Ideas on How to Increase the Open Rates of Your Direct Mail Campaigns
Austin, Texas: We work with many clients that are still doing direct mail–because it is effective for them.
Just because you are a tech-friendly company does not mean that your clients don’t also get snail mail. And with a decrease in snail mail– your direct mail can actually stand out.
However, when doing direct mail, it is best to offer something that can be used or is bulky to increase your open rates.
For example, if you are doing a postcard mailing, having it printed on a magnetic stock and featuring a calendar or helpful industry buzzwords can help insure that your direct mail will be used.
Another postcard idea is a mini-stick-em microfiber cloth that is laminated onto the postcard–which will be placed on the recipients’ smartphones and iPads.
These are lightweight utilitarian and very powerful direct mail tricks.
When doing bulk mail, consider that bulky mail beats bulk mail every time!
What is bulky mail?
I consider it to be something that a customer can feel inside the envelope or package — to let them know something free is inside. Some call it lumpy mail.
What can you do to increase the value of your direct mail?
As direct mail volume continues to decrease, your mailing pieces can have much more significant impact — if you give it a little bit of thought.
Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial planners, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog
GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves, branded iPhone cases, imprinted usb car chargers, promotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.