How You Can Utilize Virtual Reality To Improve Your Marketing Efforts
Austin, Texas One of the most popular trends of late has been virtual reality marketing.
I have seen huge lines forming at trade show booths for companies demonstrating their virtual reality software, training or just being used as a marketing gimmick.
Companies like Six Flags theme parks will be using virtual reality to enhance their roller coaster experience and add another level of excitement to their rides.
Coca Cola and McDonald’s restaurants have been testing virtual reality to stay one step ahead of their competition. McDonald’s Sweden used custom virtual reality headsets to promote “Sportlov”, a Swedish recreational holiday, during which many families go skiing.
The Coachella music festival is adding a new app and shipping out cardboard VR headsets to this year’s attendees in the “welcome boxes” containing their tickets.
And at this month’s SXSW Expo in Austin, there will even be a seminar entitled, “Your Brain on Virtual Reality“.
As more and more smartphones are able to handle virtual reality (VR) applications, imagine how you can use VR to bring the full essence of your brand to your customers.
Whether it is to help a client to get an understanding of what it would feel like to be behind the steering wheel of your new car or boat, get induced to book a cruise on your ship, take a full demo of your product without leaving their office, experience your new apartment or condo project while you are still raising capital, etc.-…the applications are endless.
Start to consider ideas and options as I feel those that are pioneers in this relatively new medium will have a huge advantage over their competitors.
Will you be using imprinted virtual reality headsets to create a buzz at your trade show?
Will you be developing VR apps to enhance the user experience for your clients?
Will you be utilizing virtual reality to market and to increase market share.
Start planning now.
Please share with me how you virtual reality will fit into your marketing plans for this year and beyond.
Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.
Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.
Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses and improve their branding.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.
GeekTechBranding.com offers the latest high-tech promotional products –including imprinted virtual reality headsets, imprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves, branded iPhone cases, imprinted USB car chargers, promotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.