20 Ideas To Help You Get the Greatest Return on Your Trade Show Marketing Budget
Austin, TX: Trade Shows–Gotta Love ‘Em… so they say. Right?!?!
Not only have I exhibited at well over 180 different trade shows in the past 30 years .. but I have helped thousands of companies with their own trade show promotions, in that same time period, so I have learned a lot of tips and tricks along the way.
I had done a Slideshare presentation on Pre-Trade Show Marketing Ideas a few months back – and now I wanted to create a Slideshare specifically on choosing the right promotional products for your trade show – and how to distribute them.
Here is a link to : 20 Proven Trade Show Promotional Product Ideas. I hope you enjoy it.
If there is one take-away from these trade show ideas that is most important, I think it is the fact that not all show attendees carry the same weight or value to your company.
Reward those that can deliver on future value or sale.
Reward those that have worked with you in the past
Reward those than can help you get more businesses.
And try to quickly qualify the browsers from the potential customers.
Do this quickly and effortlessly to get the highest ROI.
Do this poorly and you will waste a fantastic opportunity to market to those that can offer you the greatest potential value.
Trade shows still carry a tremendous value –even in this social-media, interconnected and busy business climate.
Marketing correctly to this target audience can help separate your organization form the hundreds of others on the trade show floor.
I hope you enjoy these trade show ideas. Please let me know your feedback and comments.
Robert Piller is President of GeekTechBranding.com, the leader in tech-related promotional products for trade show gifts, referral gifts, employee gifts, gift with purchase, premiums and other uses.
Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.
He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog
GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted power chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.