Category Archives: Sales Incentives

Promotional Tablet Chargers vs. Promotional Phone Chargers: Which is the Right Choice for Your Budget?

When Should You Give Away Promotional Tablet Power Chargers Instead of the Less Expensive Promotional Phone Power Chargers?

printed tablet chargerAustin, Texas: Our company sells a lot of promotional external battery chargers – both for phones and for tablet devices.

Because of this, one of the most frequently asked question we hear is , “Which is the right power charger choice for our particular target market?”

A good promotional phone charger can cost anywhere between $8-$20 — depending on its bells and whistles, amperage, charging capacity, etc. These usually have between 1800-2400 mAh and can charge iPhones, Androids and most other smartphone brands.

A good promotional tablet charger can cost between $30-$80 — depending on its bells and whistles, amperage, charging capacity, etc. These usually have between 5600-10,000 mAh and can charge iPads, Kindle FIres, Dell Venues, and most other makes and models.

Because of the large price difference, most people use promotional phone chargers for the majority of their marketing–trade shows, conferences, gift with purchase, referral gifts, etc.

Promotional tablet chargers are most often used for internal promotions–such as sales incentive programs– or even as gifts for the sales team.  Nothing less productive than a salesperson who is on the road–but cannot power up his or her tablet or laptop.

Promotional tablet chargers are often used for higher-end gift with purchase programs–such as with a new roof, free with the purchase of a software suite, free with a prepaid gym membership, free for attending a high net-worth investment presentation, etc.

Over time, as the price of power chargers continue to drop, they will increase in popularity for the mass market.

Until then, most of our clients order promotional phone chargers for the massive giveaways and order fewer promotional tablet chargers for key accounts and for internal incentives.

Either way, providing additional power to charge up devices will keep your name and logo in front of your clients for many, many years.

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Here’s a Look At the MTV Swag Bags

Celebrities Love Swag..as Much As Anyone

swag bag ideasAustin, Texas: People are always asking me about the value of swag – or promotional gifts.

Nothing highlights how effective they are as when all the major award shows–including the Grammy’s, the Oscars, MTV, etc. each give out fantastic swag bags to presenters to inspire them to stand up in front of their peers and millions of television viewers around the world.

This year’s swag bag has dozens of awesome gifts, including NVIDIA gaming consoles, Holstad and Ronaldo Jewelry, Brahmin handbags and a luxurious stay at the Yasica Mountain EcoCenter in the Dominican Republic. , as well as others which you can see at this swag bag link.

They give these swag bags out because they are an effective motivating tool.

What are you giving to inspire your best clients, prospects and employees?

The right promotional swag can motivate your employees and clients to greater sales, bigger accomplishments and  more fulfilling dreams.

What’s in Your Swag Bag?

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Robert Piller is President of GeekTechBranding.com, the leader in tech-related promotional products for trade show gifts, referral gifts, employee gifts, gift with purchase, premiums and other uses.

Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted power chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Steps to Help You Measure the ROI of Your Promotional Products?

Do You Measure the Effectiveness and ROI on Your Promotional Products?

determine ROI of promotional productsBy Robert Piller

Austin, Texas: Most of my clients have used promotional products for various events during the year: trade shows, employee events, Thank You gifts, recruitment tools and Holiday gifts being the most common uses.

But how many are actually measuring the ROI of these promotional products?

If you view your promotional product budget (or any other portion of your advertising and marketing budget) as merely an advertising expense or cost of doing business, you will not maximize its effectiveness and your reach.

About 100 years ago the famous line attributed to John Wanamaker was, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

In this day and age, you should be able to get a batter handle on your advertising- including promotional products — so that you can measure its ROI and determine which half is being wasted.

Here are five simple ways to measure the ROI of your promotional products:

1) Have a call to action.  This can be ” Call us at…”, “Enter Promo code 123XYZ to register to win”, “Visit us at…”, ” Like us on Facebook…”,etc.

Ask these people to take some simple action step so that you can measure its effectiveness.

2) Have a unique url code or phone number printed on the promotional product. This is similar to having a custom landing page.  If you use a special Google Phone number that is only advertised on the promotional item, then it makes it easy to measure calls.  Same for a unique url.  Google Analytics can easily tell you traffic counts and other details–giving you measurable results that can help you improve your ROI.

3) Run A/B Studies. Test various aspects of your promotional product campaign–including different messages, different imprint colors, different product colors, different promotional products, distribution plans (trade shows, handouts, direct mail), etc.

