Promotional Power Banks Study Results for 2016

Results of the 2016 Promotional Power Banks Revealed

Ausimprinted power bankstin, Texas: Each year the Advertising Specialty Institute releases the results of their international study on promotional products and its trends – and this year’s study shows the cost-effectiveness of many promotional items.

This blog post will talk about promotional power banks.  As you can see from the study:

  1. 60% of consumers state that they would be more likely to do business with the advertiser who gave them a power bank.
  2. 32% of people age 18-44 own at least one power bank–making this the ideal demographic for another one.
  3. 87% of the consumers state that they would keep a promotional power bank because of its usefulness.
  4. Best of all form a marketing point of view, over its lifespan, the average promotional power bank generates 1,034 brand impressions.  That means the recipient will have seen your logo over 1,000 times throughout the next few years–cementing it into their subconscious.

Are promotional power banks right for your next event?

Obviously, it it depends on your target audience and budget.  But with its low cost per impression and high appeal, power banks can be a great promotional tool for thank you gifts, gift with purchase, gifts for appointments, trade show gift, conference gift and more.

Let us know how we can help with your next promotional power banks.  We offer over 3,000 styles of custom printed power banks in all price ranges.

Happy Promoting!

For more information on the Advertising Specialty Institute 2016 Study, click here.


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Do You Really Know Why You Are Exhibiting At Your Largest Trade Shows?

Do You Have Clearly Defined Reasons for Exhibiting at Your Major Trade Shows and Conventions?

trade show marketing ideas

Austin, Texas: We work daily with clients that are looking for cool promotional swag for their up-coming trade shows.

Some have really clearly defined ideas and goals for their shows. They have done pre-show marketing and have targeted specific clients that they will be targeting during this trade show extravaganza.

Others are just hoping enough “qualified” and “warm” leads to just walk into their booth — without taking any pre-show marketing steps.

Most of these folks are disappointed with the trade show results…and rightfully so.  After all, how can you gauge the measure of a trade show without having a clearly defined goal ahead of time?

Before exhibiting at another trade show, take some time and ask yourself: What are the top 3 reasons you are exhibiting at a specific trade show – and what steps do you need to do ahead of time to reach those goals?

Too many companies exhibit at trade shows without setting up goals and objectives.  Some exhibit at trade shows just because they’ve done so for decades without re-thinking if that strategy is still sound.

Perhaps a different trade show has come along that better suits your new goals and strategies?  You won’t know if you don’t spend time ahead of time targeting your audience.

Is your booth size still correct? Maybe you need a larger booth or different configuration at the show.  Maybe a corner booth would do better than an inline booth. Maybe your booth size is perfect.  But  have you thought about it lately?

Who are the Top 15 clients or prospects that you are looking to speak to or to demonstrate to?  Have you invited them to your booth? Do you have appointment times with them?

Do all of your trade show personnel understand your goals and objectives? Are they trained properly on expectations? Do they know who you have pre-invited and how to handle them as they come into your booth? Do you have sufficient staff at peak hours?

How are you marking and taking notes on prospects’ questions and concerns for follow-up?   Do you have a paper pad that you can attach their business cards to with room to write down notes?  Are you doing the same thing–only digitally?  Or are you planning to remember everything that happened at the show–or jot some illegible notes on the back of a prospects cards–regardless of whether the handwriting adheres to the cards?

Trade shows can offer fantastic returns on your marketing investment if done properly.  You have a chance to “press the flesh” with clients and prospects and meet with other industry professionals.

With a little more pre-planning, you can maximize the success of your trade show dollars – and reach a higher level of sales.
Happy Promoting!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Don’t Buy Trinkets and Trash–Be Sure to Buy Only Branding Solutions

trinkets and trashTrinkets and Trash are Not a Wise Branding Strategy

Austin, Texas: I got a call today from a company asking for “trinkets and trash” for their up-coming trade show.

I asked him why he would want to give away trash — and he replied that he just needed something with his name and didn’t care whether or not it ends up in the trash or not.

I told him to save his money and just throw one dollar bills down the trash.

