Category Archives: Branding

Ideas About Branding Yourself

Creating Greater Value And Returning ROI With Your Promotional Products

How to Get the Greatest ROI from Your Promotional Products

Austin, Texas: This past week, I have been walking around the various SXSW showcases, booths and musical venues in Austin, Texas – and noticed a ton of promotional swag being given out at many booths, venues, events, etc.

I love it-as our company, Geek Tech Branding, sells cool promotional swag and there were over 20 companies using our promotional products as incentives and give-aways this week.

However, it pains me to see how few companies are maximizing the effectiveness of their promotional swag dollars.

All people like promotional products. People will stand in line for cool promotional gifts. People will sign up on websites, fill out forms, take surveys, participate in forums and sit through a seminar to get cool promotional swag.

…So why are so many companies just handing out swag at these events without getting any ROI? I just don’t get it.

Just yesterday, I was handed earbuds, 2 stylus pens, 1 bottle opener, a pair of logo sunglasses, 4 foam koozies, 3 microfiber cloths and a silicone i-phone wallet– at various events–without ANYONE asking for anything in return.

I get that you brought along 5,000 promotional items and you want to hand them all out so you don’t have to lug them home.

But why not get people to get immersed in your brand for an extra moment before handing out the swag?

Get them to fill out a survey, hear about your latest features, sign up for a free trial, taste your new energy bar, play with your new device and give you the first thought that comes to mind, ask their opinion, Like your Facebook page, etc.

Make them do something in exchange for your cool promotional swag– and they will value it it more, post about it on social media platforms more often– and feel more connected to your brand.  You also get their permission to follow up for the future-whether it be just to get them onto your Facebook page, email list, questionnaire–get their contact information for future correspondence.

By doing a quid pro quo – or exchanging cool promotional swag in exchange for information– you will maximize the return on your promotional marketing dollars, while extending the reach of your brand.

Don’t be afraid to ask for something in return.  You will be pleasantly surprised at what extent people will jump through hoops to get some cool promotional swag.

Happy Promoting!


Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

7 Marketing Trends for the Coming Year

7 Trends in Marketing and Branding for 2017

Austin, TexaMarketing Trends for 2017s: As the year winds down, I have noticed several trends that have been developing that I’d like to  note. Here are seven trends in marketing that are here to stay for next year and beyond:

    1. Social Media is Still a Strong Method of Marketing: Some of the go-to apps might have changed and the demise of Vine was a bit surprising, but as people continue to use their smartphones for more and more tasks, as well as for entertainment, it is imperative to keep testing, and trying to master, a handful of apps–both the “popular” ones as well as new ones.  You just don’t know which ones are going to stick, so if you want to be considered a thought leader or market leader, it pays to be active on at least 3-4 types of social media apps and double down on them for success.
    2. Trade Shows are Still a Very Cost-Effective Way to Reach Clients and Prospects: Each year there is talk that marketers are going to stop exhibiting at and attending trade shows– but that is just not the case. Most of our clients are still exhibiting at their tried and true conventions and trade shows–and many are even doing more than ever.  Although I was not able to get 2016 trade show statistics, the industry publication Trade Show Executive states that in 2015,  the retention rate of exhibitors from year to year at 76% while the retention rate of exhibit space sold was an impressive 78%. In addition, 44% of first-time exhibitors were satisfied enough to sign on for the next edition of their respective events.
    3. Influencer Marketing is Strong: People trust thought leaders, celebrities, actors, models, rappers, athletes and others that they follow on social media.  If they promote your brand, in a blog, tweet or by being photographed using it– instant credibility can be won.  But remember, this is a two-edged sword and the public is fickle. However, influencer marketing can get you immediate followers and sales if done correctly–or, sometimes, if you are just lucky.
    4. Virtual Reality and Augmented Reality Will be Huge..Soon.  I’ve written a few articles on the topic of virtual reality and we have sold tens of thousands of virtual reality headsets with branded logos–but I still think VR is a few years ahead of its hype. These two trends will change how we view media, how we experience our media, etc.  I think it is just around the corner…and the pioneering companies will be at VR 2.0 before most of us have even gotten into VR 1.0–giving them a huge advantage.
    5. People Still Love Swag and its ROI is Second to None. Well, actually, according to ASI’s 2016 Impressions Study, the cost per impression of a promotional product is .007 cents – or 7/10 of a penny–making it tied with spot radio ads and internet advertising as the lowest cost way to reach your target audience. And, unlike the other forms of advertising, promotional products are not interruption marketing–meaning they do not come in between your favorite songs or sports broadcast to interrupt you with its message–making it seen in a more positive light.
    6. Too Many People are Looking for Shortcuts to Success: It is a shame that a commitment to success takes a lot of time and effort – but the rewards for long-term gains are well worth it.  I think there are too many gurus out there preaching 4-hour work weeks and the outsourcing of everything. All sound nice in theory–but it is the doing of things others would rather not do and persistence and consistency in your marketing and branding that will give you the greatest chance of success.
    7. Everyone Has a Voice and an Opinion: As the 2016 Presidential election forecasts have revealed, nobody has a crystal ball. People like to listen to pundits and experts to tell them what to do, how to act, where to spend their media budget, what investments to make, etc. — but they are just delegating to someone who is as clueless as the next person. It is time to quit passing the buck and start making and owning decisions based on your own instincts, education, knowledge and intuition.

