Are You Getting the Biggest Bang for Your Buck From Your Promotional Power Chargers?
Austin, Texas: Promotional power chargers (or power sticks; power banks; external battery chargers) have been one of the most popular items for trade shows and conferences over the past 18 months or so.
Why are they so popular? IPads and iPhones are constantly running out of battery power as people are on their devices more than ever before.
So how can you maximize the effectiveness of your free promotional power charger at these trade shows and avents?
I suggest a mutl-pronged approach.
First, promote “Free Power Chargers “and a “Free Charging Station” at your booth.
It works! It increases traffic exponentially and gives you time to talk to, and to qualify, your booth traffic.
Be sure to have a lot of outlets and sufficient amperage at your booth to have dozens of people at your booth at any one time.
Let people charge their own devices and pre-charge the promotional power chargers that you are handing out. Bottom line–when people need battery power, they need it NOW!
Have promotional power chargers in two or three price points -depending on the quality of the lead.
Basic 2200 mAh promotional power chargers for most any smartphone is more than sufficient for the bulk of your trade show attendees.
Then have 5000+ mAh promotional power chargers for your top clients and prospects. These will power most iPads and tablets–as well as a smartphone–giving your recipients plenty of power.
Clients and prospects will have your branded logo on their promotional power chargers for many months or years–and you will be the hero of the trade show.
Plan ahead and your promotional power chargers will maximize your marketing and advertising ROI–and help make your trade show a huge success.
Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog
GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves, branded iPhone cases, imprinted USB car chargers, promotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.