Category Archives: Marketing

Your Marketing Message is the Sum of All Your Communications — Good and Bad

Can You Be in Full Control of Your Marketing Message At All Times?

Controlling Your Marketing Message

Austin, TX: All of us in marketing like to think that we control the marketing message: what is seen, read, thought and heard about our companies.

Unfortunately, life is not that simple.

it is often the weakest link that tends to harm the clear message and brand reputation you have built up.

This can be in the form of an angry or disgruntled employee arguing with a client about an order or project that is not going according to plans.

It can be in the form on poorly trained or inattentive booth personnel ignoring or acting condescending to clients or potential customers.

It can be in an off-colored Facebook or Twitter post–which we read about too often lately.

It can be in the form of cheap or poor quality promotional swag that you give to customers – only to find it falls apart or doesn’t last very long.

You can only control your full marketing message up to a point.

Your job is to pay attention to ALL areas of customer contact — from your technical support team to your social media team – and begin to educate and instill the importance of a cohesive message.

Take time to walk the trade show floor or visit your customer support center and see and hear what is taking place.

Pay closer attention to how your marketing message and brand image is being represented.

Then make some changes.

Educate. Train. Reinforce. Then Repeat.

If your marketing team is creating leading edge customer experiences but the rest of your team is not on the same page, then you need to stop what you are doing – and remind everyone of the importance of a unified marketing message.

Your marketing message is in the way your employees speak.

It’s in the way they talk.

It’s in the way they dress.

it is in the way they represent your brand and company in their waking hours.

Do not take your marketing message for granted – or the weakest link will drag it down.

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Products Sales Outdistances Spending on Mobile, TV and Radio Advertising

The Power of Promotional Products: Leading the Growth in Sales and Advertising

promotional product advertsiing

Austin, Texas: The Advertising Specialty Institute® (ASI) today announced 2014 sales of promotional products are on track to once again beat spending on mobile, radio and TV advertising.

For 18 consecutive quarters, both suppliers and distributors of logoed or branded promotional products, aka ad specialties, have reported increasingly bigger sales. Revenues jumped an average of 5.1% for suppliers and 6.1% for distributors in the second quarter of 2014, when compared with the second quarter of 2013, according to ASI research reports.

Further distributors, such as Geek Tech Branding , are bullish about their prospects for 2014, with sales up over 17%, according to its president, Robert Piller.  He says, “Over the past 5 years, sales have exploded by more than 15% year-over-year.  This year has even been stronger –thanks, in part, to increased sales of promotional power chargers , imprinted Bluetooth speakers and imprinted headphones.”

According to the eMarketer report, total media ad spending in the U.S. this year will see its largest increase in a decade, with total ad investments jumping 5.3% to reach over $180 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%.

“Low-cost, high-impact promotional products continue to attract major marketing dollars from businesses who want to spread the word about their brand, company or event because they allow even small companies to achieve as high an ROI as major corporations,” said Timothy M. Andrews, president and chief executive officer of ASI, the largest media, marketing and education organization in the promo products industry. “Further, end-buyers consistently remember the advertisers on logoed items and feel good about the brands on promo products they use day in and day out. How many people say that about TV commercials or pop-up ads?”

At about half a penny, promotional products have a lower cost-per-impression (CPI) in the U.S. than prime-time TV and national magazine and newspaper ads, according to ASI’s 2014 Global Advertising Specialties Impressions Study, a cost analysis of promotional products versus other advertising media.

ASI’s groundbreaking global research also shows that promotional products deliver commanding advertiser recall among 85% of consumers surveyed. The superior advertiser recall far exceeds other advertising and marketing alternatives.

Click here to watch ASI’s YouTube video on study results and here to read ASI’s research and supporting graphics in its entirety.

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Which is a Better Value: Promotional Products or Online Ads?

Promotional Products vs Online Ads: Is it an Either/Or Question?

teh valu eof promotional products

Austin, Texas:  I have many clients that are increasing their ad spend for online marketing (and I’d include our company in that mix) – and they are weighing the value of traditional advertising, promotional products in comparison to pay per click.