I was being facetious, of course, but why would anyone want to give away an item with their logo that they couldn’t care less about?

If it has your name and logo on it–then it is a branding piece–whether you want to look at it that way or not.

A cheap plastic 29 cent pen with your logo that leaks ink after the second use brands your company has shoddy with no attention to detail.

A tote bag with the wrong shade of orange or blue in your logo brands your company poorly.

Think about your audience and what makes them tick .. and try to think about what they’d want to get at a trade show, convention or event.

I bet they are not thinking ” I would love to receive a trinket or trash”.  Nor would you.

I tell my clients that they are better off ordering a smaller quantity of high quality, properly imprinted promotional gifts than a higher quantity of crap.

Think about the lifetime value of a client and how you want to be remembered.

Every promotional product with your logo represents your brand.

They are part of your marketing mix.

Think about this next time you consider ordering “trinkets and trash” — and stay away from them.

Be sure to order only branding solutions and remembrance marketing that will showcase your brand and your company for a long time in a positive light.

Rethink quantity to stay closer to your budget and give gifts that your clients and prospects will say “thank you” to…not trinkets and trash that will end up in the trash.

Happy Promoting!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Avoid These 9 Mistakes When Choosing Corporate Christmas Gifts This Season

Are You Making These 9 Mistakes When Ordering  Corporate Holiday Gifts?

tips on choosing the best corporate Holiday gifts

Austin, Texas:  It is our favorite time of the year–the most wonderful time of the year.

Christmas songs are playing on the radio./ Decorations and Christmas trees are going up. Time for friends and family . Everyone is excited to wrap up their year.

And, time for Christmas gifts!

As nice as Christmas gifts and Holiday gifts are to give and receive, you can make Holiday gift giving easier and less stressful if you follow these 9 simple steps:

  1. Be sure your name is on the gift AND the package.  I have seen Christmas gifts sit on a shelf for months after the Holiday has ended as someone puts the box on a shelf –thinking it is office supplies. Have festive packaging or mark the box: Happy Holidays for even more impact.
  2. Don’t wait until the last minute when delivering.  Many of your intended recipients will be off the week of Christmas and some through the first week of January, so try to get your gifts to everyone no later than December 18th.  This year, we had all our gifts delivered by November 20th and I received more “thank you” notes than previous years.
  3. Keep dimensional weight in mind if mailing out your Holiday gifts. For the past few years all major carriers changed their billing structure to dimensional weight rather than actual weight.  That means large, lightweight but bulky items, like fleece blankets can cost more to ship than bluetooth speakers, headphones and power chargers.  Don’t underestimate the freight cost when calculating best value for Christmas gifts.
  4. Consider having the gifts individually drop shipped for you.  Many people do not consider the time and effort it takes to drop ship dozens of Holiday gifts to the correct recipients.  Sometimes, it is less expensive to have the gifts drop shipped to each person’s office or home rather than to pay for a bulk shipment to your office, repackage, and then re-ship each gift. We have seen a 30% increase in the number of gifts that we have drop shipped directly to our client’s customers this year.
  5. Divide gifts into A-B-C accounts. Not all your customers are equal.  Spread your budget by dividing your Holiday list into 3 categories–so more money can be spent on A Accounts, less on B and even less on C accounts.  Each person will end up with a nice gift, but the support you show to your A accounts will have more impact.
  6. Avoid controversial gifts. Nothing tasteless, racy, off-colored, political, etc. Social media has a way of letting the whole world know about the gift you gave to somebody–whether or not the intent was private or not.
  7. Think about the recipients’ tastes–not your personal preference. Remember, the gifts are for your customer –not for you. Just because you want a new fishing pole, hunting knife, purse or golf clubs does not mean your customers are craving the same thing.
  8. There is no war on Christmas. Despite what Fox News says, there really is not a war on Christmas.  If you say Happy Holidays—people still get your drift. Why offend when you don’t have to? In fact, the majority of the people you are giving gifts to may not even be religious at all.
  9. Be sensitive to all religions. See number #8. Not all your customers and employees are likely to be Christians — so be sensitive to their tastes.  Happy Holidays. Season’s Greetings. If you stick with those, you will not offend.  It goes back to #7–the Holiday gifts are for others–so despite your religious beliefs or leanings or lack thereof, be inclusive and make it a joyous occasion.

