Category Archives: Marketing

Creating Greater Value And Returning ROI With Your Promotional Products

How to Get the Greatest ROI from Your Promotional Products

Austin, Texas: This past week, I have been walking around the various SXSW showcases, booths and musical venues in Austin, Texas – and noticed a ton of promotional swag being given out at many booths, venues, events, etc.

I love it-as our company, Geek Tech Branding, sells cool promotional swag and there were over 20 companies using our promotional products as incentives and give-aways this week.

However, it pains me to see how few companies are maximizing the effectiveness of their promotional swag dollars.

All people like promotional products. People will stand in line for cool promotional gifts. People will sign up on websites, fill out forms, take surveys, participate in forums and sit through a seminar to get cool promotional swag.

…So why are so many companies just handing out swag at these events without getting any ROI? I just don’t get it.

Just yesterday, I was handed earbuds, 2 stylus pens, 1 bottle opener, a pair of logo sunglasses, 4 foam koozies, 3 microfiber cloths and a silicone i-phone wallet– at various events–without ANYONE asking for anything in return.

I get that you brought along 5,000 promotional items and you want to hand them all out so you don’t have to lug them home.

But why not get people to get immersed in your brand for an extra moment before handing out the swag?

Get them to fill out a survey, hear about your latest features, sign up for a free trial, taste your new energy bar, play with your new device and give you the first thought that comes to mind, ask their opinion, Like your Facebook page, etc.

Make them do something in exchange for your cool promotional swag– and they will value it it more, post about it on social media platforms more often– and feel more connected to your brand.  You also get their permission to follow up for the future-whether it be just to get them onto your Facebook page, email list, questionnaire–get their contact information for future correspondence.

By doing a quid pro quo – or exchanging cool promotional swag in exchange for information– you will maximize the return on your promotional marketing dollars, while extending the reach of your brand.

Don’t be afraid to ask for something in return.  You will be pleasantly surprised at what extent people will jump through hoops to get some cool promotional swag.

Happy Promoting!


Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Understanding Acquisition Costs and Lifetime Value of a Customer

How Much is a Loyal Customer Worth to You?

determining lifetime value of a customerAustin, Texas: What is a loyal customer worth to you?

Before you answer that question, you  would need to do an analysis to determine not just the value in a year, but over the lifetime value of that customer.  You may also want to build in referral value from that customer, if you get a great deal of your business from referrals, as most of us do.

Once you remove costs to service this client, you have a pretty good idea of the average lifetime value of a regular customer–and hopefully you can run your numbers to gauge the lifetime value of a loyal customer.

Once this number is established, you can determine maximum acquisition cost for trying to attract each of these customers.

Know that exact figure and post it on your wall and on your computer — as it will determine your spend on all marketing efforts to attract AND retain your customers.

Now, when you budget your Google AdWords and your SEO strategies, your trade show budget, your promotional item expenditure, sales and service costs, Holiday gifts, follow up expenses, etc.– you will have a more accurate number in mind.

I get dozens of calls per week where my client has no idea of their what they want to spend on their promotional gifts for an up-coming trade show or for Holiday gifts.

Often I hear something like, “What is the cheapest power bank you have?” or ” Do you have any real cheap earbuds we can hand out?”

When I ask for a budget, many are ill prepared for it.  To help narrow things down for them, I may then ask about the goal for the promotional item, what the lifetime value of a good customer is, how they will be tracking these leads, and many are even less prepared for these questions.

Why give the “cheapest” gift if the lifetime value of a customer is at a substantial number? Will that impress them or make them think more highly of your brand?

What does a cheap gift say about your company in the first place?

I have written extensively on the fact that not all customers and prospects are equal–and thus should not be treated the same way.

Determine the lifetime value of a good customer and work backwards to see how you can  attract more customers like this, get more referrals from them and retain more of them.

Good numbers don’t lie. Value those clients that bring you the most potential and realized profits — and spend to acquire more just like them.

