Here’s a Look At the MTV Swag Bags

Celebrities Love Swag..as Much As Anyone

swag bag ideasAustin, Texas: People are always asking me about the value of swag – or promotional gifts.

Nothing highlights how effective they are as when all the major award shows–including the Grammy’s, the Oscars, MTV, etc. each give out fantastic swag bags to presenters to inspire them to stand up in front of their peers and millions of television viewers around the world.

This year’s swag bag has dozens of awesome gifts, including NVIDIA gaming consoles, Holstad and Ronaldo Jewelry, Brahmin handbags and a luxurious stay at the Yasica Mountain EcoCenter in the Dominican Republic. , as well as others which you can see at this swag bag link.

They give these swag bags out because they are an effective motivating tool.

What are you giving to inspire your best clients, prospects and employees?

The right promotional swag can motivate your employees and clients to greater sales, bigger accomplishments and  more fulfilling dreams.

What’s in Your Swag Bag?

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Robert Piller is President of GeekTechBranding.com, the leader in tech-related promotional products for trade show gifts, referral gifts, employee gifts, gift with purchase, premiums and other uses.

Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted power chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Enthusiasm is Contagious – and Improves the Customer Experience

Are You Training Your Employees to be More Enthusiastic?

increase sales by teaching enthusiasm

Austin, Texas: I went out to a restaurant the other night with a few friends — and we had a waiter that stood out–mostly for her enthusiasm.

We asked for her menu suggestions, and she recited her three favorites–giving a reason why each was so delicious.

It was not only the waitress that impressed us throughout our meal– with her lines like: “Don’t you just love it!?”, “Isn’t it tasty”, and phrases like this peppered all night.

The hostess who sat us told us how much we are going to like the table she had selected for us.

The wine steward told us how much we were going to love our wine selections too.

And you know what?

We loved our meal.

We loved our wine.

We loved our experience.

I think we were pre-sold on enjoying it because of the subtle touch-points from each of the employees.

Even if the experience would have been just average–we would have perceived it to be well above average.

Positive reinforcement and enthusiasm are strong motivators.

How are you training your staff to interact with customers?

Try positive affirmations — delivered in an enthusiastic manner.

Enthusiasm rubs off to customers.

Hire enthusiastic people.

Train them.

Reinforce that positive behavior.

Watch sales and referrals soar.

It is the simplest way to gain sales with minimal cost.

Here’s to an enthusiastic experience.

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

SXSW Swag Bags: It’s Your Response Rate and Post-Event Engagement That Really Matters

SXSW Swag: How Effectively Is Your Promotion and Branding in Tune With Your Marketing Objective?

sxsw swag bags

Photo of SXSW swag from a photo in the Austin Post in 2013

Austin, Texas: South by Southwest (SXSW) is all-consuming again in Austin right now – and we are proud to have worked with many companies this past few months in helping to find the right promotional swag for their events.

Whether it is for a conference, trade show, guerrilla marketing, etc. – each company has (or should have) a specific plan for why they are choosing to come to SXSW to do their marketing outreach.

Swag and swag bags are all the rage. People love promotional marketing items as a way to identify with a brand or to remember the event.

But when choosing the event–is your promotional item going to be “trinkets and trash” that will line the streets waiting for the garbage trucks to pick them up next week– or will they become keepsakes that help further a brand and encourages engagement?

To get optimal results, please ask yourself these questions the next time you are planning to give away swag or promotional items at an event.

 

  • How are your Measuring Your ROI?
  • What is your call-to-action?
  • Where is your call-to-action?
  • Is your promotional item aligned with your marketing message?
  • Does your promotional item help people to remember your booth?
  • How are you measuring post-show engagement or response?
  • Do you have a Unique ID number on each item that allows the recipient to log-in to your website for a special promotional rate, free offer, white pater, etc?  (With variable rate data, this is a must for measuring ROI).

 

Next time you have an event or trade show, remember what your main goal is — and then work backwards to help achieve it.

Finding any last-minute swag may not be the best use of your marketing dollars.

Finding the right swag can and will make all the difference.

Enjoy SXSW and all our great city of Austin brings to the table.

See you again next year.

 

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Check Out the Academy Awards Swag Bag: Who Says Money Speaks Louder Than Swag?

Promotional Swag Leads the Way to Help Comfort the Oscar Losers!