If you follow these 9 steps, you can make quite a lasting impact–whether the gifts are for clients, employees or volunteers.

Happy Holidays! Merry Christmas. Happy Hanukkah! Feliz Navidad!

…….and Happy and Healthy New Year!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Increase Sales By Creating a Niche in Your Business

Why it Makes Marketing Sense to Create a Niche for Your Business

by Robert Piller

If you look up promotionalwhat is your marketing niche? products distributors, you will probably find over 30,000 listings. If you narrow it down to your specific city, you’ll probably find at least 50– of all sizes and reputations.

So, how do we compete and stay competitive?

How does Geek Tech Branding continue to grow market share significantly year after year?

We focus on one specific niche–promotional tech products.

It is that simple–we focus on one niche–and we crush it!

We know imprinted tech products better than anyone –so when clients and prospects have questions on promotional power chargers for their brand marketing — or about imprinted Bluetooth speakers or headphones for a conference of for client gifts –we can give them the best advice.

Our team goes to the Consumer Electronics Show in Vegas as well as other industry-specific conferences and events.

We read industry publications, blogs, review sites, websites, forums and we take factory tours.

We sample and test products, talk to factory reps, get involved in beta tests and product development meetings and go overseas to see how and where these electronic products are made.

We take advanced classes on product safety and CPSIA – to ensure that our clients are protected when they choose their promotional tech gifts.

We go the extra mile in continuing education on tech products — because it is our only focus.

Bottom line, we know imprinted tech products better than anyone else and that has immense value to our clients.

After all, how can you be an expert in tech products if you spend most of your time selling cheap ballpoint pens, imprinted 99 cent tote bags, fridge magnets and 39 cent key tags?  You can’t be.

Bottom line- become an expert in one niche and satisfy those clients looking for advice and guidance in that area.

Being a jack-of-all-trades or a generalist just does not cut it these days.

Bottom line, people want expertise and if you cannot provide it, you will lose sales and opportunities to those that can offer guidance and sound advice.

Customers are demanding and expecting value for their purchases — so you need to help them make the best decisions for their dollars.

What niche are you serving?

If you don’t have one if you want to survive– and to thrive yet, it is time to go back to the drawing board and create your own niche and point of differentiation.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Is Your Marketing Keeping Up with Mobile Searches?

For the First Time in History, Mobile Searches Surpass Desktop Searches At Google…So What Does That Mean For Your Marketing Efforts?

is your website mobile-friendly?

Austin, Texas: Marketers are always trying to increase sales and widen their lead funnel.

Unfortunately, too many companies are still trying to increase sales through older, or inferior marketing channels and poor execution.

For the first time ever, mobile searches exceeded desktop searches on Google, according to this post on Tech Crunch.

Is your website mobile-friendly?  Have you tested it?

You cannot assume that people will only visit your site in front of their giant screens at work any longer.  That thinking is antiquated and will result in lost sales opportunities.

We get emails and online orders at GeekTechBranding.com at all hours of the day and night– weekdays and weekends– and our Analytics show that we are at 55% mobile for orders and 53% for Google Searches and Bing Searches.

We have spent tens of thousands of dollars revamping our website to make it mobile-friendly…and it had already paid off handsomely for us.  And it is still a work in progress.

There is no point spending your marketing dollars to bring people to your website –only to find out that it just does not fit –or work properly on smartphones.

People do not want to scroll all the way across your page, and use their fingers to enlarge every element of your website.  They will just come to your website and leave–in milliseconds.

Before you start your soul searching wondering why your online sales have dried up, take a look at your website on a variety of smartphones and tablets– and put yourself in the shoes of your prospects.

Would you buy from your website?  Now, be very honest with yourself and look again.

If not, go back to the drawing board in making the user experience more simple.

Start with your website.