Happy Promoting!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

7 Marketing Trends for the Coming Year

7 Trends in Marketing and Branding for 2017

Austin, TexaMarketing Trends for 2017s: As the year winds down, I have noticed several trends that have been developing that I’d like to  note. Here are seven trends in marketing that are here to stay for next year and beyond:

    1. Social Media is Still a Strong Method of Marketing: Some of the go-to apps might have changed and the demise of Vine was a bit surprising, but as people continue to use their smartphones for more and more tasks, as well as for entertainment, it is imperative to keep testing, and trying to master, a handful of apps–both the “popular” ones as well as new ones.  You just don’t know which ones are going to stick, so if you want to be considered a thought leader or market leader, it pays to be active on at least 3-4 types of social media apps and double down on them for success.
    2. Trade Shows are Still a Very Cost-Effective Way to Reach Clients and Prospects: Each year there is talk that marketers are going to stop exhibiting at and attending trade shows– but that is just not the case. Most of our clients are still exhibiting at their tried and true conventions and trade shows–and many are even doing more than ever.  Although I was not able to get 2016 trade show statistics, the industry publication Trade Show Executive states that in 2015,  the retention rate of exhibitors from year to year at 76% while the retention rate of exhibit space sold was an impressive 78%. In addition, 44% of first-time exhibitors were satisfied enough to sign on for the next edition of their respective events.
    3. Influencer Marketing is Strong: People trust thought leaders, celebrities, actors, models, rappers, athletes and others that they follow on social media.  If they promote your brand, in a blog, tweet or by being photographed using it– instant credibility can be won.  But remember, this is a two-edged sword and the public is fickle. However, influencer marketing can get you immediate followers and sales if done correctly–or, sometimes, if you are just lucky.
    4. Virtual Reality and Augmented Reality Will be Huge..Soon.  I’ve written a few articles on the topic of virtual reality and we have sold tens of thousands of virtual reality headsets with branded logos–but I still think VR is a few years ahead of its hype. These two trends will change how we view media, how we experience our media, etc.  I think it is just around the corner…and the pioneering companies will be at VR 2.0 before most of us have even gotten into VR 1.0–giving them a huge advantage.
    5. People Still Love Swag and its ROI is Second to None. Well, actually, according to ASI’s 2016 Impressions Study, the cost per impression of a promotional product is .007 cents – or 7/10 of a penny–making it tied with spot radio ads and internet advertising as the lowest cost way to reach your target audience. And, unlike the other forms of advertising, promotional products are not interruption marketing–meaning they do not come in between your favorite songs or sports broadcast to interrupt you with its message–making it seen in a more positive light.
    6. Too Many People are Looking for Shortcuts to Success: It is a shame that a commitment to success takes a lot of time and effort – but the rewards for long-term gains are well worth it.  I think there are too many gurus out there preaching 4-hour work weeks and the outsourcing of everything. All sound nice in theory–but it is the doing of things others would rather not do and persistence and consistency in your marketing and branding that will give you the greatest chance of success.
    7. Everyone Has a Voice and an Opinion: As the 2016 Presidential election forecasts have revealed, nobody has a crystal ball. People like to listen to pundits and experts to tell them what to do, how to act, where to spend their media budget, what investments to make, etc. — but they are just delegating to someone who is as clueless as the next person. It is time to quit passing the buck and start making and owning decisions based on your own instincts, education, knowledge and intuition.

I hope you have found this list interesting and a starting point for a successful 2017.

2016 has been another fun, exciting and prosperous year for our company– and we are very grateful to have such a long list of happy and satisfied clients that have been with us for this amazing ride as we just celebrated our 6oth anniversary in business.

Here’s to a successful new year!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events–including custom printed power banks, flying drones, Bluetooth speakers, wireless earbuds and more.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We just finished celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller works with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, high-tech startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality gogglesembroidered computer backpacks,  imprinted USB car chargerspromotional stylus pens and more — all imprinted with your company’s name and logo.

Top Year End Review Tips to Boost Your Business for the Coming Years

Setting and Evaluating Business and Marketing Goals for Next Year

setting business goals for the coming year

Austin, Texas: As this year winds to an end, I try to take a few days away from the office to review our company’s performance — as well as to finalize marketing plans for the following year.

This time of reflection allows me to really dive into how our company performed – and I encourage everyone else to go through the same deep thought process alone –then with your marketing team– but away from the distractions of phone calls, text messages, tweets, snaps, etc.