Test, test and the test again until you constantly improve your ROI on these promotional products. Don’t assume it is any one specific element until you can come up with proof.

4) Do a multi-part promotional program.  We have had clients mail out headphone cases at trade shows with a note to bring these in at the up-coming trade show to receive the missing headphones.

Same with pairs of imprinted speakers.  We would send out one speaker and ask the recipient to call their salesperson listed on the form to receive the missing pair on a follow up visit.

Multi-part promotions can get you measurable results that will boost your ROI.

5) Actually measure your ROI.  Don’t forget to track and measure the effectiveness of your promotional products so that you can improve the results next time.  It isn’t so much to measure the ROI just for measurement sake.  It is only a useful metric if you are constantly tweaking your efforts to get you improved results from promotion to promotion.

You can consistently improve your ROI on your promotional product budget by following these five simple proven steps.

Happy Marketing!

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas.  He can be reached through LinkedInTwitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargersUSB drives and hubs and more — all imprinted with your company’s name and logo.

Do You Take The Time To Motivate Yourself?

Are You Rewarding Your Personal Sales Success?If You Believe In Employee And Customer Incentives, Do You Motivate Yourself?

Austin, TX Our company is a firm believer in the use of incentives to motivate and inspire others.

Whether it is employee motivation programs, weight loss or wellness incentives or customer loyalty programs, we have seen the value of incentives push people to greater heights and sustain that activity.

However, sometimes we get caught up in helping others and do not reward ourselves for achievement and success – which is wrong.

After four straight years of double digit growth, I have rewarded myself and my family to cruises–including two European cruises, an Alaskan cruise and a Caribbean cruise each of the past four summers.  I deserved it and it was great motivation and inspiration to reach for greater success again the following year.

After closing out our fiscal year a few weeks back, I decided to reward myself for far surpassing a sales goal that I had set for myself and just bought myself a $2500 chair- a Piniferia Xten. In fact, I am sitting atop this ergonomic chair in my office as I write this blog post – and still cannot believe I spent $2500 for a chair!

But dammit– I earned it!

Are you taking the time to reward yourself–before you reach burnout?

Don’t forget to reward yourself for achievements and sales success.

After all, we all need motivation in our lives to push us a little bit harder.

And some tangible showcase of that result to remind us, and others, of the fruition of our hard work and dedication.

Here’s to your continued success.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

New Study Shows Importance of Digital Rewards

Are you utilizing digital rewards in your incentive programs?Have You Considered Digital Rewards or Downloadable Incentives Yet?

Austin, Texas: Digital rewards are to marketing and sales what S&H Green Stamps were in the 60s and 70s.

A new study was just released showing that over 75% of Americans under the age of 43 use smartphones.

When you factor in tablet computers, e-book readers and other devices, the market penetration is even higher.

Yet, when I see marketing campaigns, promotional trade show items and other premiums, companies are still focused on non-digital rewards–which can be a huge mistake.

I went to a college recruiting trip at a major university with my son last week- and he was handed some great promotional swag– T-shirts, bumper stickers and a sports bottle. So far, so good.  These are the type of items any high school student would use and it helps to promote the school and give the student a sense of belonging and pride in the university.

But he was also given several styles of cheap pens and a ton of printed material.  Well, not a ton — but over 9 ounces of papers that are still lying in my trunk.

Don’t you think a cool custom USB flash drive in the shape of the mascot with the materials pre-loaded would have been more effective and useful?

Same goes for premiums and promotional items.

Instead of pens, coozies and other me-too promo swag, wouldn’t a prepaid music-download card or prepaid free pizza card or a plant-a-tree card been more memorable for many campaigns?

If you are running a wellness campaign, do you think a free squeezie stress reliever is as effective as a free prepaid downloadable exercise and fitness video?

Your customers’ method of communication is rapidly changing.

The way they watch, read and communicate is completely different than it was even a decade ago.

Don’t keep rewarding them with the same old, tried-and-true rewards.

Look into digital rewards for a change.

These can be viewed on tablets, on smartphones and on computers — and can even take recipients to custom landing pages, so you can gather some useful followup data.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

In Sales, Should You Only Be as Happy as Your Least Happy Customer?

Increasing Sales and Profits Through Increased Customer Empathy

Ways to become a better salespersonAustin, Texas: I was watching a morning talk show program the other day and they had a segment about parenting.  One of the commentators said that a parent is only as happy as their least happy child – and it got me wondering if that also applies to the business world.

