How to Increase the Reach of Your Marketing Message

Are You Communicating Your Marketing Message Through Memorable Images or Text?

creating your marketing  message

Austin, TX: Is your marketing message missing its mark?

Are you providing tons of charts and graphs, biographies of your key members footnotes, and boring text to back of your marketing features or benefits–without first hitting home with your message in a clear and concise way?

Are you assuming that people will be fascinated by your deep research on a topic- without first reeling them in with a provoking statement or question?

If so– it is time to STOP communicating through boring facts and START communicating with stories.

I saw this image on my Facebook page the other day and it clearly hits home with a message that 1000 more words would have failed to communicate:

ideas to improve your marketing message

 

 

 

 

 

 

 

 

A simple graphic and a sentence says it all.

If that is not enough to grab the readers, then they were not interested in the message in the first place– so they are not your target audience.

But you do not want to miss out on reaching the largest number of people in your target audience with your marketing message.

Marketing guru Seth Godin says that you need to be remarkable.  Not remarkable like incredible–but remarkable in getting others to remark about your message.

If your marketing message is getting lost or not hitting home with your desired audience, perhaps it is time to simplify it.

I can provide charts and facts about every imprinted power charger or selfie stick we carry – or I can brand my message in: 24 Hour Quick Ship Promotional Tech Swag.

Yes- it is that simple.  That one phrase sums up what we do. It is our marketing message.

If people want to read more, we have a website that has 500,000 promotional tech items they can view–with pricing, setup costs, turnaround time, and facts.

They can then research our company on Facebook, our blog, Twitter or other social media sites.

They can call, text or email for more information.

But our short 7 word phrase helps to  gets the message across… to the right audience.

Need last minute swag– we can help.

Need promotional items in 6 months– we can help but we’d need a different marketing campaign to reach that particular audience.

Would a picture help–perhaps.

How about your message?

Can you simplify it into 7 words or less?

Can you reduce it to a picture.

Spend the next few hours shortening your marketing message.

Think about your target audience and offer one solution to them.

People respond better to short, succinct graphics or words.

Your marketing message needs to be concise and impactful – so it can be remembered.

So it can be re-tweeted.

So you can increase the impact of your marketing message.

How will you be reworking your marketing message to better reach the maximum number of people in your target audience.

Be remarkable.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Add Creative Flair to Your Promotional Products

Are You Creating Custom Promotional Products or Just Using Off-the-Shelf Swag?

Austin, Texas: Promotional products have gotten much more creative over the past few years– with all types of customization options.

But are you taking advantage of the customization possibilities?

In my last post I wrote about how creating custom packaging can make your marketing campaigns and promotional products really stand out.

Now I want you to consider the  wide variety of customization now available on promotional products due to new equipment and production methods, improved ability to match Pantone colors and lower molding costs.

Here are just a few examples of custom promotional products that you can consider–with as few as 4-6 weeks for turnaround time…just to help you think outside the traditional box.

For the first example, these promotional USB wall chargers were designed in custom Pantone colors to match the exact color scheme of these famous brands.

promotional usb wall chargers

custom promotional wall chargers

 

 

 

 

 

 

Rather than to just settle for a 2 color logo on a white wall charger, we can now customize the entire product in your exact color scheme–making them better for overall branding.

Another area where we are doing a great deal of customization is with promotional power chargers.

Again, rather than to use a standard promotional power stick, we now have the capabilities of creating 3D power chargers to match your logo, iconic building, mascot or symbol– or anything else…in as few as 100 pieces.

Here are a few recent examples of custom 3D promotional power chargers to help generate some ideas for you:

promotional power chargers custom 3d power chargers

 

 

 

 

 

 

A final example is custom 3D selfie sticks.

Promotional selfie sticks are one of the hottest gift items around–and we now have the capabilities of customizing the handles in 3D – plus do a custom sleeve–in quantities as few as 250 pieces.

promotional-selfie-sticks

 

 

 

 

 

 

Look, we love off the shelf promotional products as much as anyone.  They are perfect for last minute or low minimum orders.

But if you have the time, let’s discuss how we can make your next promotional product campaign unique only to you… and make your swag the talk of your event and on social media.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Proven Custom Packaging Ideas to Make Your Promotional Gifts Stand Out?

Think Custom Packaging to Make Your Corporate Gifts Stand Out

Austin, TX   Question: When is a promotional item not just another promotional item?

Answer: When it becomes a gift worthy of being shown around to others. Like a swag bag.

We were thrilled to provide some swag bag items for the Grammy Awards this past week and it seems like rock stars and celebrities will go onstage in front of their peers and read a teleprompter- just to get a cool and limited edition bag of promotional gifts.

Imagine what your clients, prospects and employees will do to get an awesome swag bag that you offer.

Custom packaging really does matter.