Some of the ideas I try to ponder include:

  • What was our biggest accomplishment this year?     Can we replicate it? Was it a one-off project or happenstance? Was it one of our priorities from last year’s end of year review?
  • What was our biggest failure or short-coming? How could we have avoided it? Was it an external or internal issue? Do we need to address this issue for the coming year or has it been fully taken care of?
  • What are our top 3 objectives for the coming year?  How will they be implemented? By whom? What budget is needed? What time frame? What are the first 5 steps to achieving this goal? What is the first and most critical step?  Who will oversee each project or goal? Who do they report to?
  • What is the one Big Hairy Audacious Goal we’d like to shoot for? This is the one thing that we cannot count on – but if we accomplished it, would take us to new and greater heights.  Who will head this up? How many resources will be devoted to this project? What are the first 5 steps to masking this goal a reality? What will be the trigger to tell us to either turn back or keep going?
  • What social media app will we double down and dominate next year? Will it be Snapchat, Twitter, YouTube, Facebook Live – or something else? How much time and money will be devoted to this resource so that you don’t just dip your toes into it–but go into it 100% and establish a market leader position? Who will head this project up and why did you choose that person? What metrics will you assign to this social media marketing project – and how will you avoid hindering it when sales goals are not too immediate or even measurable?
  • What social media app will you scale back from? Are you still tweeting away without  any followers or retweets? Are you blogging like crazy but only your spouse, mom and direct reports read it?  Choose one social media app to back away from – and use those resources to double down on the one mentioned above that you will crush.
  • What were your most effective and least effective trade shows this past year?  What made them so? Were there extenuating circumstances that either made it great or a bust– such as weather, the venue or city itself, your staff, your product or service offering itself, your marketing message, timing, new competitor, booth position, traffic flow, etc.?  Consider all these circumstances and then pull out of your least profitable show and devote those resources either to a different trade show that you had been meaning to exhibit at, a larger booth at your best trade show– or toward other marketing and branding opportunities.  Just because you’ve exhibited at a trade show for 25 consecutive years does not mean year 26 should be in your cards. Ask yourself why are you even still at that show? Evaluate and run your numbers and be willing to cut the cord on the least profitable shows.
  • Take time to evaluate your staff and team to see who was most productive, who had the most impact in considering and suggesting alternative marketing ideas, who was most creative – and then reward them and encourage others to follow suit. Are you implementing an idea box where most creative ideas and suggestions are rewarded? How quickly do you implement or test new suggestions? How open are you to out-of-the-box thinking?
  • Then, be introspective and evaluate yourself. This is often the hardest, yet most beneficial part of the analysis. Be honest with yourself. What was your personal biggest accomplishment of the year? Your biggest  failure?  What new ideas did you bring to the table this year? What social media app did you learn to use this year that you never or barely had used the previous year? Where do you see the company in the next 1 year? 3 years 5 years? 10 years?– and what do you envision your role in the company will be at that time?  How will you be prepared to help its growth? What new blogs, podcasts, classes, meetups or online courses have you been immersed in this past year to expand your thoughts?  Are you a sponge for new ideas or are you too quick to say “no” as a reflex? Do you stick to “tried and true” ideas without noticing that your competitors are encroaching on your turf with newer and better ways and ideas? Are you constantly trying to put your company out of business with something better? Most industries are changing very rapidly and it seems to be the upstarts that are (or will be) encroaching on your old business model.  Instead of defending the old ways, isn’t it better that your own company replaces your existing one–rather than a competitor?

I have used this list extensively and watched our company, Geek Tech Branding, grow every quarter since 2007… and I don’t intend for that growth to end. Being pro-active helps our company to pivot and anticipate new threats and new opportunities as well…as long as we keep our eyes and ears open.

I hope this list serves as a starting point for you – and would love to hear what questions you ask yourself and your team as the year winds down.

Here’s to a successful new year!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events–including custom printed power banks, flying drones, Bluetooth speakers, wireless earbuds and more.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality gogglesembroidered computer backpacks,  imprinted USB car chargerspromotional stylus pens and more — all imprinted with your company’s name and logo.

Virtual Reality Applications for the Travel Industry (Part 5 of 6)

Virtual Reality: Practical Uses in the Travel and Resort Industry

In our previous posts, we explored the use of VR in education, health care, and real estate. Today, we turn our attention to the travel industry.

