Category Archives: Holiday Gifts

Holiday gifts with your logo or imprint

9 Steps to Choosing the Perfect Corporate Holiday Gifts

What Metrics Do You Utilize When Selecting Your Corporate Holiday Gifts Each Year?

choosing best corporate holiday giftsAustin, Texas: Christmas is only a few months away- and many of my clients are starting to think about their corporate Holiday gifts.

Some will take weeks to ponder their Holiday gifts. Others call me up on December 15th and ask for whatever we have in stock (Funny–but true!!)

Here are some tips to choosing the right Holiday gifts this year:

  1. Understand Your Target Audience: Visualize eight to ten of your best customers (or employees or volunteers) – and put yourself in their shoes.  What kind of gift would they like the most?  Do they want something with lots of bells and whistles?  Do they want something new and different? What would they proudly put on their desks or in their car?
  2. Decide Why You Are Giving Out Holiday Gifts:  What is your objective?  Is it as a token of appreciation– a way of saying thank you?  Is it because it is implied each year? Is it to keep your name in front of that recipient next year? Is it to be the talk of the office party? Once you know why you are giving these gifts, it can help in the selection of it as well.
  3. Determine Your Budget: Simple enough– but very important.  When considering corporate gifts to clients, think about the lifetime value of that client when considering your budget.  Too much can be considered a “bribe”. Too little can be insulting in their eyes.  You just need to think this through carefully. Many companies and certain industries have a limit of $25-$50 for gifts per employee that you need to abide by.    If this is for employee gifts, the same thoughts of being at the right spend levels needs to be considered, as well as to avoid tax consequences.
  4. Will Everyone on the List Get The Same Gift? For employee gifts, we usually suggest the same gift to all — as people talk and you want to look charitable without overtly choosing favorites.  When it comes to client gifts, that is a entirely different story. Do you breakdown you customer list into A-B-C lists and budget according to their past spend or future potential?  There is no right or wrong– but it is something to consider.  (We segment our client Holiday gifts into 3 lists, just FYI).
  5. How Will the Gifts be Distributed?  Will they be mailed to various offices or homes? If so, consider packaging and drop-ship options.  We drop-ship a ton of Holiday gifts for our clients–which saves them time and labor and freight going back and forth. Consider weight, package size and dimensional weights to keep a handle of shipping costs. Will they be handed out in person?  If so, how will they be wrapped?
  6. Who Will Be Involved in the Decision Process?  Why did you choose this particular group? How well do they know steps 1-5? Having multiple decision makers may be a good idea, but we have found it creates delays and gridlock.  Ask 3 people for their decision and get 10 votes.  Ask 5 people and get 35 votes–which gets you no closer to your goal. We have found it best to survey a few well-informed office colleagues initially for ideas- then have one person narrow it down and choose.  Otherwise we will get that panic call on December 15th–lol.
  7. Can You Remove Your Personal Wants from the Holiday List?  Many of my clients love to golf- and they consistently ask me for golf-related tech gifts each Christmas season.  Just because the boss likes golf (NASCAR, music, puzzles, etc.) does not mean that your recipients will feel the same way. Take your personal wish list out of the equation- and buy yourself something nice at the end of this process.
  8. Be Inclusive of All Religions and Faiths. This goes without saying.  Stay away from religious-themed gifts unless you are giving these to members of a specific church or religious group.  Be strong in your faith if you wish, but keep it out of Holiday corporate gifts. This is a diverse country and not every client or employee shares your faith and traditions– but they all love Holiday gifts. There really is no war on Christmas in the business world – so bite your tongue and call it a Holiday gift – so all faiths can enjoy this great time of the year!
  9.  Bottom Line, Remember to Make the Holiday Season Fun, Joyous and Festive. After all, we are talking about Holiday gifts. They should be fun to give out.  Be generous, but don’t break the bank. Have  great time playing Santa Claus this year and enjoy the smiles and goodwill you will have created.

What will be you choice of Holiday gifts this year?

Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality gogglesembroidered computer backpacks,  imprinted USB car chargerspromotional stylus pens and more — all imprinted with your company’s name and logo.

Avoid These 9 Mistakes When Choosing Corporate Christmas Gifts This Season

Are You Making These 9 Mistakes When Ordering  Corporate Holiday Gifts?

tips on choosing the best corporate Holiday gifts

Austin, Texas:  It is our favorite time of the year–the most wonderful time of the year.