I hope you have found this list interesting and a starting point for a successful 2017.

2016 has been another fun, exciting and prosperous year for our company– and we are very grateful to have such a long list of happy and satisfied clients that have been with us for this amazing ride as we just celebrated our 6oth anniversary in business.

Here’s to a successful new year!

Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events–including custom printed power banks, flying drones, Bluetooth speakers, wireless earbuds and more.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We just finished celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller works with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, high-tech startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality gogglesembroidered computer backpacks,  imprinted USB car chargerspromotional stylus pens and more — all imprinted with your company’s name and logo.

How Often Do You Think About Your Branding?

Your Branding Should be a Complete Part of All Your Marketing Activities for Maximum Effectiveness

marketing and branding

Austin, Texas: Most of my clients are marketing managers and brand managers- and I am amazed that I still get at least a dozen calls per week for promotional swag where the client does not care, or does not know, about their Pantone (PMS) color- and just tells me to match it as closely as possible.

If you are in marketing– every single aspect of your brand matters.

Your PMS colors should be known.  Every color is recorded within the  Pantone Matching System– so each time you get something printed with your logo on it, it will be a perfect color match.

We like to save the PMS colors as part of the file extension so it is always handy whenever you reference it–like XYZcorp-342.  If you have Pantone 342 Forest Green as part of your logo color and you authorize a PMS 347 Kelly Green instead, your clients will notice.

Every single aspect of your branding matters to create an overall image of your business.

This holds true for the quality of the paper you use in your collateral pieces, business cards and other handouts.

If you are looking to be known as the cheapest vendor out there–then perhaps showing you know how to save a few pennies here and there will correctly match your brand and persona.

But if you are a law firm or financial management firm – and you are giving away a low end promotional speaker instead of ordering fewer of a better one- then your branding is speaking for you–just not very favorably.

I often advise my clients to maximize their promotional or marketing budgets by ordering fewer of an item, but going for a much higher quality promotional gift–as it will be remembered–one way or the other.

Trinkets and trash are for the other guy–not for you!  You need to brand yourself only with high quality remembrance items that will be used over and over again.

Each time your clients’ use your promotional gifts, your are making a branding impact…however subtle.

Match your entire branding experience with the image you want to convey to your clients.

Think low budget and your clients will often get that same vibe from you.

What image are you trying to portray for your brand?

Try to visualize a few faces of your actual clients for a second — and think about how they think of your brand.  Then think about some of your competitor’s clients, and visualize the same thing.

Are you best positioning your brand and image to fit these clients?

Are there places you might need to reconsider and revamp?  Do so immediately.

You only have milliseconds to convey your image.

Are you doing it correctly at all client touch points?

If not, start with the most obvious branding flaws — then work on the next.

Your branding should be a continuous and constant thought.  It is certainly not a one-and-done project.

How will you improve your branding over the next 6 months?

Happy Promoting!
Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality gogglesembroidered computer backpacks,  imprinted USB car chargerspromotional stylus pens and more — all imprinted with your company’s name and logo.

