5 Tips for Increasing Occupancy Rates at Your Apartment Complex

5 Simple Ideas to Increase Your Occupancy Rates and Increase Net Operating Income at Your Apartment Complex

ideas to increase occupancy rates

Austin, Texas:  We sell a ton of imprinted gifts to apartment complexes so we wanted to lend our expertise in discussing 5 proven strategies to increase apartment occupancy rates.

These steps can all be used in conjunction with one another to help market your apartment complex and to be seen in a more favorable light.

5 Proven Strategies to Increase Apartment Occupancy Rates:

1) Create a Referral Program: Your current tenants are the easiest way to reach new ones. Favorable word of mouth is more believable than any other form of marketing, so why not offer your tenants an incentive to refer one of their friends?

Referral incentives can ranger from monetary rewards to a nice branded gift or even a local restaurant  gift card.

Test a variety of options and see which works best for your market.

2) Increase Your Mobile Presence: More people are searching on their mobile devices than ever before and that percentage is growing exponentially each year. Be sure your marketing and branding efforts are reaching the mobile market.

Be sure your website is created or modified to fit email browsers. If you make it difficult for your target audience to find or contact you, they will click onto another apartment property in 3 seconds.

We just spent tens of thousands of dollars converting our own website, GeekTechBranding.com to be responsive to any browser–so it looks good on any device.  It has been worth every penny so far!

3) Encourage Pre-Payments of Several Months (or a Semester in Advance): We have many apartment complexes that encourage a semester in pre-paid rent by offering gifts such as imprinted Bluetooth speakers or imprinted selfie sticks.   We have found that these pre-paid incentives work best in college markets.  Again, test, test, test to see what works best for you.

4) Reward Realtors and Apartment Locators: People are still using apartment locators and realtors to help them find properties so reach out to these professionals and present yourself to the ones in your area.  Bring high-end imprinted gifts that will be used and appreciated, such as branded power chargers and even imprinted logo messenger bags –which will keep your name in front of these referrers all year long.

5) Improve and Increase Your Social Media Visibility and Presence: People are using Twitter, Instagram, Facebook, Periscope and other forms of social media at increasing rates– so be present where they are looking, when they are looking.

You can easily run target Facebook ads in your target audience and reach your specific demographics.  Same holds true for many of the other social media sites.  The nice thing about social media advertising is that it can only be used when and if you need it — and can be stopped and started any time.

In addition to your social media advertising, be sure your social media presence on Facebook and Twitter (and any other sites) is updated constantly.  Encourage responses and feedback and reply to them immediately.  This shows that your are responsive to your tenants and prospective tenants, as well.

Post updates that are of benefit to your tenants– activities in your community, coupons from nearby retailers and restaurants, ideas, tips and more. Post fun pictures from your property. Have contests. Encourage the sharing of photos on your site.

Following these five steps can help you to quickly increase  your apartment occupancy rate, as well as increase your ROI.

Get started right away and track your results.  Be flexible and be willing to try new ideas out.

Monitor what works best for you – and continue trying new ideas.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Tips to Choosing the Right Employee Recruitment Gifts

How Much Thought Are You Putting into Your Selection of Employee Recruitment Gifts?

choosing the right gifts fro employee recruitmentAustin, Texas: We get dozens of calls each week asking about employee recruitment gifts so I thought it would be a good idea to offer 5 tips on choosing the right gifts for these recruitment campaigns or events.

1) Make it Functional

The best employee recruitment gifts are ones that will be used over and over again. We have seen tremendous usage in padfolio cases, headphones, selfie sticks (yes–these are still hugely popular for millennials) Bluetooth speakers, messenger bags and backpacks— all with the firm’s name emblazoned on them.

You want repetition of your company’s logo to sink in and increase usage of the employee recruitment gift will increase top of mind exposure to your company.

Simple as that.

2) Be Sure it is Branded

Some firms go all out to come up with employee recruitment gifts that are esoteric at best – or that will be used once and then forgotten.

Others give out non-branded (gasp!) gifts, such as iTunes or Starbucks or Amazon gift cards that have zero branding and will be forgotten once the tunes have been downloaded, gifts have been ordered or coffee has been consumed.