As a parent we are tightly integrated with the day to day aspects of her children’s lives.  When they do well on a test, at a recital or in sports, we feel genuine happiness.  If they get picked on by a bully, fail a test or get cut from a team, we feel sadness.

Are we attuned to her clients in the same way?

Shouldn’t we be?

If you manufacture, produce, license or sell a product, shouldn’t you be keenly aware how it is selling for your clients?

Don’t you want to know what the end-users are asking or saying (or not saying) about it?

Don’t you want to know what your clients are saying or thinking about it?

How is it selling?

What is your competition offering?

These are the types of nuances that you can only learn if you develop empathy and tune in to your customers.

Treat each customer as if your happiness is derived from their happiness – and their problems are your problems — and you will have a clear road map to success.

No BS.

The cost of a single disgruntled customer can do irreparable damage to your firm and its reputation with social media, blogging and other customer retaliations.

Nip them in the bud by getting to situations before they fester and become problems.

Truly become that “partner” that you have always talked about — and really mean it.

Your success is dependent upon it.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Defining Your Marketing Strategy and Creating a Niche

Being first to market can be better than being bestCreating a Point of Differentiation in Your Marketing Strategy

Austin, Texas: Burger King  announced recently that it would only be using cage-free eggs starting in 2017.  According to an article in GreenBiz.com, “the Miami-based company is pledging to switch to 100 percent cage-free eggs by 2017 and to eliminate gestation crates for breeding pigs. While other chains already use some cage-free eggs, the news marks the first time a major U.S. fast-food chain is going completely cage-free.”

Now, I’m not really sure that there was a clamoring of fast food customers insisting on cage-free eggs – or even knowing the difference in where their eggs come from.

But Burger King, who has just launched a new menu and massive advertising campaign are trying to establish a position in the minds of consumers — first in category.

According to the classic marketing book, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, by Al Ries and Jack Trout, the first law is ” The Law of Leadership“:  Being first  is better than being the better”.

Establishing a foothold in a category is crucial.  Burger King has obviously done their market research and found that a segment of the marketplace cares about where their eggs come from.  If so, it can be a vistory for the chain.

Personally, I think the niche is too narrow–it’s not service oriented.

It’s not taste oriented.

It’s not cleanliness oriented.

It’s not speed oriented.

Any of which might have been a better “first in category” claim.

However, they have carved out a new marketing category that they think will be successful.

What is your marketing strategy?

We took the route of being the first in digital incentives at the time when most companies were still offering hard good rewards–televisions, stereos, appliances, etc.  This has helped us stand out from the crowd, as businesses seek out incentives that can be rewarded through QR codes, peel off stickers and unique codes on their website, such as prepaid movie ticketsmusic download cardsmagazine subscriptions, fitness program downloads, cell phone skins and more.

Being first in a category can help you to create ownership of that niche–and set you apart from your competition.

When companies want old school incentives, they will seek out my competition.  That market is too cluttered to make an impact.

If they want to reach a younger demographic, for things such as college recruiting gifts, wellness program incentives and on-pack rewards, our company is top of mind.

What can your company do to establish a new category from which to differentiate yourself?

Give it some careful thought and you can reap the benefits of being first in a sub-category.  It often beats trying to be all things to all parties.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Marketing With Your Sense of Smell

popular scenbted promotional products include tees and tattoosPromotional Items with Fragrances

Austin, Texas: In the past few months, we have worked with several clients on unique promotional items and premiums that had built in scents. as a way to stand out from the crowd and to capture greater attention of trade show attendees.

Seems odd? Perhaps, but the more senses that get involves with a brand, the more it will be remembered. When using imprinted promotional items, combining scent and sight can help to greatly improve impact and ROI.

Here are a few ideas of recent promotions using the sense of smell:

1) Scented Tee Shirts: Talk about an unusual promotional item to give away at trade shows and to the press, the technology is now available to actually silk screen scents right into the design.  Taking a standard cotton T-shirt, an actual layer of scented ink is imprinted at the same time the design is printed.  There are over 100 scents available currently – and custom scents are available. The scent will last for about 4-5 washes.

2) Scented Temporary Tattoos: First used in the cosmetics industry, temporary tattoos can also have a scent added to them for a unique and low cost marketing campaign. Bright graphics and popular fragrances can make a one-two punch for a nominal expense.

3) Scented Wrist Bands:  Again, thinking out of the box, these wrist bands can be used instead of tester cards or just to create an ambiance or mood for your next event.