For your next event (trade show, conference, business meetings, etc.) try to create some sort of exclusivity around your swag to enhance the appeal of your promotional gifts.

Think about custom packaging.

One way to do custom packaging is to bundle and assemble your promotional items into a unique package (and I’m not talking about a brown corrugated box).

We have created metal lunch boxes for many clients with die cut foam inserts to hold their items and to make the appeal second to none.

perfect swag bag presentation retro lunchbox2

 

 

 

 

 

 

We have also created tons of custom mailing boxes for clients.

Custom packaging ideas

custom packaging ideas

custom packaging ideas

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We have even created full color graphics on the boxes and designed custom packaging that holds a single item.  All in the name of creating a magical moment.

custom packaging

 

BDA MLB Juicebox Custom Package custom imprinted headphonesd

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Custom packaging can create a memento.

Custom packaging can create a memorable gift that has immense visual appeal and shows your brand’s creativity and out of the box thinking.

So…what will it be next time?  Standard power charger or a power charger in custom packaging?

custom-packaging-ideas

 

 

 

 

Will you be handing out a bunch of promotional items like a juggler – or as a single presentation piece that you can be proud of—and one that will be received warmly and enthusiastically?

Will your custom packaging be so exciting that it will be shown to others (both internally and on social media)?

The choice is yours.

Can we help you to create magical packaging?

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Why a Gift With Purchase Can Be a Very Successful Marketing Strategy For You

Have You Tested a Gift With Purchase Strategy Recently?

testing- a gift-with-purchase-strategy

Austin, TX: Many of my clients come to me when they are looking for ideas to boost their sales, but few have tried a Gift With Purchase..

Many have tried price discounts of some type. 30% Off. Show Specials. Monthly Specials….. These are great ways to reduce your profit margins without adding much value.

Some have tried another failed strategy: BOGO-Buy One – Get One Free. (which only really means half off–significantly cutting into your margins.

But few have tried Gift With Purchase –which creates an excellent opportunity for you.

Gift With Purchase.

Gift With Test Drive.  

Gift With Visiting our Open House.

These strategies help you to retain your full prices by giving something totally unrelated to your offering that adds value to the equation.

Let me give you a few examples of Gift With Purchase:

1) Around the Holidays, the cologne and perfume companies offer free imprinted logo towels or logo teddy bears with the purchase of a larger sized fragrance gift set.  No price concessions. No coupons. Instead they value add the offering by adding greater value for a limited time offer and it works–year after year.  We have been fortunate enough to have been a part of many of these programs and I know they work.

2) I had a client trying to increase the number of test drives they did in January and they offered an imprinted power charger with each test drive.  They had tested a $25 gas card the previous January and they said they increases the number of test drives by 28%– and at a lower cost for the gift.  The power chargers cost them $12 and the $25 gas card cost them $25.

3) We just did a promotion for a student apartment near a university. For the open house they offered a free imprinted selfie stick with a tour of their new facility.  They followed it up 2 weeks later with a $25 Starbucks gift card.  Bottom line, the showings with the free promotional selfie sticks were up 14% over the showings with the Starbucks gift card–while their cost for the selfie sticks were $7 less per gift.

4) We recently worked with a oil company on a pre-paid car wash program.  In the past, they had given $5 off a 5-car wash prepaid card.  At $7 per car wash – they brought in $35 upfront-minus the $5 discount and grossed $30.  In November, they gave a free pair of imprinted earbuds FREE with a purchase of the prepaid car wash card. Same $35 for 5 wash – minus $3 for the logo earbuds-grossing $32 per prepaid car wash card.  $2 higher profit and a 15% higher number of prepaid cards sold for the period.

Not sure a Gift With Purchase strategy will work for you?

Test it.  I always suggest A/B testing on any marketing or advertising initiative.

Find a Gift With Purchase that fits your target audience–but not one that your company offers. Put your logo on it to maximize your brand exposure (something that a $25 Starbucks gift card or cash cannot offer).

Keep an open mind.

Offering a Gift With Purchase helps you to stand out from your competition.

A Gift With Purchase is fun and easy to advertise and to promote.

And Gift With Purchase promotions are usually designed to be run for a limited time only (while supplies last) so you get more immediate action taken as people know it is for a finite amount of time.

Let me know if we can help you with your next Gift With Purchase.

I’d also like to hear from others about Gift With Purchase programs that they had previously run. and what type of results you had achieved.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including gift with purchase programs. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Imprinted Selfies Stick–The Hot New Promotional Item for 2015

Something New and Popular for 2015: Imprinted Selfie Sticks

Austin, Texas: I just came back from back to back electronics shows and the clear winner so far for new product of the year are imprinted selfie sticks.

logo selfie sticks promotional selfie sticks logo selfie sticks

That’s right–imprinted selfie sticks are going to be the hottest selling new tech gadget in 2015.