Austin, Texas: The 2014 Academy Award swag bag contents have just been released – and it seems like the price for an Oscar loser’s swag bag is valued at $55,000.

value of promotional swag

According to branding agency Distinctive Assets, the swag bag for this year’s non-winners ( I hate the term losers) includes:

  • Chocolatines Savory Wine Flight Pairing. Value: $80.
  • Halo Natural Pet Food certificate for 10,000 meal donations to the rescue or shelter of the recipient’s choice. Value: $6,142.89.
  • Max Martin shoes. Value: $750.
  • Slow Watches. Value: $290.
  • Dosha Pops herbal tea-based lollipops. Value: $35.
  • Blossom Blends tea. Value: $49.95.
  • Hydroxycut gummies, protein bars and protein shakes. Value: $38.96.
  • Narrative Clip automatic camera and app. Value: $279.
  • Polar Loop activity tracker. Value: $109.95.
  • Steamist Total Sense Home Spa System. Value: $2,560.
  • M3K Beauty products. Value: $100.
  • Rouge Maple organic maple syrup. Value: $250.
  • House call from celebrity acupuncturist/nutritionist Heath Lounsbury. Value: $500.
  • Slimware dinnerware. Value: $59.
  • Huntley Drive Fitness package of 10 personal training sessions. Value: $850.
  • Le Petit Cirque, North America’s only all-kid pro Cirque troupe. Value: $575.
  • Jan Lewis Designs bangle bracelets. Value: $400.
  • Koloa Landing Resort five-night Hawaii stay. Value: $2,000.
  • “Loaded: The Story of a Ghost” graphic novel. Value: $49.95.
  • Aviv 613 Vodka. Value: $30.
  • Imanta resort stay in Ocean Casa. Value: $3,300.
  • Makeup Studio products by Diane Capt. Value: $105.
  • Simon’s Happy Pet Shampoo. Value: $15.
  • Bee Free Honee. Value: $39.
  • Betty Jane Homemade Candies. Value: $69.75.
  • Cannonball Wine. Value: $75.
  • The Green Garmento garment bags. Value: $23.
  • Jitseu leather handbags. Value: $279.
  • Cherryt Knit & Co. winter accessories. Value: $158.
  • Vetvik luxury leather case. Value: $230.
  • Mane ‘N Tail hair-care products. Value: $95.35.
  • Mace Brand pepper spray. Value: $120.
  • Rocky Mountaineer train travel package through Western Canada. Value: $4,078.
  • Acure skincare products. Value: $300.
  • Epic Pet Heath electrolyte therapy. Value: $1,571.98.
  • Adept Armor fabric waterproofing solution. Value: $26.99.
  • Wrap Wrap luxury fabric wrap. Value: $15.
  • Walk Japan tour package. Value: $15,000.
  • “Best of Las Vegas” travel package. Value: $9,000.

This seems even more impressive than the Grammy’s swag bag that we had discussed last month.

So, next time some bright-eyed young marketing assistant tells you that money motivates better than promotional swag– tell him/her that they are clearly mistaken.

Promotional swag creates lasting value that will be re-used over and over again – and creates memories.

Cash is spent on necessities–and will be forgotten about too quickly.

Promotional swag has branding value and a higher perceived value than the money spent on it.

What’s in your swag bag?

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

When is a Power Stick Not Just Another Power Stick?

How Can You Turn Your Promotional Power Sticks Into The Star Attraction of Any Event?

imprinted battery chargers

Austin, Texas: Promotional power sticks have been all the rage the past 6-9 months.

They were easily one of our most popular promotional items this past Christmas season – and power stick sales of 2014 have not lost any steam.

These handy battery chargers, slight larger than a pack of gum, can easily charge (and recharge) smart phones and iPads–making it a necessity among busy travelers everywhere who run out of battery on the road.

Promotional power sticks will feature a logo in full color or laser etched in most instances.

But what can really make a power stick stand out is the packaging.

imprinted-power-chargers

Like most promotional gifts, the presentation sets the mood and can enhance the perceived value of any item.

If there is sufficient time (3-4 weeks–which can seem like a lifetime on some last minute events) a full color custom gift box can be created to highlight the gift–making the power sticks both functional and aesthetically appealing.

Think out of the box (or in this case think OF the box).

It can be the difference between a nice gift and an awesome gift. And an awesome gifts can greatly improve the social media value.

If you have time, we can create a keepsake power stick for you.

If not, well, we also have next day delivery on a wide range of power sticks.

Either way, you can look like the hero and keep your message in front of your clients and prospects for years – while they are charging their portable devices.

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Ideas for Marketing to Teens

Marketing 101: Best Ways to Reach the Teen Target Market

ideas to marketi to teenagers

Austin, Texas:  Can you remember what used to turn you on as a teenager (I’m talking PG here!!!)?