As with most situations, it is not an either-or proposition.

Our company has decreased its marketing spend on print ads, direct mail and trade shows and increased our exposure to online ads.  I know many of my clients have done the same.

Promotional products sales have increased industry-wide again this past year because it is used to drive traffic to websites and encourage an action step.

Here is a quick comparison in online ads vs. promotional products:

  • Many online ads can be blocked or not seen by your entire audience–where promotional products cannot be blocked.
  • Online ads are fleeting where as promotional products can be used and seen for months or years.
  • Online ads can be expensive–about the same costs as a nice promotional product in many instances.
  • There is a tremendous amount of waste with online ads where promotional products can be targeted to the right buyers–increasing your ROI.

Promotional products can also be used in conjunction with online ads to encourage prospects to fill out an online form in return for a nice promotional product.

I encourage all my clients to put their website, Twitter handle and other social media contact info on their promotional products to drive traffic to their websites.

I see the two forms of advertising increasing-while many other forms of traditional advertising slowly decreasing.

Be creative in using both online ads and promotional products to have them work hand in hand to maximize your success.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Choose the Right Promotional Power Chargers for Your Needs

Tips on Choosing the Right Promotional Power Chargers For Your Particular Marketing and Branding Needs

imprinted phone charger

promotional power banks

 

Austin, Texas:  Although I have written several posts about what mAh is (milliampere hours) and what it means when determining which promotional power chargers to order for your event, this time I’ve broken it down a little bit further this time – as there still seems to be quite a bit of confusion in the marketplace about how to choose the right promotional power chargers for your target audience and budget.

Which Promotional Power Charger of Power Bank is Right for Your Trade Show, Promotion, Gift or Event?

Key Terms:

Milliampere hour(mAh) – a mAh is used to describe the energy charge a battery will hold.
* Amp output is a measure of how fast your device will charge

mAh: What mAh is right for your promotional power chargers?

2200 mAh Power Chargers – standard required to charge most pre-2015 smartphones. This will work on all makes and models–iPhones, Androids, Kindle Fires, etc.
* 2600 mAh Power Chargers – optimal for the newest smartphones, including Samsung Galaxy models and Apple iPhone 6 and later.
4400 – 5200 mAh Tablet Chargers – Best for charging iPads and Tablets.Start looking for dual input on these if your budget affords it, so that you can choose more than one device at a time.
8800 – 11,000 mAh Tablet Power Chargers – Ideal for dual input, such as for charging a laptop and a cell phone at same time.
*12,000 mAh Power Chargers – When you simply want the maximum charging power (and bragging rights–lol!)

What is best Amp rating for you?

Most promotional power chargers under 4,000 mAh are single port and have 1 Amp.  Many of the higher price power banks have dual ports for multiple devices, one of which is 2.1 amp and the other which is 1 amp.

1 Amp Single Port Power Chargers:   If you plug a smartphone (Android, iPhone, Blackberry, etc.) into a 1 amp power charger, it will charge the phone just as fast as if you plugged it into a standard wall jack using the 1 amp charger that came with the phone.

Dual Port Power Chargers:  Most dual port promotional power chargers have two charging ports:  a 1A (amp) and 2.1A port.   If you plug any smartphone into the 1 amp outlet, it will charge the phone just as fast as if you plugged it into a wall jack using the 1 amp charger that came with the phone.  The 2.1 amp port is for tablets, as they have larger batteries.  The 2.1A outlet will charge the device more than twice as fast as the 1A outlet.  As long as the power bank as a decent charge, it won’t be any slower to charge the iPhone 5 using the power bank than it would by plugging into the wall assuming the same USB amperage port is being used.

Safety Testing & Certifications

Lithium ion batteries tend to run very hot – and unless they are constructed with the necessary safeguards they run the risk of catching fire.   

In fact, there have been many product recalls lately from imported power chargers and power banks from companies skimping on use of proper parts and assembly techniques. So many that the airlines are considering some type of bans on carrying these batteries in bulk in their cargo bins in the future.

The main component of a power bank is a lithium ion / lithium polymer battery. Although these types of batteries are commonly used, the safety of battery product is always the utmost concern.

