ll be available.

I’m in business to service my customers, not the other way around.and nobody else should feel any differently.

3) 74.7 percent of SMB websites lack an email link on their home page for consumers to contact the business.

4) 65.7 percent of SMB websites lack a form-fill option to enable consumers to request information.

See above.  Be easy to find and to contact.  End of story.

5) 93.3 percent of SMB websites are not mobile compatible and will not render successfully on mobile devices or smartphones.

OK, this one might be losing its relevancy over the next 12-18 months, as many people do view websites on tablets and other PDA.  Of all the five points mentioned, this one should be addresse, given time.

My website can be viewed on a PDA – though people will have to scroll around more than I’d prefer.  However, becaus ejust over 6% of SMB sites are easily viewed on PDA’s, I think peole have become more patient with this short-fall.

Convert to PDA-friendly? Ideally–YES.  But make sure the first four points are addresed first.

Happy Promoting!


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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

4 Powerful Marketing Ideas We Can Learn From Lady Gaga

4 powerful marketing ideas we can learn from Lady Gaga

Lady Gaga: Marketing Superstar

I saw Lady Gaga on The Late Show with David Letterman the other night and I was amazed on what a great marketing genius she is.

She is the first person with ten million Twitter Fans (how many do you have?) and in a few short years, she has taken the entertainment business by storm. She certainly understands social media.

I was also struck during her interview by her understanding of basic marketing ideas and saw four marketing ideas that can any business or organization can learn from:

1)    Be True To Your Brand

2)    Know Your Audience

3)    Stay on Message

4)    Work the Media to Your Message

 

1)    Be True To Your Brand: Lady Gaga came out for the interview in not much more than a bikini bottom, leather jacket, wig and mask, and later revealed her face with her own style and flair of makeup.   On Saturday Night Live, where she performed a few days earlier, she also came in costume (actually costumes).

I imagine that when she goes out as her true self, as Stefani Joanne Angelina Germanotta, she takes on a different persona, but when she is Lady Gaga, she is a powerful brand.

2)    Know Your Audience: In her interview, she mentioned that she tweets her fans and stayed up the night before tweeting with them for a while. Like she said, with ten million fans (“little monsters”, I think they are called), she gets the good and the bad.  Either way, she learns who her fans are, what they are like, what they expect from her, etc.  She gets in the trenches, so to speak, which is more than I can say about most executives.  If you don’t understand your audience, how can you fulfill their needs?

When was the last time you went to a trade show and spoke to your customers. I mean really worked the trade show, not staying in the hospitality suite but working the show floor?

When was the last time you rode around on sales calls with your team?

Knowledge is crucial and you can learn a great deal by asking questions of your customers and listening.

I would even take this one step further and say that Lady Gaga actually appreciates her fans and thanks them for buying her CDs, music downloads, concert tickets, etc.  She mentioned that she struggled for a while during her early show business career, and now that she has hit the big time, she appreciates what she has and is thankful to her fans/monsters.

A friend of mine who was at her most recent concert was amazed that she thanked her fans several times during her show.

Stay humble. Smugness is quite a turnoff.

3)    Stay on Message: Many time during the interview Lady Gaga referred to her new CD, which was just released.  She stayed on message and mentioned it a few times,not getting side tracked by the interviewer’s other questions and comments.  She was prepared.

I have seen many celebrities that appear on a variety of late night talk shows stray far from their message, talking about everything EXCEPT their new album, book or movie—which I am sure drives their agent and their producer/publisher crazy.

It takes practice to stay on message.  You can watch any politician on the Sunday talk shows for a refresher course on staying on message.

4)    Work the Media to Your Message: Lady Gaga dominates the media because she understands it, knows her audience and knows her message.

She is Queen of the radio charts/music industry, has the largest Twitter following in the world, looks calm and cool on television , and knows how to get attention for herself when she goes to ballgames.

Today’s superstars know how to work all forms of media, including  social media, print, video, radio, television, web, etc.

A mixed media campaign is crucial for most brands.  Do not put all your eggs just in one, as tides change rapidly.

I was not a big fan of Lady Gaga until last night.  Now I am becoming  a “Little Monster” myself.

We can all learn a great deal about branding by following this media superstar’s rise .

Does your brand have what it takes to become a marketing and media superstar?

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.