Christmas songs are playing on the radio./ Decorations and Christmas trees are going up. Time for friends and family . Everyone is excited to wrap up their year.

And, time for Christmas gifts!

As nice as Christmas gifts and Holiday gifts are to give and receive, you can make Holiday gift giving easier and less stressful if you follow these 9 simple steps:

  1. Be sure your name is on the gift AND the package.  I have seen Christmas gifts sit on a shelf for months after the Holiday has ended as someone puts the box on a shelf –thinking it is office supplies. Have festive packaging or mark the box: Happy Holidays for even more impact.
  2. Don’t wait until the last minute when delivering.  Many of your intended recipients will be off the week of Christmas and some through the first week of January, so try to get your gifts to everyone no later than December 18th.  This year, we had all our gifts delivered by November 20th and I received more “thank you” notes than previous years.
  3. Keep dimensional weight in mind if mailing out your Holiday gifts. For the past few years all major carriers changed their billing structure to dimensional weight rather than actual weight.  That means large, lightweight but bulky items, like fleece blankets can cost more to ship than bluetooth speakers, headphones and power chargers.  Don’t underestimate the freight cost when calculating best value for Christmas gifts.
  4. Consider having the gifts individually drop shipped for you.  Many people do not consider the time and effort it takes to drop ship dozens of Holiday gifts to the correct recipients.  Sometimes, it is less expensive to have the gifts drop shipped to each person’s office or home rather than to pay for a bulk shipment to your office, repackage, and then re-ship each gift. We have seen a 30% increase in the number of gifts that we have drop shipped directly to our client’s customers this year.
  5. Divide gifts into A-B-C accounts. Not all your customers are equal.  Spread your budget by dividing your Holiday list into 3 categories–so more money can be spent on A Accounts, less on B and even less on C accounts.  Each person will end up with a nice gift, but the support you show to your A accounts will have more impact.
  6. Avoid controversial gifts. Nothing tasteless, racy, off-colored, political, etc. Social media has a way of letting the whole world know about the gift you gave to somebody–whether or not the intent was private or not.
  7. Think about the recipients’ tastes–not your personal preference. Remember, the gifts are for your customer –not for you. Just because you want a new fishing pole, hunting knife, purse or golf clubs does not mean your customers are craving the same thing.
  8. There is no war on Christmas. Despite what Fox News says, there really is not a war on Christmas.  If you say Happy Holidays—people still get your drift. Why offend when you don’t have to? In fact, the majority of the people you are giving gifts to may not even be religious at all.
  9. Be sensitive to all religions. See number #8. Not all your customers and employees are likely to be Christians — so be sensitive to their tastes.  Happy Holidays. Season’s Greetings. If you stick with those, you will not offend.  It goes back to #7–the Holiday gifts are for others–so despite your religious beliefs or leanings or lack thereof, be inclusive and make it a joyous occasion.

If you follow these 9 steps, you can make quite a lasting impact–whether the gifts are for clients, employees or volunteers.

Happy Holidays! Merry Christmas. Happy Hanukkah! Feliz Navidad!

…….and Happy and Healthy New Year!


Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Holiday Gifts for Clients: Don’t Forget About Package Weight and Size

When Considering Holiday Gifts for Your Customers, Don’t Neglect Hidden Shipping Costs

ideas-for-Holiday-gifts-for customers

Austin, TX : We are in the middle of another huge Holiday gift season and as businesses plan their Holiday gifts for their top customers, it is imperative to think about shipping costs.

UPS and FedEx have switched to a dimensional weight cost structure, so even a bulky but lightweight gift that needs to go inside a large box may get slapped with dimensional weight–meaning UPS or FedEx will bill you for a higher “dimensional weight” – based on the box size.

Here is a link to an article from UPS on determining dimensional weight.

Bottom line, if you will be handing out gifts to your customers or employees- dimensional weight is not much of a factor.

But if you will be shipping the Holiday gifts to your customers or employees individually, smaller items, such as promotional power chargers and imprinted Bluetooth speakers are small and compact–and can make up for the costs in reduced shipping charges.

Think compact.

Think about smaller shipping boxes.

Smaller can be better.

Bottom line, by choosing the right Holiday gifts for your customers, you can make them smile–while saving your money on hidden freight charges at the same time.