Power Bank/ Power Charger Safety Can Be Addressed on Two Fronts:
1. Battery Quality: Grade A is a general concept used to denote a very good quality battery. The real test is whether or not the battery has a UL Certification. Though our power banks have many certifications, our most popular power bank batteries have passed the UL 1642 test which is a set of rigorous Electrical, Mechanical, Environmental, and Fire Exposure Tests. UL is the most widely accepted certification that denotes a battery’s compliance with recognized safety requirements in North America.

2. Protective Circuitry: The Protective Circuitry or PTC is considered a “Safety Valve”. It protects the equipment, the charged device, and user. PTC prevents Internal and External Short Circuit, Abnormal Charge/Over Charge, forced Discharge, and more.

It’s easy to reduce the costs of power banks by cutting out the cost of battery certifications and protective circuitry.

The potential risk of fire and the added product liability that using non-certified chargers presents to businesses and organizations makes it imperative to pay a little bit extra for peace of mind and insist only on chargers that are are FCC,CE and RoHS certified.

Does this certification cost extra?  Sure.  Testing is not cheap.

Is it worth every penny? You bet–especially from a potential litigation point of view. We also run UL testing on many of our batteries for even more assurances.

It goes back to the cost vs. value scale.  Do you want the cheapest power charger or the best value?

These certifications show that they have passed all necessary tests to ensure your promotion is a success — and not a fiasco.

Be sure your promotional power banks have been tested and are FCC / CE / RoHS certified. (We have certificates available upon request).  This means they have built in short circuit protection systems and are tested to meet the standards for air transport. 

How Long Do Battery Chargers Retain Their Charges?  

Any battery will lose a bit of power over time, but this one has such a large capacity that I can’t imagine the little discharge would be an issue. When I travel, I take one and always “top off the tank” before I go. 

Battery Quality

The other important factor to consider with a promotional power bank is longevity.  How many times  the battery can  be charged and discharged before no longer functioning?

Most of the batteries in the promotional power chargers that we sell at Geek Tech Branding have been tested to yield 700 – 1000 cycles…some even higher.

That means your power bank will be with your clients and prospects for a long time–and your brand and message will be right there with them.

A quality promotional power bank or charger can give you a relatively low cost per impression– meaning a very high return on your investment. According to a study, the average imprinted power charger gives you over 1,000 impressions--think about the ROI of having someone view your logo 1,000 or more times–each time they charge their phones.

Promotional power banks are a very popular gift item for trade shows, employee gifts, Holiday gifts and for incentive and referral programs.  Just be sure to order the right chargers for your needs.

We welcome any other question you may have so that we can help you to choose the best promotional power chargers for your budget, target audience and needs.


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Products 101: Proof, Double Check, Then Look It Over One More Time

Who is your Second and Third Set of Eyes When Proofing Your Promotional Products?

proofing-your-promotional-products

Really?!?!? This player looks a lot like President Obama!

Austin, Texas: We all are wearing multiple hats these days around the office – and that leaves very little time to proof-read and double check your work.

This holds true for your advertising material, your emails, your proposals and even your promotional products.

Here is a story from England of a set of coffee mugs featuring a set of commemorative World Cup coffee mugs–one for each team member.

Unfortunately, the printer used a picture of President Barack Obama instead of Chris Smalling– and nobody noticed the error and they ran 2,000 sets of mugs with no time to re-print..

Who is to blame?

Everyone!

Now I do not know who did this order for promotional mugs in England, but for all our orders, we send out a virtual proof for approval and we have two people proof read and double check on our end.

That is three sets of eyes.

Are you too busy to do things the right way?

I hope not.

Double and Triple check your work.

Check for typos.

Check for omissions.

Then double check.

Your image and reputation is at risk.

Take the time to do things correctly — or don’t do them at all.

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Marketing 101: All Publicity is Not Good Publicity

Contrary to What You Might Have Learned About Marketing and Advertising: All Publicity is Not Always a Good Thing

risque marketing and advertising

Austin, Texas: Just because you are able to push the envelope in marekting and branding does not always mean you should.