1) Music

2) The opposite sex

3) Sleeping ( a lot of sleeping)

4) Hanging out with friends

5) Playing Games (sports/videogames/fitness/exercise, etc.)

5) Parties

6) Food (and beverages, of course)

7) More music

Today, it is no different.  Music makes up much of a teenagers life.

Whether they get their source from YouTube, music downloads and file sharing, concerts, etc. – kids of all ages are into their music.

Knowing this, some of the best premiums or incentives to entice teenagers youcan offer will be the gift of music.

Whether you are a retailer trying to offer a gift with purchase or a college or university looking to encourage a high school student to complete a college application..music promotions will catch their attention.

Some of the most popular branded music promotions we have been doing that have been targeted for teens include:

1) Music Download Cards: These branded cards can be for 1 up to 500 songs – that work on all devices–for iPods, cell phones or any other music players.  You can even get a custom branded home page that requires the recipients to enter some personal information before they can download their songs–from a music library over 500,000 songs deep. Data capture works great for music download promotions.

2) Promotional Ear BudsYou can give away decent imprinted earbuds for under $3 each – and you will keep your message in front of your target audience for a long time.

3) Promotional Speakers: For under $15 you can offer a wired promotional speaker with your logo on them.  For about $30, you can offer a quality Bluetooth promotional speaker.Think of using these higher priced promotional speakers as a gift with purchase, for signing up for a subscription service, gift for attending a camp, or as a  referral gift.

Remember, if you want to reach the teen market, think music.

Although musical tastes sure have varied over the decades, the love for music sure hasn’t died.

Happy Promoting!
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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Everyone Loves a Swag Bag–Just Ask the Grammys

Rich or Poor–We all Love Swag!

promotional-swag

Austin, Texas:  If you want to know what Grammy presenters will begetting this weeknd in their swag bag–EOnline.com has the scoop.

According to the gospel of Eonline.com, the swag for the 2014 Grammy Awards includes:

“From a Gibson guitar of their choice to an iHome Bluetooth portable FM stereo, a pair of chic Solstice sunglasses or a candy pendant necklace by SIS by Simone I. Smith, Max Martin shoes and Fabi Fabi accessories, there’s an endless amount of cool finds that will surely generate some buzz from the stars.

What else is in the loot?

A Wowwee interactive robot with Bluetooth technology, a ‘Best of Las Vegas’ prize package, Hydroxycut, a year’s supply of 5 Gum, a Gramovox phone, a Kohler Moxie showerhead with wireless speakers, Go Lo food items and so much more—just to name a few.”

Next time you need to justify whether or not your swag (or promotional trade show gifts) have value or not — remember, no matter what the income level of the recipient, everyone loves and is motivated by quality, useful promotional items.

The key to choosing your promotional swag is Quality.

If you are giving away tschotchkes–forget about it.  There is minimal keepsake value to those.

Gifts that will be used over and over again–that is your ticket to brand building.

Happy promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

Are You Offering Customers Too Many New Choices They Do Not Want or Understand?

How Can Marketers Fill a Need When They Are Focusing on The Wrong Features?

marketing product benefits

Austin, Texas: At the Consumer Electronics Show a few weeks back, we were all inundated with pitches for the latest – and greatest – in televisions.

105 inch 4K TVs.

3D TV.

Curved TV screens.

Bendable TV.

All these options are nice.  But what are customers asking for?

After going to this show,, I went and bought a 70-inch LED television for my living room– just in time for Super Bowl.

I did not go for the other features — as they just did not make sense to me.

All the salespeople said were “It gives a better picture.”

Well, I looked at over 100 television screens at CES and the clarity on all the screens were all pretty crisp.

I did not understand the value that an additional $2500 difference in price for a curved screen would have given me.

Is your company making the same mistake?

Are you assuming that adding more bells and whistles will immediately add to sales — and that your customers are wanting and waiting those added features?

Are you making these benefits crystal clear to your clients?

Are you showing them a cost-benefit in making the upgrade?

Your customers are busy and bottom-line driven.

Do not assume that they will read you 8-page handout espousing how wonderful your product is.

Demonstrate the added value clearly– or they will wait. And wait. And wait.

Curved TV in my house? Maybe–in a few years when the prices drop substantially and more people are saying how wonderful it is.

The added value just was not made clear to me.

Don’t make that same mistake.

Be clear about the added benefits — and demonstrate them in a way that your clients can appreciate them. And understand them. And want them.

Happy Marketing!

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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.