Imagine you are traveling overseas for the first time. You’ll encounter new airports, new cities, different languages. You’re excited, but also a little nervous. But what if you could make a “trial run”? Navigate the airport, walk the city streets, step inside your hotel room? You might feel more confident when you begin you trip.

This is not as far-fetcpexels-photo-123318-largehed as it sounds. The travel industry is beginning to adapt Virtual Reality (VR) technology to help travelers plan and prepare their trips of a lifetime.
A World of Opportunity

Until recently, the travel industry has been slow to adopt VR technology, which means there is a huge opportunity right now for early adapters. Relatively new technologies such as the Oculus Rift, GoPro, and drones make VR a viable and attractive options for anyone in the travel industry.

Use of VR technology in travel is not meant to replace physical travel with virtual travel. Rather, the goal is to market travel opportunities and entice consumers to travel more or to enhance their travel experience.

flying-people-sitting-public-transportation-mediumTravel Uses for VR

Experts see two major areas for the application of VR in the travel industry. One is travel inspiration. This demonstrates possible trips and excursions available to the traveler. Secondly, VR provides a demonstration of travel options such as hotel rooms, conference and exhibit space, dining, views, settings and amenities, and other options.

Travel Inspiration and Marketing

A few businesses already employ VR to market vacations, destinations, and experiences.

Thomas Cook: The tour operator, with offices in Belgium, Germany, and the UK, developed their “Try Before You Fly” VR program to entice consumers back into their brick and mortar stores. Recently, they filmed VR material in Egypt and mailed brochures along with cardboard goggles to targeted clients.
Marriott: The hotel chain is using VR as part of their “Travel Brilliantly” program. They offer 3 virtual experiences to market their travel destinations. They call these VR Post Cards.
Qantus: The Australian airline provides first class travelers VR experiences of Australia.
Destination BC: Offers VR experiences of various locations in British Columbia.

end-of-the-travel-1449763Travel Demonstration

There are endless possibilities for VR usage in demonstrating travel options and in the booking process.

— airlines and rail travel: demonstration of aircraft cabin or rail cars, seat selection, demonstration of business lounges.
— Hotels: demonstration of rooms, exhibit space, room selection, views, amenities and add-on services.
— Airports and train stations: provide an experience of the whole process including info desks, checkimage-29-in, security, shops, lounges, gates, boarding, transfers.
— Conference and exhibition centers: demonstration of meeting rooms, conference rooms, and exhibition space.

The travel industry is in the early stages of VR adoption, so there is a great deal of opportunity for travel agents and tour operators. Geek Tech Branding can provide you with affordable VR headsets for your organization to give to future guests and travelers. Check out our website for more information. We wrap our series in the next installment with a look at VR applications in the retail industry.

About the authorMonthly Newsletter:

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.  Specifically, they offer a large selection of VR headsets at every price point.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses and improve their branding.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, Twitter, by email (robert@geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality goggles, embroidered computer backpacks,  imprinted USB car chargers, promotional stylus pens and more — all imprinted with your company’s name and logo.

Improving Your Marketing Through Virtual Reality

How You Can Utilize Virtual Reality To Improve Your Marketing Efforts

VR marketing

Austin, Texas One of the most popular trends of late has been virtual reality marketing.

I have seen huge lines forming at trade show booths for companies demonstrating their virtual reality software, training or just being used as a marketing gimmick.

Companies like Six Flags theme parks will be using virtual reality to enhance their roller coaster experience and add another level of excitement to their rides.

Coca Cola and McDonald’s restaurants have been testing virtual reality to stay one step ahead of their competition. McDonald’s Sweden used custom virtual reality headsets to promote  “Sportlov”, a Swedish recreational holiday, during which many families go skiing.custom virtual reality headsets

The Coachella music festival is adding a new app and shipping out cardboard VR headsets to this year’s attendees in the “welcome boxes” containing their tickets.

 

coachella

And at this month’s SXSW Expo in Austin, there will even be a seminar entitled, “Your Brain on Virtual Reality“.

As more and more smartphones are able to handle virtual reality (VR) applications, imagine how you can use VR to bring the full essence of your brand to your customers.

Whether it is to help a client to get an understanding of what it would feel like to be behind the steering wheel of your new car or boat, get induced to book a cruise on your ship, take a full demo of your product without leaving their office, experience your new apartment or condo project while you are still raising capital, etc.-…the applications are endless.

imprinted virtual reality gogglesHow will you be utilizing virtual reality to market to your client base?