I wrote a blog post last week about how your choice of promotional products can reflect on your company.

Well, same holds true for your advertising and marketing campaigns.

Case in point: Some businesses, including an Urban Outfitter’s own salon name Hairroinhave used promotional pens that look like syringes (usually used for pharmaceutical promotions) to promote a heroin-themed marketing campaign.

Now, I’m no prude, but tying in your brand and image to a drug, especially one as dangerous as heroin, seems designed for multiple publicity and backlash.

Is that how you want to build your brand–on the backs of a serious drug epidemic?

Just because you have the right to be stupid and creative, does not mean you should.

I like companies that push the envelope and boundaries when it is fun,topical and truly creative.

However, when it comes to hard drugs, it is best to stay away.

Far away.

Getting free publicity is great when it creates some controversy.

  •        Sexual and Risque Marketing–depends on the target audience. Seems to work for celebrities. Can also offend your core audience if done incorrectly.
  •      Political-Themed Marketing–same thing–depends on the target audience.
  •       Drug Marketing–I’d say never–unless you were marketing an anti-drug campaign. And even there, you’d want to show the health scares or the stupidity of doing drugs, not showcase it as a cool, must-do program.

But there is a line that you should not cross— and like indecency, you should know it when you see it.

Just say no–to offensive marketing.

There are much better and creative ways to use your imagination and build market share.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Distribution is the Key to Promotional Product Success

How are You Planning to Distribute Your Promotional Products?

ideas for promotional products

Austin, Texas: I created a Slideshare recently on 20 Tips to Reach and Market to the Teen Demographic — and people have been asking me to expand on my slide #18 about distribution being the key to promotional product success.

Why Is Distribution So Critical to Your Marketing Success–Whether You are Marketing to Teens, To Business Executives, to Medical Professionals– or to Any Other Category?

The main reason you want to give away a promotional product is to get some sort of return on your investment–right?

You are not Santa Claus giving out gifts to good boys and girls.

You want the recipient to have some sort of desired outcome or to take an action–whether that is to call you, go online to find out more information, buy your product at retail, visit your college, refer a friend or associate, thank someone, reward somebody, etc.

If you have no desired outcome–then save your money and just forego the event or activity altogether.

Once you have your planned outcome visualized, the next step is to think about the best way to reach out to that target audience.

You can distribute your promotional products at a targeted or industry trade show.

Your promotional products can be mailed to a person’s home or office.

They can be handed out at festivals, street fairs, farmer’s markets, at the beach, etc.

They can be part of a swag bag.

They can be tossed at on stage or shot out of an air cannon.

But get your promotional products into the hands of the people that you want to take an action step.

Do not pile your promo products on a table and hope people will grab them from a pile at your trade show booth.

Be proactive and hand them out.

Tell a quick story to make the item have a higher perceived value.

But make sure your promotional products get distributed – to the right audience.

That way you can maximize your ROI and see promotional products as a part of your marketing and branding strategy–not as a trinket or trash item.

Happy Promoting!
——————————–

Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

 

 

SXSW Swag Bags: It’s Your Response Rate and Post-Event Engagement That Really Matters

SXSW Swag: How Effectively Is Your Promotion and Branding in Tune With Your Marketing Objective?

sxsw swag bags

Photo of SXSW swag from a photo in the Austin Post in 2013

Austin, Texas: South by Southwest (SXSW) is all-consuming again in Austin right now – and we are proud to have worked with many companies this past few months in helping to find the right promotional swag for their events.

Whether it is for a conference, trade show, guerrilla marketing, etc. – each company has (or should have) a specific plan for why they are choosing to come to SXSW to do their marketing outreach.

Swag and swag bags are all the rage. People love promotional marketing items as a way to identify with a brand or to remember the event.

But when choosing the event–is your promotional item going to be “trinkets and trash” that will line the streets waiting for the garbage trucks to pick them up next week– or will they become keepsakes that help further a brand and encourages engagement?

To get optimal results, please ask yourself these questions the next time you are planning to give away swag or promotional items at an event.

