Category Archives: Referral Incentives

Best Practices for Offering Referral Gifts: Pay it Forward

Are You Properly Using Referral Gifts to Increase Leads?

ideas for referral giftsAustin, Texas: One large reason that our client base orders our promotional gifts is for referral gifts.

When done properly, referral gifts can dramatically increase your sales and leads.

When done incorrectly, referral gifts can seem like a bribe or a bit over-the-top and insulting.

When utilizing referral gifts as part of your marketings trategy, keep in mind that the best referral gifts are done without any quid pro quo or set expectations.

For example,if you work at a wealth management firm and are seeking to increase referrals from lawyers and other professionals that work with high net clients, it is best to visit these people and leave a nice high-end gift with them initially– and tell them you’d appreciate any referrals they might have.

It is subtle and effective without being insulting.

Be sure the gift has a high value and will be used over and over again in order to keep your company top of mind.

Promotional power banks chargers and imprinted Bluetooth speakers have been very popular for referral gifts.

Hand out your referral gift as a “thank you for meeting me” gift –not as “you only get this gift with a referral”.

In order to increase the number of leads in your sales funnel, you will need to rely on more referrals.

Personally visit with the people that you are asking referrals from and reward them for their time.

I have been in business for over 30 years because of the power of referrals.

People like to refer other people who do a good job for them.

Referral gifts can keep your brand and name in front of those infuencers that can help you increase sales.

How will you utilize referral gifts in the future?

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Robert Piller is President of GeekTechBranding.com, the leader in tech-related promotional products for trade show gifts, referral gifts, employee gifts, gift with purchase, premiums and other uses.

Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted power chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Is the Lifetime Value of a Customer Really Infinite?

Determining the true lifetime value of a customerIs it Time to Re-Think How You Look at Customer Referrals?

Austin, Texas: I read the book, The Referral Engine, by John Jantsch last night, and was struck by one of his ideas: “The lifetime value of every single customer is unlimited when you factor in a customer’s ability to make referrals.”

What a deep, thought-provoking concept from a completely thought-inspiring book.

Any good marketing person tries to determine the lifetime value of a customer, but in the past, it was usually based on what a particular client would purchase over their lifetime.  For example, if a person ate out at a particular restaurant once per month and spent $100 on each visit, the yearly value of that customer was $1200, and over 25 years, the lifetime value might be as high as $30,000 – for that one single client.

Knowing their lifetime value would affect how much you might spend to advertise and market to that person and how much you might spend to keep them happy and loyal.

In any loyalty program, prizes and rewards are set up to cater to those customers that might become the most fervent clients.

However, with this new paradigm shift, every single customer can be viewed as a source for constant referrals, making their “lifetime value” much greater than their individual purchases over a set period of time.

Whether you are a roofer, new car salesman, insurance agent, clothing retailer, etc., think about referrals.

Are you asking for them?

Are customers referring you on their own?

Are you incentivizing referrals?

Are you making it easy to refer your business?

Are you making it so that referring your business adds value to the referrer?

Are you value-adding your service so that referring you is second nature, a joy to be shared?

Think about how you can improve your referral percentage by thinking of the infinite customer lifetime value potential.  The book is full of ideas that can inspire new thinking in terms of continuous customer referrals.

What are you going to do to drive more referrals?

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has worked with Fortune 500 companies, as well as startups and other organizations to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. He can be reached through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.