Then build from there.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Tips for Increasing Occupancy Rates at Your Apartment Complex

5 Simple Ideas to Increase Your Occupancy Rates and Increase Net Operating Income at Your Apartment Complex

ideas to increase occupancy rates

Austin, Texas:  We sell a ton of imprinted gifts to apartment complexes so we wanted to lend our expertise in discussing 5 proven strategies to increase apartment occupancy rates.

These steps can all be used in conjunction with one another to help market your apartment complex and to be seen in a more favorable light.

5 Proven Strategies to Increase Apartment Occupancy Rates:

1) Create a Referral Program: Your current tenants are the easiest way to reach new ones. Favorable word of mouth is more believable than any other form of marketing, so why not offer your tenants an incentive to refer one of their friends?

Referral incentives can ranger from monetary rewards to a nice branded gift or even a local restaurant  gift card.

Test a variety of options and see which works best for your market.

2) Increase Your Mobile Presence: More people are searching on their mobile devices than ever before and that percentage is growing exponentially each year. Be sure your marketing and branding efforts are reaching the mobile market.

Be sure your website is created or modified to fit email browsers. If you make it difficult for your target audience to find or contact you, they will click onto another apartment property in 3 seconds.

We just spent tens of thousands of dollars converting our own website, GeekTechBranding.com to be responsive to any browser–so it looks good on any device.  It has been worth every penny so far!

3) Encourage Pre-Payments of Several Months (or a Semester in Advance): We have many apartment complexes that encourage a semester in pre-paid rent by offering gifts such as imprinted Bluetooth speakers or imprinted selfie sticks.   We have found that these pre-paid incentives work best in college markets.  Again, test, test, test to see what works best for you.

4) Reward Realtors and Apartment Locators: People are still using apartment locators and realtors to help them find properties so reach out to these professionals and present yourself to the ones in your area.  Bring high-end imprinted gifts that will be used and appreciated, such as branded power chargers and even imprinted logo messenger bags –which will keep your name in front of these referrers all year long.

5) Improve and Increase Your Social Media Visibility and Presence: People are using Twitter, Instagram, Facebook, Periscope and other forms of social media at increasing rates– so be present where they are looking, when they are looking.

You can easily run target Facebook ads in your target audience and reach your specific demographics.  Same holds true for many of the other social media sites.  The nice thing about social media advertising is that it can only be used when and if you need it — and can be stopped and started any time.

In addition to your social media advertising, be sure your social media presence on Facebook and Twitter (and any other sites) is updated constantly.  Encourage responses and feedback and reply to them immediately.  This shows that your are responsive to your tenants and prospective tenants, as well.

Post updates that are of benefit to your tenants– activities in your community, coupons from nearby retailers and restaurants, ideas, tips and more. Post fun pictures from your property. Have contests. Encourage the sharing of photos on your site.

Following these five steps can help you to quickly increase  your apartment occupancy rate, as well as increase your ROI.

Get started right away and track your results.  Be flexible and be willing to try new ideas out.

Monitor what works best for you – and continue trying new ideas.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Tips to Choosing the Right Employee Recruitment Gifts

How Much Thought Are You Putting into Your Selection of Employee Recruitment Gifts?

choosing the right gifts fro employee recruitmentAustin, Texas: We get dozens of calls each week asking about employee recruitment gifts so I thought it would be a good idea to offer 5 tips on choosing the right gifts for these recruitment campaigns or events.

1) Make it Functional

The best employee recruitment gifts are ones that will be used over and over again. We have seen tremendous usage in padfolio cases, headphones, selfie sticks (yes–these are still hugely popular for millennials) Bluetooth speakers, messenger bags and backpacks— all with the firm’s name emblazoned on them.

You want repetition of your company’s logo to sink in and increase usage of the employee recruitment gift will increase top of mind exposure to your company.

Simple as that.

2) Be Sure it is Branded

Some firms go all out to come up with employee recruitment gifts that are esoteric at best – or that will be used once and then forgotten.

Others give out non-branded (gasp!) gifts, such as iTunes or Starbucks or Amazon gift cards that have zero branding and will be forgotten once the tunes have been downloaded, gifts have been ordered or coffee has been consumed.