 

  • How are your Measuring Your ROI?
  • What is your call-to-action?
  • Where is your call-to-action?
  • Is your promotional item aligned with your marketing message?
  • Does your promotional item help people to remember your booth?
  • How are you measuring post-show engagement or response?
  • Do you have a Unique ID number on each item that allows the recipient to log-in to your website for a special promotional rate, free offer, white pater, etc?  (With variable rate data, this is a must for measuring ROI).

 

Next time you have an event or trade show, remember what your main goal is — and then work backwards to help achieve it.

Finding any last-minute swag may not be the best use of your marketing dollars.

Finding the right swag can and will make all the difference.

Enjoy SXSW and all our great city of Austin brings to the table.

See you again next year.

 

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Check Out the Academy Awards Swag Bag: Who Says Money Speaks Louder Than Swag?

Promotional Swag Leads the Way to Help Comfort the Oscar Losers!

Austin, Texas: The 2014 Academy Award swag bag contents have just been released – and it seems like the price for an Oscar loser’s swag bag is valued at $55,000.

value of promotional swag

According to branding agency Distinctive Assets, the swag bag for this year’s non-winners ( I hate the term losers) includes:

  • Chocolatines Savory Wine Flight Pairing. Value: $80.
  • Halo Natural Pet Food certificate for 10,000 meal donations to the rescue or shelter of the recipient’s choice. Value: $6,142.89.
  • Max Martin shoes. Value: $750.
  • Slow Watches. Value: $290.
  • Dosha Pops herbal tea-based lollipops. Value: $35.
  • Blossom Blends tea. Value: $49.95.
  • Hydroxycut gummies, protein bars and protein shakes. Value: $38.96.
  • Narrative Clip automatic camera and app. Value: $279.
  • Polar Loop activity tracker. Value: $109.95.
  • Steamist Total Sense Home Spa System. Value: $2,560.
  • M3K Beauty products. Value: $100.
  • Rouge Maple organic maple syrup. Value: $250.
  • House call from celebrity acupuncturist/nutritionist Heath Lounsbury. Value: $500.
  • Slimware dinnerware. Value: $59.
  • Huntley Drive Fitness package of 10 personal training sessions. Value: $850.
  • Le Petit Cirque, North America’s only all-kid pro Cirque troupe. Value: $575.
  • Jan Lewis Designs bangle bracelets. Value: $400.
  • Koloa Landing Resort five-night Hawaii stay. Value: $2,000.
  • “Loaded: The Story of a Ghost” graphic novel. Value: $49.95.
  • Aviv 613 Vodka. Value: $30.
  • Imanta resort stay in Ocean Casa. Value: $3,300.
  • Makeup Studio products by Diane Capt. Value: $105.
  • Simon’s Happy Pet Shampoo. Value: $15.
  • Bee Free Honee. Value: $39.
  • Betty Jane Homemade Candies. Value: $69.75.
  • Cannonball Wine. Value: $75.
  • The Green Garmento garment bags. Value: $23.
  • Jitseu leather handbags. Value: $279.
  • Cherryt Knit & Co. winter accessories. Value: $158.
  • Vetvik luxury leather case. Value: $230.
  • Mane ‘N Tail hair-care products. Value: $95.35.
  • Mace Brand pepper spray. Value: $120.
  • Rocky Mountaineer train travel package through Western Canada. Value: $4,078.
  • Acure skincare products. Value: $300.
  • Epic Pet Heath electrolyte therapy. Value: $1,571.98.
  • Adept Armor fabric waterproofing solution. Value: $26.99.
  • Wrap Wrap luxury fabric wrap. Value: $15.
  • Walk Japan tour package. Value: $15,000.
  • “Best of Las Vegas” travel package. Value: $9,000.

This seems even more impressive than the Grammy’s swag bag that we had discussed last month.

So, next time some bright-eyed young marketing assistant tells you that money motivates better than promotional swag– tell him/her that they are clearly mistaken.

Promotional swag creates lasting value that will be re-used over and over again – and creates memories.

Cash is spent on necessities–and will be forgotten about too quickly.

Promotional swag has branding value and a higher perceived value than the money spent on it.

What’s in your swag bag?

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.