Start to consider ideas and options as I feel those that are pioneers in this relatively new medium will have a huge advantage over their competitors.

Will you be using imprinted virtual reality headsets to create a buzz at your trade show?

Will you be developing VR apps to enhance the user experience for your clients?

Will you be utilizing virtual reality to market and to increase market share.

Start planning now.

Please share with me how you virtual reality will fit into your marketing plans for this year and beyond.

Happy Promoting!

 


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted virtual reality headsetsimprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Increase Sales By Creating a Niche in Your Business

Why it Makes Marketing Sense to Create a Niche for Your Business

by Robert Piller

If you look up promotionalwhat is your marketing niche? products distributors, you will probably find over 30,000 listings. If you narrow it down to your specific city, you’ll probably find at least 50– of all sizes and reputations.

So, how do we compete and stay competitive?

How does Geek Tech Branding continue to grow market share significantly year after year?

We focus on one specific niche–promotional tech products.

It is that simple–we focus on one niche–and we crush it!

We know imprinted tech products better than anyone –so when clients and prospects have questions on promotional power chargers for their brand marketing — or about imprinted Bluetooth speakers or headphones for a conference of for client gifts –we can give them the best advice.

Our team goes to the Consumer Electronics Show in Vegas as well as other industry-specific conferences and events.

We read industry publications, blogs, review sites, websites, forums and we take factory tours.

We sample and test products, talk to factory reps, get involved in beta tests and product development meetings and go overseas to see how and where these electronic products are made.

We take advanced classes on product safety and CPSIA – to ensure that our clients are protected when they choose their promotional tech gifts.

We go the extra mile in continuing education on tech products — because it is our only focus.

Bottom line, we know imprinted tech products better than anyone else and that has immense value to our clients.

After all, how can you be an expert in tech products if you spend most of your time selling cheap ballpoint pens, imprinted 99 cent tote bags, fridge magnets and 39 cent key tags?  You can’t be.

Bottom line- become an expert in one niche and satisfy those clients looking for advice and guidance in that area.

Being a jack-of-all-trades or a generalist just does not cut it these days.

Bottom line, people want expertise and if you cannot provide it, you will lose sales and opportunities to those that can offer guidance and sound advice.

Customers are demanding and expecting value for their purchases — so you need to help them make the best decisions for their dollars.

What niche are you serving?

If you don’t have one if you want to survive– and to thrive yet, it is time to go back to the drawing board and create your own niche and point of differentiation.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Is Your Marketing Keeping Up with Mobile Searches?

For the First Time in History, Mobile Searches Surpass Desktop Searches At Google…So What Does That Mean For Your Marketing Efforts?

is your website mobile-friendly?

Austin, Texas: Marketers are always trying to increase sales and widen their lead funnel.

Unfortunately, too many companies are still trying to increase sales through older, or inferior marketing channels and poor execution.

For the first time ever, mobile searches exceeded desktop searches on Google, according to this post on Tech Crunch.

Is your website mobile-friendly?  Have you tested it?

You cannot assume that people will only visit your site in front of their giant screens at work any longer.  That thinking is antiquated and will result in lost sales opportunities.

We get emails and online orders at GeekTechBranding.com at all hours of the day and night– weekdays and weekends– and our Analytics show that we are at 55% mobile for orders and 53% for Google Searches and Bing Searches.

We have spent tens of thousands of dollars revamping our website to make it mobile-friendly…and it had already paid off handsomely for us.  And it is still a work in progress.

There is no point spending your marketing dollars to bring people to your website –only to find out that it just does not fit –or work properly on smartphones.

People do not want to scroll all the way across your page, and use their fingers to enlarge every element of your website.  They will just come to your website and leave–in milliseconds.

Before you start your soul searching wondering why your online sales have dried up, take a look at your website on a variety of smartphones and tablets– and put yourself in the shoes of your prospects.

Would you buy from your website?  Now, be very honest with yourself and look again.

If not, go back to the drawing board in making the user experience more simple.

Start with your website.