Instead, be sure your company logo and brand stays with these potential recruits at all times by branding all your employee recruitment gifts.

The logo can be subtle or large, depending on the type of gift you choose, but is should always be branded.

3) Quality over Quantity

If your employee recruitment gift ever comes down to quality vs. quantity–always choose quality.

A gift of poor quality negatively portrays your company to possible recruits. This is not the area for being tight-fisted.

Your employee recruitment gift should be used by this recruit for months or years, casting a positive light on your organization.

Poor quality can be a deal breaker. Avoid it by always choosing quality over quantity.

4) Choose a Gift That Is Visible

Branding takes time and visibility through multiple exposures.

Your logo should be on products that will be worn (hoodies, caps), used (backpacks, water bottles and headphones) and seen by others.

After all, these potential recruits can be promoting your company’s brand both to their peers while at the same time reinforcing your message to them on a daily basis.

5) Don’t Forget About Your Current Employees

Your goal in employee recruitment is to show your company in the best light and one of your greatest tools is your current employees.

Do not take them lightly.

Current employees should also be receiving your branded and logo merchandise as employee retention is at least as important, if not more important, than employee recruitment.

Plus your current employees can act as brand ambassadors for your company with visible logoed items that they wear and use with pride.

Following these five simple tips for employee recruitment gifts can help position your organization is a very favorable light and help you stay ahead of the recruiting battles.

Happy Recruiting!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Q&A: Do I Need to Give a Promotional Product To Everyone That Comes By Our Booth at a Trade Show?

Should Everyone That Comes By Your Booth at a Convention or Trade Show Get a Promotional Product?

p[romotional-gifts-for-trade-shows

Austin, Texas: I get this question a great deal about trade show marketing: Do I Need to Give a Promotional Product To Everyone That Comes By Our Booth at a Trade Show?

Short Answer: Not necessarily!

Long Answer: See below:

Before you exhibit at a trade show, you first need to think about your target audience.

Then, decide on your objective when meeting this type of client or buyer.

After qualifying someone that walks into your booth, decide if they are a potential hot lead, warm lead, cold lead or not at all your type of prospect.

Remember, not all trade show attendees are equal in terms of purchasing potential so why treat them all the same.

If you have a dump bin in front of your booth with low cost promotional items, you will be attracting everyone and anyone–most of whom will most likely be cold or non-leads.

What a waste of time and money!

I suggest having three types of promotional products or swag in your booth- but not necessarily on display.

1) Top Tier Gifts: Reserve these for existing clients, hot leads and invited guests.  It is always wise to do a pre-show mailing to select clients.  These top tier gifts can easily be $25-$50 or more– as you are trying to make a lasting impression and/or thank these people for past business or stopping by.  Some of the most popular Top Tier gifts have been high end imprinted power chargers, promotional selfie sticks, Bluetooth speakers, headphones, debossed padfolios and imprinted computer backpacks.

This is not the area to cut your budget on.

2) Mid-Level Gifts: These are for warm prospects that have shown a certain level of interest and have possibly scheduled a follow up call or visit in the coming weeks.

For these clients, depending on the profit margin of your product or service, we have seen such promotional products as  imprinted phone chargers, logo stainless steel water bottles, and journal books.

These promotional products should be of substantial quality ad they will be used and displayed by these prospects while you are trying to follow up.

3) Lower Level Gifts: For this category, there is the most debate as to what constitutes a recipient of this promotional gift group category.

If you have a dump bin, you pretty much have to give something to everyone–so make it nice but inexpensive–like a promotional stylus pen or microfiber cloth with your logo.

My suggestion is to try to keep these Tier 3 promotional gifts behind a pedestal or counter to make it less obvious and to not create a circus atmosphere.

If someone asks for a Tier 3 gift for themselves (and of course, for their mother), you will most likely want to make them happy by handing them the promotional gifts as you gently escort them out of your booth.

We have found that non-prospects seem to take up the most time from newbie salespeople, as they often act interested just to get your swag freebie. For them a firm handshake, a smile, and a “thank you for stopping by” as you hand them your promotional gift and lead them out of your trade show booth works wonders.