Instead, be sure your company logo and brand stays with these potential recruits at all times by branding all your employee recruitment gifts.

The logo can be subtle or large, depending on the type of gift you choose, but is should always be branded.

3) Quality over Quantity

If your employee recruitment gift ever comes down to quality vs. quantity–always choose quality.

A gift of poor quality negatively portrays your company to possible recruits. This is not the area for being tight-fisted.

Your employee recruitment gift should be used by this recruit for months or years, casting a positive light on your organization.

Poor quality can be a deal breaker. Avoid it by always choosing quality over quantity.

4) Choose a Gift That Is Visible

Branding takes time and visibility through multiple exposures.

Your logo should be on products that will be worn (hoodies, caps), used (backpacks, water bottles and headphones) and seen by others.

After all, these potential recruits can be promoting your company’s brand both to their peers while at the same time reinforcing your message to them on a daily basis.

5) Don’t Forget About Your Current Employees

Your goal in employee recruitment is to show your company in the best light and one of your greatest tools is your current employees.

Do not take them lightly.

Current employees should also be receiving your branded and logo merchandise as employee retention is at least as important, if not more important, than employee recruitment.

Plus your current employees can act as brand ambassadors for your company with visible logoed items that they wear and use with pride.

Following these five simple tips for employee recruitment gifts can help position your organization is a very favorable light and help you stay ahead of the recruiting battles.

Happy Recruiting!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Q&A: Do I Need to Give a Promotional Product To Everyone That Comes By Our Booth at a Trade Show?

Should Everyone That Comes By Your Booth at a Convention or Trade Show Get a Promotional Product?

p[romotional-gifts-for-trade-shows

Austin, Texas: I get this question a great deal about trade show marketing: Do I Need to Give a Promotional Product To Everyone That Comes By Our Booth at a Trade Show?

Short Answer: Not necessarily!

Long Answer: See below:

Before you exhibit at a trade show, you first need to think about your target audience.

Then, decide on your objective when meeting this type of client or buyer.

After qualifying someone that walks into your booth, decide if they are a potential hot lead, warm lead, cold lead or not at all your type of prospect.

Remember, not all trade show attendees are equal in terms of purchasing potential so why treat them all the same.

If you have a dump bin in front of your booth with low cost promotional items, you will be attracting everyone and anyone–most of whom will most likely be cold or non-leads.

What a waste of time and money!

I suggest having three types of promotional products or swag in your booth- but not necessarily on display.

1) Top Tier Gifts: Reserve these for existing clients, hot leads and invited guests.  It is always wise to do a pre-show mailing to select clients.  These top tier gifts can easily be $25-$50 or more– as you are trying to make a lasting impression and/or thank these people for past business or stopping by.  Some of the most popular Top Tier gifts have been high end imprinted power chargers, promotional selfie sticks, Bluetooth speakers, headphones, debossed padfolios and imprinted computer backpacks.

This is not the area to cut your budget on.

2) Mid-Level Gifts: These are for warm prospects that have shown a certain level of interest and have possibly scheduled a follow up call or visit in the coming weeks.

For these clients, depending on the profit margin of your product or service, we have seen such promotional products as  imprinted phone chargers, logo stainless steel water bottles, and journal books.

These promotional products should be of substantial quality ad they will be used and displayed by these prospects while you are trying to follow up.

3) Lower Level Gifts: For this category, there is the most debate as to what constitutes a recipient of this promotional gift group category.

If you have a dump bin, you pretty much have to give something to everyone–so make it nice but inexpensive–like a promotional stylus pen or microfiber cloth with your logo.

My suggestion is to try to keep these Tier 3 promotional gifts behind a pedestal or counter to make it less obvious and to not create a circus atmosphere.

If someone asks for a Tier 3 gift for themselves (and of course, for their mother), you will most likely want to make them happy by handing them the promotional gifts as you gently escort them out of your booth.