Then build from there.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Tips for Increasing Occupancy Rates at Your Apartment Complex

5 Simple Ideas to Increase Your Occupancy Rates and Increase Net Operating Income at Your Apartment Complex

ideas to increase occupancy rates

Austin, Texas:  We sell a ton of imprinted gifts to apartment complexes so we wanted to lend our expertise in discussing 5 proven strategies to increase apartment occupancy rates.

These steps can all be used in conjunction with one another to help market your apartment complex and to be seen in a more favorable light.

5 Proven Strategies to Increase Apartment Occupancy Rates:

1) Create a Referral Program: Your current tenants are the easiest way to reach new ones. Favorable word of mouth is more believable than any other form of marketing, so why not offer your tenants an incentive to refer one of their friends?

Referral incentives can ranger from monetary rewards to a nice branded gift or even a local restaurant  gift card.

Test a variety of options and see which works best for your market.

2) Increase Your Mobile Presence: More people are searching on their mobile devices than ever before and that percentage is growing exponentially each year. Be sure your marketing and branding efforts are reaching the mobile market.

Be sure your website is created or modified to fit email browsers. If you make it difficult for your target audience to find or contact you, they will click onto another apartment property in 3 seconds.

We just spent tens of thousands of dollars converting our own website, GeekTechBranding.com to be responsive to any browser–so it looks good on any device.  It has been worth every penny so far!

3) Encourage Pre-Payments of Several Months (or a Semester in Advance): We have many apartment complexes that encourage a semester in pre-paid rent by offering gifts such as imprinted Bluetooth speakers or imprinted selfie sticks.   We have found that these pre-paid incentives work best in college markets.  Again, test, test, test to see what works best for you.

4) Reward Realtors and Apartment Locators: People are still using apartment locators and realtors to help them find properties so reach out to these professionals and present yourself to the ones in your area.  Bring high-end imprinted gifts that will be used and appreciated, such as branded power chargers and even imprinted logo messenger bags –which will keep your name in front of these referrers all year long.

5) Improve and Increase Your Social Media Visibility and Presence: People are using Twitter, Instagram, Facebook, Periscope and other forms of social media at increasing rates– so be present where they are looking, when they are looking.

You can easily run target Facebook ads in your target audience and reach your specific demographics.  Same holds true for many of the other social media sites.  The nice thing about social media advertising is that it can only be used when and if you need it — and can be stopped and started any time.

In addition to your social media advertising, be sure your social media presence on Facebook and Twitter (and any other sites) is updated constantly.  Encourage responses and feedback and reply to them immediately.  This shows that your are responsive to your tenants and prospective tenants, as well.

Post updates that are of benefit to your tenants– activities in your community, coupons from nearby retailers and restaurants, ideas, tips and more. Post fun pictures from your property. Have contests. Encourage the sharing of photos on your site.

Following these five steps can help you to quickly increase  your apartment occupancy rate, as well as increase your ROI.

Get started right away and track your results.  Be flexible and be willing to try new ideas out.

Monitor what works best for you – and continue trying new ideas.

Happy Marketing!


Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Are You Too Busy Doing Grunt Work To Actually Plan Your Business?

Does Your To Do List Get In the Way of Your Success?

Austin, Texas: Do you ever wonder that you are spending too much time on the every day minutiae to see the big picture for your business?

After all, how can you grow your business if you are just putting out fires and crossing off things on your to-do list?

I got a call the other day for a time-saving piece of software and I automatically told the salesperson that i wasn’t interested and politely disengaged without giving it much thought.

My mistake? Very possible.

It reminded me of this simple cartoon.

are we too busy to concentrate on our professional sales growth?

 

 

 

 

 

 

We may be missing opportunities to scale our business to greater heights, or enter new markets – if we can just get out of our own way.

Are we too busy to recognize opportunity or pursue new projects because we keep doing things the same way–week after week- month after month–year after year?

I am challenging myself for the next 30 days to answer every sales call, to see if there is something I may actually need to grow our business or to save time and money.

I will also try to look at every ad in the business publications and websites that I subscribe to in these next 30 days to see what i may be missing out on.

I challenge you to do the same.

After all, would you have been that caveman in the cartoon that missed out on the wheel because you were “happy enough” or “too busy” with the status quo?

I shudder to think that caveman might have been me.

It won’t be any longer!

Here’s to your continued personal and professional growth!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.