In our self absorbed world where everybody is posting selfies on Facebook and Instagram, it only stands to reason that a device that can improve the look and feel of these images would be popular.

The neat thing is these are fun and easy to use and appeal to a much larger audience than “students”.

In fact, we have already done orders for mechanical engineering firm, hospital for Nurses’s Day programs, several high tech firms for SXSW and other marketing events — and yes, apartments and realtors that deal with student housing.

We offer two main styles: the lower priced imprinted selfie sticks have a cord that plugs into the earphone jacks of any smartphone.  The slightly more expensive imprinted selfie sticks have Bluetooth and a button at the end of the extending pole that makes taking pictures a breeze.

Here is a picture of me using the imprinted selfie stick — and one of a quick picture I took from my balcony.

promotional selfie sticks selfie stick with imprint

 

 

 

 

It was fun and easy to use and it takes great angles.  The telescoping pole folds down to about 6-7 inches when not in use–and several feet at full length and it swivels and locks in place for great angles.

Simply insert your smartphone into the self-adjusting clamp, pair it, and snap a photo with the button, built in to the handle. Works with most smartphones. This imprinted selfie stick comes in blue and black handle options/

If you ask me what’s new and fun this year–imprinted selfie sticks!

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for trade shows, conferences and business gifts for occasions and events–including imprinted selfie sticks. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Best Promotional Ideas For Recruitment at College Fairs

Tips for Choosing the RIght Promotional Products for Your College Fair Event

 best promotional ideas for college fairs
Austin, Texas: Colleges and universities usually exhibit at college fairs to try too woo new students.

 

Most give out promotional products of some kind.

 

Unfortunately most of these promotional products are lame and do not help the college to stand out from others.

 

If you exhibit at college fairs, you will see that the typical promotional products ranges from nothing, to a pencil or pen to a decal.

 

Really!?!?! For a $60,000-$100,000+ four year investment in tuition and additional fees, you are try to excite a student (aka potential client) with something as mundane as a pencil.

 

And, on top of that, what are you doing to entice that student to do a follow up–such as visiting your website to learn more or to set up an interview, fill out a form, etc.?

 

Usually the follow up is non-existent or puts the onus on the student to get back in touch with you.

 

I know 17 and 18 years olds–and they usually are lacking in follow up skills and most need more hand-holding than is usually offered.

 

Choosing the best college fair promotional products should include a 2-part program:

 

Part 1) Have an interesting promotional product that will get the student to talk to the recruiter at the fair.

 

Some of the most popular promotional items for high school seniors include customized music download cards that take the student to your custom landing page, earbuds with your logo, car chargers for smartphones and even nice water bottles with your logo with an card inserted with url’s and pictures.

 

Create excitement!

 

Are you worried that you might excite too many students in a line waiting to talk to you in order to get the promotional swag?!?  You should only be so lucky.

 

Use these promotional items to ask a few pertinent questions–which can help you to determine the student’s interest level–and can help you in determining how much follow up that student should be receiving after the college fair has ended.

 

Part 2) Reward the student for completing a questionnaire on-line after the college fair.

 

If the student takes the initiative and answers a set of questions on a survey you provided them a link to, they should be rewarded with a second tiered level of gift.

 

You can send them one type of gift if the questions take them closer to visiting or attending your college or university — and another type of promotional gift if the questionnaire leads them away from your school.  Either way, a gift was promised–and the goodwill may help to change their minds or to recommend your school to one of their friends or peers.

 

These promotional items should be nicer gifts–anything from imprinted headphones, logo portable speakers, power sticks to charge up cellphones and 10-25 song music download cards.

 

Part 3) Bonus Round: Gift With Campus Visit

 

Upon visiting your school, the amount spent on promotional swag should be increased dramatically–as this shows a great deal of promise and your closing ratio should be much higher with a campus visit.

 

Try to reward the student with some unique promotional item that is not available at your campus bookstore or gift shop. It should be available strictly for campus visit–and can be worded with FUTURE STUDENT or some other designations.

 

Gifts such as laptop power chargers and embroidered computer bag or backpacks make excellent campus visit gifts.

 

You will be pleasantly surprised at the strength of subtle messaging.

 

Try these proven ideas when exhibiting at your next college fairs and watch the return on your time and your investment increase.

 

Happy Recruiting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including year-end Holiday gifts. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Should You Choose Quality or Quantity When Ordering Promotional Products?

Choosing Quality vs. Quantity When It Comes to Promotional Products

Quality vs. Quantity When Choosing Promotional Products

Austin, Texas: With over 500,000 different promotional products to choose from, narrowing your selection can be a bit intimidating.

Too often deadlines are the main decider in which promotional products to select.  Other times it is your assistant or a staff member.

However, keep in mind: the choice of your promotional products reflects your brand and image.