Happy Holiday Gifting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including year-end Holiday gifts. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

7 Tips for Choosing the Right Holiday Gifts For Your Clients This Year

How Much Should You Spend on Holiday Gifts For Clients this Year?

choosing-holiday-gifts for-clients

Austin, Texas:  Are you Over-Spending or Under-Spending on Holiday gifts for your clients? Do you even know?

This time of year, one of the most repeated questions are about how much money to spend on Holiday gifts for clients.

The 2 main Holiday gift thoughts are:

  • If you spend too little–customers are going to think you are cheap or do not appreciate your business.
  • If you spend too much, it looks like you are bribing them or are desperate not to lose them.

So choosing the right Holiday gifts for clients is a fine line.

There are several things to consider when choosing the right Holiday gifts for your clients.

Here are 7 tips for choosing the best Holiday gifts for your clients (in no particular order:

1) What is the lifetime value of that client?

This can make a huge difference in your gifting strategy.

Is it a large one-time client or is it a long-term frequently-purchase client.

2) Are there rules and regulations regarding gifting in their industry?

In some industries, such as Pharma— there are clearly delineated caps.

Others, such as legal and financial institutions, have larger caps.

Be sure to stay within those guidelines.

When in doubt, ask you clients or do a little research.

3) What have you given them in the past?

The past is a pretty good indicator of the type of Holiday gift you should give to your customers again this year.  Try to stay within 10%-plus or minus of the dollar spend of last year’s Holiday gift.

4) What is your relationship to your clients?

Is it frequent, cordial, confrontational,  or other?

Do you see them in person or is most of your communication done by phone or by email?

Have you met their family or gone out on social occasions?

5) Do you know their personal likes/dislikes?

If you know what  particular client likes–then try to find something that he/she will appreciate as your Holiday gift.

6) Why are you giving out Holiday gifts to your clients?

Are you trying to show appreciation?

Thanking them for past business?

Trying to keep your name in front of your clients next year .. and beyond?

Because it is expected?

If you know why you are giving out Holiday gifts to your clients, then it will help in your gift-giving decisions.

7) What does your competition usually give out for Holiday gifts?

When all else fails, try to find out what your competitors have been giving out as Holiday gifts in past years– and use that as your guide.

But if they are giving away Christmas Candy Cakes–do not use that gift as your guide–lol!  I dare you to find a more suitable Holiday gift for your clients than that.

Bottom line, there is no hard and fast rule when choosing Holiday gifts for your clients.

I suggest segmenting your Holiday gift list into A-B and C clients.

Your A clients should get more of a personal gift that is unique to them and shows some thought.

Your B clients should get a nice Holiday gift –usually somewhere in the $25-$100 price range–with your logo imprinted in a very subtle way.

Your C clients can get a Holiday card, a nice calendar– or a lower valued gift–depending on their lifetime value.

Holiday gifts should be fun.

Do not stress over it.

I guarantee that with a little pre-planning, your Holiday gift can be one that shows your appreciation and keeps your name in front of your clients for a long time.

Happy Holiday Gifting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including year-end Holiday gifts. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Corporate Gift Giving is At a 4-Year High in 2013

More Companies are Opening Up Their Wallets For Holiday Gifts This Season

imprinted Holiday giftsAustin, Texas: According to a new study by the Advertising Specialty Institute® (ASI) in its annual corporate gift-giving survey showing spending on employees and clients is the highest it’s been in four years.

The study shows that companies giving gifts plan to spend an average of $44.98 for their employees and $33.92 for client gifts this holiday season, compared to $41.70 and $26.48, respectively, given last year. Data shows buyers are not expecting to give out as many items, but are spending more on the items they do give.

Gift cards (42.4%), cash bonuses (29.2%), food and beverages (27.5%) and apparel (11.2%) are the top gifts responding companies plan to give in 2013. 

Robert Piller, President of Geek Tech branding says, “We have seen a 35% increase in tech-branded gifts this Holiday season–especially imprinted speakersimprinted battery power backups and promotional headphones and earbuds.”

He continues, “ Just three years ago these items were either too expensive for Holiday gifts or were not on the Christmas Shopping list.  Companies of all types are offering tech gifts–including Fortune 500 companies, start-ups and hardware and software service providers, of course. However, what is most surprising is the number of non-tech companies offering tech gifts this winter–including real estate companies, financial service firms and retailers.”

“Thanking employees for a job well done or expressing appreciation to loyal clients with a thoughtful gift is a smart business decision even the smallest company can make,” said Timothy M. Andrews, ASI president and chief executive officer. “The fact that companies are giving more this year speaks directly to the improved economy, but corporate generosity can pay dividends all year long through repeat business or harder working employees.”