4) Scented Lip Balm: Forget just vanilla and peppermint, lip balm is now available in nearly 100 different flavors–including chocolate, margarita, coconut, cotton candy, cinnamon, banana, latte, cola, green tea, rum and more.  A fun way to promote your new product introduction or event.

Scents can help to energize, relax or help put your clients in another frame of mind or reference.

They are different and can help you stand out from the crowd.

Next time you are planning your upcoming marketing campaign, remember, the nose knows.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Ideas to Capture and Qualify Trade Show Contact Data

ideas to capture more trade show informationAustin, Texas: Everybody who attends trade shows loves stopping by booths that have give-aways.

Promotional Products. Swag.  Tchotchkes. Gimmes. Ad Specialties.

Call it what you wish, but I have seen C-Level employees wait in line for the newest, neatest, coolest imprinted gifts.

Choosing the right item can definitely improve traffic counts at your booth, giving your sales force an opportunity to demonstrate, answer questions, qualify leads, prospect and sell.

However, are you getting the maximum bang for your promotional dollar?

When you hand out your imprinted item, are you capturing the recipient’s contact information and other data?

Surely, most people will not give you their contact information for a tote bag, basic pen or keyring.  But how can you capture this important data?

1) Insert Card: How about inserting a self-addressed postcard inside your sports bottle asking for this contact information in return for a second bottle–or other gift?

2) Hang Tag: Why not attach a simple hang tag with a QR code printed on it, which takes customer to a landing page that requires the completion of some questions in order to receive a free gift.  Digital rewards, such as music downloads, free magazine subscriptions and even restaurant gift cards are the ideal premium for this–as the cards can be mailed out for just the cost of a first class letter–or sent to their email using unique identification code.

3) Enter to Win Contests: These are the most common data capture forms–but many times customers will not fill out the cards completely if someone isn’t watching over their shoulder when they deposit their card.

4) Digital Reward Cards: Many companies choose to make the digital download card the trade show gift in itself– as the recipient has to log in to a landing page and complete a questionnaire in order to be able to redeem their card. (see number 2). This can be for 5 songs, a free magazine subscription, a branded personal concierge card, etc.

5) Questionnaire/Survey Before Prize Giveaway: Unless the value of the gift is $5-$10 (this may need to be more, depending on the audience), many people will not answer more than a few questions in order to get the free gift. Many times model are hired for this duty, as sex appeal may play a part in capturing this important data.

Trade show success should not be based on how many name badges your staff has scanned, how many business cards are collected nor how many imprinted tote bags are given away.

Getting qualified leads should be the ultimate goal.

If you budget another thousand dollars or so for data capture premiums, you can ensure a better chance for a successful show and help to maximze your show ROI.

How are you capturing your trade show attendees’ data?

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

9 Tips for a More Successful Customer Loyalty Reward Program

Making a practical as well as a clear reward program for consumers may prove to be a great advantage in increasing customer loyalty. The most important thing to be successful is appropriate high value rewards along with personal commitment.


In other words it is essential for you to stay away from marketing stunts and group blasts. Time and again it has been seen that loyalty programs make the mistake of not presenting much extra value for a consumer and what’s worse is that the consumer is contacted too often with those low worth proposals.


So, what is it that consumers really want to see in a reward program? Going by a survey made by the Chief Marketing Officer Council (CMO Council):


Members would like to see improved rewards and more personalized communications:


·         70% say that they would like to see more savings and discounts from loyalty programs.


·         58% would like improved services and personal benefits.


·         52% would like more convincing personal proposals as a return for routing their company to loyalty program services.


What do you have to do for a flourishing reward program?


1.    Identify your most profitable customers and direct your capital there.


2.    Treat your best customers with preference in terms of more benefits and services.


3.    Personalize rewards whenever you can.


4.    Set your reward program as a strategy for an extended period – element of your association with your consumer.


5.    Ensure that the rewards are practical – attainable by your consumers.


6.    Rewards or recognitions must be offered often enough to make participators feel valued for the efforts they put in.


What are the mistakes that must be avoided by you?


1.    Avoid the mistake of sending loads of messages-junk as well as spam emails.


2.    Do not impose too many conditions and restrictions.


3.    Avoid implementing rewards which do not having appropriate value.


If you have at the onset enjoyed a business but got turned off with time due to low worth and bad communication, then you must know that mistakes made in implementing reward programs in reality drive consumers away and so does more harm than benefit. But if you’re able to make a reward program that offers consumers true value at the appropriate time and goes with your trade name and tactics you will have a good foundation for a firm program which will help your business and your consumers.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.