An inexpensive piece of swag that breaks or gets tossed out quickly will not put your company’s image in the best light.

A promotional product that is used often and is built well also reflects your business in a positive light.

If a gift has your name on it, you should be proud to hand them out or distribute them.

In my 30+ years in the promotional products business, I have always advises handing out fewer high quality promotional products vs. higher quantities of a poorly made products.

How do you want your customers, prospects and employees to think of your brand?

Your choice of promotional products should ALWAYS reflect that perceived image.

For the same budget you can go fewer but better and improve your brand image.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including year-end Holiday gifts. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Holiday Gifts for Clients: Don’t Forget About Package Weight and Size

When Considering Holiday Gifts for Your Customers, Don’t Neglect Hidden Shipping Costs

ideas-for-Holiday-gifts-for customers

Austin, TX : We are in the middle of another huge Holiday gift season and as businesses plan their Holiday gifts for their top customers, it is imperative to think about shipping costs.

UPS and FedEx have switched to a dimensional weight cost structure, so even a bulky but lightweight gift that needs to go inside a large box may get slapped with dimensional weight–meaning UPS or FedEx will bill you for a higher “dimensional weight” – based on the box size.

Here is a link to an article from UPS on determining dimensional weight.

Bottom line, if you will be handing out gifts to your customers or employees- dimensional weight is not much of a factor.

But if you will be shipping the Holiday gifts to your customers or employees individually, smaller items, such as promotional power chargers and imprinted Bluetooth speakers are small and compact–and can make up for the costs in reduced shipping charges.

Think compact.

Think about smaller shipping boxes.

Smaller can be better.

Bottom line, by choosing the right Holiday gifts for your customers, you can make them smile–while saving your money on hidden freight charges at the same time.

Happy Holiday Gifting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including year-end Holiday gifts. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

7 Tips for Choosing the Right Holiday Gifts For Your Clients This Year

How Much Should You Spend on Holiday Gifts For Clients this Year?

choosing-holiday-gifts for-clients

Austin, Texas:  Are you Over-Spending or Under-Spending on Holiday gifts for your clients? Do you even know?

This time of year, one of the most repeated questions are about how much money to spend on Holiday gifts for clients.

The 2 main Holiday gift thoughts are:

  • If you spend too little–customers are going to think you are cheap or do not appreciate your business.
  • If you spend too much, it looks like you are bribing them or are desperate not to lose them.

So choosing the right Holiday gifts for clients is a fine line.

There are several things to consider when choosing the right Holiday gifts for your clients.

Here are 7 tips for choosing the best Holiday gifts for your clients (in no particular order:

1) What is the lifetime value of that client?

This can make a huge difference in your gifting strategy.

Is it a large one-time client or is it a long-term frequently-purchase client.

2) Are there rules and regulations regarding gifting in their industry?

In some industries, such as Pharma– there are clearly delineated caps.

Others, such as legal and financial institutions, have larger caps.

Be sure to stay within those guidelines.

When in doubt, ask you clients or do a little research.

3) What have you given them in the past?

The past is a pretty good indicator of the type of Holiday gift you should give to your customers again this year.  Try to stay within 10%-plus or minus of the dollar spend of last year’s Holiday gift.

4) What is your relationship to your clients?

Is it frequent, cordial, confrontational,  or other?

Do you see them in person or is most of your communication done by phone or by email?

Have you met their family or gone out on social occasions?

5) Do you know their personal likes/dislikes?

If you know what  particular client likes–then try to find something that he/she will appreciate as your Holiday gift.

6) Why are you giving out Holiday gifts to your clients?

Are you trying to show appreciation?

Thanking them for past business?

Trying to keep your name in front of your clients next year .. and beyond?

Because it is expected?

If you know why you are giving out Holiday gifts to your clients, then it will help in your gift-giving decisions.

7) What does your competition usually give out for Holiday gifts?

When all else fails, try to find out what your competitors have been giving out as Holiday gifts in past years– and use that as your guide.

But if they are giving away Christmas Candy Cakes–do not use that gift as your guide–lol!  I dare you to find a more suitable Holiday gift for your clients than that.

Bottom line, there is no hard and fast rule when choosing Holiday gifts for your clients.

I suggest segmenting your Holiday gift list into A-B and C clients.

Your A clients should get more of a personal gift that is unique to them and shows some thought.

Your B clients should get a nice Holiday gift –usually somewhere in the $25-$100 price range–with your logo imprinted in a very subtle way.

Your C clients can get a Holiday card, a nice calendar– or a lower valued gift–depending on their lifetime value.

Holiday gifts should be fun.

Do not stress over it.

I guarantee that with a little pre-planning, your Holiday gift can be one that shows your appreciation and keeps your name in front of your clients for a long time.

Happy Holiday Gifting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including year-end Holiday gifts. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.