Donald Trump Needs to Re-Learn Marketing 101: Your Brand Must Stay on Message

Donald Trump the Brand vs. Donald Trump the Candidate: Only One Brand Stays on Message

branding
Austin, Texas: As I watch the Donald Trump presidential campaign go through cycles of gaffes, mis-statements, clarifications and blustering, I wonder in amazement how a person that has been so dedicated to branding over the past 30 years can get things so wrong.

 

Trump real estate has always marketed itself as a prestigious, high quality brand that deserves premium pricing.  It was perceived as “best of the best” and its panache carried the brand to markets across the country and the globe very well over the past few decades. The name “Trump” on a building commanded a higher price per square foot that a similar one one block over.

 

On the other hand, Donald Trump the candidate seems off-message nearly every day.
He is pro-choice and also pro-life.
Pro-women and also anti-woman.
His viewpoint can vary day by day or interview by interview, as the latest Chris Matthews interview on his views on abortion can attest.

 

Donald Trump may or may not get a chance to reshape his message and articulate one point of view–while trying to sell it to the American people. It will be a very tough battle now that the brand is muddied and has very high negatives.

 

Your brand is all of your actions that shape perceptions of your company, your products and your mission.
 

 

Regular brands often do not get a second chance to shape minds.

 

Once a brand loses its focus,it is nearly impossible to regain.

 

What does your brand stand for?

 

Can you explain it in under 10 words?

 

Do you live and breathe that brand – or does it change every few cycles or years?

 

Is your marketing consistent with your brand?

 

Do your customers and prospects clearly understand your brand?

 

Does all of your social media match your brand?

 

Do all of your employees (bottom up) understand your brand?

 

Get your branding right consistently because nothing ruins a company faster than being off-brand.

 

Is your branding on message?

Happy Promoting!
Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Power Banks Study Results for 2016

Results of the 2016 Promotional Power Banks Revealed

Ausimprinted power bankstin, Texas: Each year the Advertising Specialty Institute releases the results of their international study on promotional products and its trends – and this year’s study shows the cost-effectiveness of many promotional items.

This blog post will talk about promotional power banks.  As you can see from the study:

  1. 60% of consumers state that they would be more likely to do business with the advertiser who gave them a power bank.
  2. 32% of people age 18-44 own at least one power bank–making this the ideal demographic for another one.
  3. 87% of the consumers state that they would keep a promotional power bank because of its usefulness.
  4. Best of all form a marketing point of view, over its lifespan, the average promotional power bank generates 1,034 brand impressions.  That means the recipient will have seen your logo over 1,000 times throughout the next few years–cementing it into their subconscious.

Are promotional power banks right for your next event?

Obviously, it it depends on your target audience and budget.  But with its low cost per impression and high appeal, power banks can be a great promotional tool for thank you gifts, gift with purchase, gifts for appointments, trade show gift, conference gift and more.

Let us know how we can help with your next promotional power banks.  We offer over 3,000 styles of custom printed power banks in all price ranges.

Happy Promoting!

For more information on the Advertising Specialty Institute 2016 Study, click here.


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Increase the Reach of Your Marketing Message

Are You Communicating Your Marketing Message Through Memorable Images or Text?

creating your marketing  message

Austin, TX: Is your marketing message missing its mark?

Are you providing tons of charts and graphs, biographies of your key members footnotes, and boring text to back of your marketing features or benefits–without first hitting home with your message in a clear and concise way?

Are you assuming that people will be fascinated by your deep research on a topic- without first reeling them in with a provoking statement or question?

If so– it is time to STOP communicating through boring facts and START communicating with stories.

I saw this image on my Facebook page the other day and it clearly hits home with a message that 1000 more words would have failed to communicate:

ideas to improve your marketing message

 

 

 

 

 

 

 

 

A simple graphic and a sentence says it all.

If that is not enough to grab the readers, then they were not interested in the message in the first place– so they are not your target audience.

But you do not want to miss out on reaching the largest number of people in your target audience with your marketing message.

Marketing guru Seth Godin says that you need to be remarkable.  Not remarkable like incredible–but remarkable in getting others to remark about your message.

If your marketing message is getting lost or not hitting home with your desired audience, perhaps it is time to simplify it.

I can provide charts and facts about every imprinted power charger or selfie stick we carry – or I can brand my message in: 24 Hour Quick Ship Promotional Tech Swag.

Yes- it is that simple.  That one phrase sums up what we do. It is our marketing message.