According to ASI’s 4th annual survey, nearly two-thirds of responding companies said they will include their company logo either on their gift or on its packaging, proving the continuing popularity of branding.

Most surveyed companies said they give gifts as a way of expressing appreciation (67.7%), developing relationships (59.3%) and generating goodwill toward their company (56.6%).

How are you expressing your “thanks” this Holiday season?

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

7 Imprinted iPhone Accessories That Are Here To Stay

7 Hot Promotional iPhone Accesories For This Holiday Season

promotional phone chargers

Austin, Texas: As Apple keeps rolling out newer iPhone models, imprinted iPhone accessories have become the hottest promotional gift this season.

Depending on your promotional budget, items ranging from imprinted iPhone cases, iPad speakers and even stylus pens and microfiber cloths can be the “must-have” promotional gifts for trade shows, conferences, employee gifts and customer incentives.

Here are seven of the most popular items for iPhones (most of which can also be used for Android and Windows phones too).

1) Imprinted Microfiber Cloths: Low-cost and light-weight, promotional microfiber cloths canbe used for direct mail programs or trade shows.  They are available as standard cloth wipes, or sewn into cases, attached to postcards and other useful ideas.

2) Imprinted Stylus Pens: For the price of a standard imprinted pen you can give away a promotional stylus pen that is functional and handy.

3) Promotional Ear Buds and Headphones: As we can all attest, people love their music and imprinted headphones and earbuds are a fun and low-cost way to keep your logo in front of your customers at home and at play.

4) Promotional Speakers:  The size has gotten smaller and the sound has gotten larger – and imprinted speakers are a great way to keep your logo on the desks of your client. iPhone speakers are available with a cable or Bluetooth enabled.

5) Promotional iPhone Cases: Custom printed iPhone cases willkeep your logo will staring at the customer throughout the day and night–giving you maximum ROI for your message.

6) Promotional External Batteries and Power Banks: Be a hero when your customers need it most with imprinted external batteries and power banks.

7) Promotional iPhone Stands: Own the desks of your clients with imprinted phone stands. Getting this top “real estate” on your customers’ desktops is rare – yet these stands will be on their desk for many months.

These seven ideas wil help your brand stand out and will be used again and again-helping to reduce your cost per impression.

Let Geek Tech Branding help you choose your next imprinted iPhone accessories for any event or promotion.

imprinted-iphone-cases

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas.  Feel free to reach him through LinkedInTwitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargersUSB drives and hubs and more — all imprinted with your company’s name and logo.

 

 

New Study Shows That Over 35 Percent of People Want Electronic Gifts This Holiday Season

Are You Planning to Give Electronic Gifts This Holiday Season?

electronics are one of the top Holiday giftsAustin, Texas: According to a study by GiftCard.com, electronic gifts were the top gift chosen by 35.8% of those surveyed in 2012– even higher than jewelry, home decor and sporting goods.

And for Christmas 2013, those numbers will only go up as the new iPhone 5S has just been released and many more people are using tablets, laptops and other tech gear than in previous years.

If you are trying to find the ideal corporate Holiday gifts this year, then consider something electronics-or for tech products.

The biggest Holiday gifts for 2014 are trending toward music-related tech gear–everything from imprinted speakers, ear buds and headphones and music download cards.

Another popular category is anything related to iPads–including imprinted bags and cases, iPad sleeves, Bluetooth speakers and tablet stands

if your budget is lower, don’t forget simpler accessories–everything from stylus pens, microfiber wipes, smartphone stands and imprinted phone chargers.

Perhaps the perennial favorite over the past 4 years is still USB flash drives.  However, if you plan accordingly, you can get 2D and 3D custom USB drives — with life-like replicas of your product, your packaging – anything.  This gives you a unique branding opportunity.

The Christmas Holiday season is fast approaching.

Will you have the tech gifts that your employees and clients are looking for – or will you be handing out gift cards that do not offer branding impact as the item is used over and over again- for many months?

It is that impact you get with branded electronic gifts that will help you achieve maximum ROI.

Say no to gift cards and fruit cakes.

Let Christmas 2013 be the year that you give your recipients the tech and electronic gifts that they really want.

Happy Holiday Shopping!

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas.  Feel free to reach him through LinkedInTwitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargersUSB drives and hubs and more — all imprinted with your company’s name and logo.