We have found that non-prospects seem to take up the most time from newbie salespeople, as they often act interested just to get your swag freebie. For them a firm handshake, a smile, and a “thank you for stopping by” as you hand them your promotional gift and lead them out of your trade show booth works wonders.

Don’t let your booth fill up with non-buyers and freebie-hounds.  Get them outside of your booth with the greatest of ease with Tier 3 promotional gifts, and keep your booth filled with actual prospects and buyers.

I suggest in terms of dollar spend, you budget 30% for Top Tier Gifts, 50% of your budget for mid-level gifts and 20% of your budget for Tier 3 gifts.  Your quantities will be much lower for Top Tier gifts and the promotional gifts should be much nicer. For Tier 3, don’t sacrifice on quality but definitely limit your budget to about $1 or so–max.

By  narrowly defining your target audience at your trade show or convention, you can quickly categorize the type of attendee that walks into your booth.

Make it memorable.

Make the gift useful so it will be used over and over again.

Keep it small and not too heavy.

Have fun.

Happy promoting!

Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Tips on How to Choose the Best Promotional Product for Your Next Trade Show

Which is the Right Promotional Product for Your Upcoming Trade Show or Convention?

choosing the best trade show promotional gifts

Austin, Texas: One of the most frequently asked questions we get is: ” Which Promotional Product Should I pick for My Upcoming Trade Show?”

Unfortunately, there is not one perfect promotional product for every trade show.  If there was, we would just offer that item and life would be simple.

However, here are 5 questions you should ask yourself before selecting your promotional products for your upcoming trade show or conference:

1) Who is Your Target Audience?

The key to choosing the right promotional product for your event is to visualize the end user that you are trying to attract into your booth and what might make them tick.

Remember to think about the ideal person you want to stop by your booth.  If the answer is everyone, then spend more time to really re-think it.

Not everyone who attends a trade show is the right prospect for you.

Once you narrow down your core target audience, then think about the potential lifetime value from that potential customer.

If you think a $2 imprinted pen is the right gift for a buyer with $100,000 in lifetime value, then you should probably reconsider.

You are not trying to buy their business with your choice of promotional gift, but you are trying to me memorable and impactful.

2) Where is the Prospect in the Buying Cycle?

I have many clients that choose the promotional gift based on where they are in the buying cycle.   Since not every prospect is created equally, why should their promotional gift be the same?

Some prospects may be only in the information gathering phase. Others may be much closer to purchasing.

It is wise to have different tiers or levels of promotional product gifts to reward–depending on where they are in the buying cycle.

3) How Will You  Be Presenting Your Promotional Product Gift?

Noticed that I said “presenting” rather than “leaving in a pile on your table” or “handing out indiscriminately”.

A promotional product in an attractive gift box, when presented to the recipient has a lot higher perceived value than a more expensive gift tossed or handed out like candy.

Think about your presentation.

4) What is the Optimal Size And Weight of your Promotional Product?

I have seen people place $25 laser pointer pens inside recipients’ giant stuffed tote bags  — so that  it falls to the bottom–maybe never to be seen again.

On the other hand, I have seen companies give away heavy glass jars of salsa, large wooden yardsticks and other items that nobody will want to carry around all day or that will never be taken back onto the plane with them.

Size and weight really do matter when choosing your promotional products for trade shows.

5) What does the prospect have to do in order to get the promotional product?

Trade shows are the perfect vehicle for surveys, questionnaires or short meetings.  If you are asking the prospect to spend time answering questions, then the reward must be significantly higher than if you were to reward anyone that stops by to say hello.

You can even put up a full color graphic that says : FREE BLUETOOTH SPEAKER FOR ANSWERING OUR SHORT SURVEY to get more people to answer your questions.

But only reward those that you quickly pre-qualify and that answer your survey or interview questions.

And have a smaller consolation prize for those that do not qualify.

These 5 quick questions can help you to narrow down the best promotional gift for your needs.

Then talk to a promotional products specialist that understands trade show marketing to come up with the optimal gift for your trade show that can yield the highest return on investment.

 Because, at the end of the day, all marketing should have an ROI to it.
Happy Promoting!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.