If people want to read more, we have a website that has 500,000 promotional tech items they can view–with pricing, setup costs, turnaround time, and facts.

They can then research our company on Facebook, our blog, Twitter or other social media sites.

They can call, text or email for more information.

But our short 7 word phrase helps to  gets the message across… to the right audience.

Need last minute swag– we can help.

Need promotional items in 6 months– we can help but we’d need a different marketing campaign to reach that particular audience.

Would a picture help–perhaps.

How about your message?

Can you simplify it into 7 words or less?

Can you reduce it to a picture.

Spend the next few hours shortening your marketing message.

Think about your target audience and offer one solution to them.

People respond better to short, succinct graphics or words.

Your marketing message needs to be concise and impactful – so it can be remembered.

So it can be re-tweeted.

So you can increase the impact of your marketing message.

How will you be reworking your marketing message to better reach the maximum number of people in your target audience.

Be remarkable.

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Make Your Next Promotional USB Drives Unique

Think Outside the Typical Shape for Your Promotional USB Drives

custom shape USB drives

Austin, TX: We get dozens of last minute calls on a daily basis for our next day quick ship standard promotional USB drives.

We are happy to serve – but want to suggest something different for your next promotional USB drives— a custom shape.

If you  have plan about a month in advance, we can create  custom 2D flash drives or even 3D custom shaped USB drives for your next promotion, trade show or event.

Talk about creating value and marketing buzz- a promotional USB drive can be molded into any shape.

Think of it from a creative and branding point of view.  The shape can be a miniature version of your product itself. It can be your mascot, logo or character.

Promotional USB drives are very popular–as many people are handing these out at trade shows instead of paper catalogs..with their data already pre-loaded onto them.

But for about the same money–with a little advance planning, you can hand out a promotional USB drive that will be remembered and used again and again.

What was the most unique promotional USB drive you’ve received?

Do you still remember it?

Maximizing your ROI can be simple if you think a bit out of the box. Technology has improved dramatically so that your custom USB drives can look like anything.

What would you want your promotional USB drives to look like?

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Robert Piller is President of GeekTechBranding.com, the leader in tech-related promotional products for trade show gifts, referral gifts, employee gifts, gift with purchase, premiums and other uses.

Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted power chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Everyone Loves a Swag Bag–Just Ask the Grammys

Rich or Poor–We all Love Swag!

promotional-swag

Austin, Texas:  If you want to know what Grammy presenters will begetting this weeknd in their swag bag–EOnline.com has the scoop.

According to the gospel of Eonline.com, the swag for the 2014 Grammy Awards includes:

“From a Gibson guitar of their choice to an iHome Bluetooth portable FM stereo, a pair of chic Solstice sunglasses or a candy pendant necklace by SIS by Simone I. Smith, Max Martin shoes and Fabi Fabi accessories, there’s an endless amount of cool finds that will surely generate some buzz from the stars.

What else is in the loot?

A Wowwee interactive robot with Bluetooth technology, a ‘Best of Las Vegas’ prize package, Hydroxycut, a year’s supply of 5 Gum, a Gramovox phone, a Kohler Moxie showerhead with wireless speakers, Go Lo food items and so much more—just to name a few.”

Next time you need to justify whether or not your swag (or promotional trade show gifts) have value or not — remember, no matter what the income level of the recipient, everyone loves and is motivated by quality, useful promotional items.

The key to choosing your promotional swag is Quality.

If you are giving away tschotchkes–forget about it.  There is minimal keepsake value to those.

Gifts that will be used over and over again–that is your ticket to brand building.

Happy promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Happy Birthday Elvis: The King of Promotional Swag

Viva Elvis Promotional Items!

Elvis swagAustin, Texas: Today would have been Elvis Presley’s 79th birthday.

What better tribute is there than to see that the King of Rock still lives on in his music, movies and his promotional swag.

That’s right.  36 years since his passing, Elvis memorabilia and promotional swag still appear all across the world – appealing to a wide range of demographics.

That is the staying power of promotional items–lasting keepsake value.

Here are a few promotional items I found on the web that honor and pay tribute to the King.

promotional items
promotional-itemspromotional swag
promotional itemspromotional items
Happy Birthday, Elvis.  I know you are still taking care of business in the rock and roll band in the sky.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.