Don’t let your booth fill up with non-buyers and freebie-hounds.  Get them outside of your booth with the greatest of ease with Tier 3 promotional gifts, and keep your booth filled with actual prospects and buyers.

I suggest in terms of dollar spend, you budget 30% for Top Tier Gifts, 50% of your budget for mid-level gifts and 20% of your budget for Tier 3 gifts.  Your quantities will be much lower for Top Tier gifts and the promotional gifts should be much nicer. For Tier 3, don’t sacrifice on quality but definitely limit your budget to about $1 or so–max.

By  narrowly defining your target audience at your trade show or convention, you can quickly categorize the type of attendee that walks into your booth.

Make it memorable.

Make the gift useful so it will be used over and over again.

Keep it small and not too heavy.

Have fun.

Happy promoting!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Tips on How to Choose the Best Promotional Product for Your Next Trade Show

Which is the Right Promotional Product for Your Upcoming Trade Show or Convention?

choosing the best trade show promotional gifts

Austin, Texas: One of the most frequently asked questions we get is: ” Which Promotional Product Should I pick for My Upcoming Trade Show?”

Unfortunately, there is not one perfect promotional product for every trade show.  If there was, we would just offer that item and life would be simple.

However, here are 5 questions you should ask yourself before selecting your promotional products for your upcoming trade show or conference:

1) Who is Your Target Audience?

The key to choosing the right promotional product for your event is to visualize the end user that you are trying to attract into your booth and what might make them tick.

Remember to think about the ideal person you want to stop by your booth.  If the answer is everyone, then spend more time to really re-think it.

Not everyone who attends a trade show is the right prospect for you.

Once you narrow down your core target audience, then think about the potential lifetime value from that potential customer.

If you think a $2 imprinted pen is the right gift for a buyer with $100,000 in lifetime value, then you should probably reconsider.

You are not trying to buy their business with your choice of promotional gift, but you are trying to me memorable and impactful.

2) Where is the Prospect in the Buying Cycle?

I have many clients that choose the promotional gift based on where they are in the buying cycle.   Since not every prospect is created equally, why should their promotional gift be the same?

Some prospects may be only in the information gathering phase. Others may be much closer to purchasing.

It is wise to have different tiers or levels of promotional product gifts to reward–depending on where they are in the buying cycle.

3) How Will You  Be Presenting Your Promotional Product Gift?

Noticed that I said “presenting” rather than “leaving in a pile on your table” or “handing out indiscriminately”.

A promotional product in an attractive gift box, when presented to the recipient has a lot higher perceived value than a more expensive gift tossed or handed out like candy.

Think about your presentation.

4) What is the Optimal Size And Weight of your Promotional Product?

I have seen people place $25 laser pointer pens inside recipients’ giant stuffed tote bags  — so that  it falls to the bottom–maybe never to be seen again.

On the other hand, I have seen companies give away heavy glass jars of salsa, large wooden yardsticks and other items that nobody will want to carry around all day or that will never be taken back onto the plane with them.

Size and weight really do matter when choosing your promotional products for trade shows.

5) What does the prospect have to do in order to get the promotional product?

Trade shows are the perfect vehicle for surveys, questionnaires or short meetings.  If you are asking the prospect to spend time answering questions, then the reward must be significantly higher than if you were to reward anyone that stops by to say hello.

You can even put up a full color graphic that says : FREE BLUETOOTH SPEAKER FOR ANSWERING OUR SHORT SURVEY to get more people to answer your questions.

But only reward those that you quickly pre-qualify and that answer your survey or interview questions.

And have a smaller consolation prize for those that do not qualify.

These 5 quick questions can help you to narrow down the best promotional gift for your needs.

Then talk to a promotional products specialist that understands trade show marketing to come up with the optimal gift for your trade show that can yield the highest return on investment.

 Because, at the end of the day, all marketing should have an ROI to it.
Happy Promoting!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Choose the Best Way to Communicate With Clients and Prospects

Are You Trying to Communicate With Your Customers on Your Terms – or on Their Terms?

best ways to reach clients

Austin, TX: I got a call this morning from a client and they asked me which is the best way to send me an order.  My reply was ” whatever way they prefer–online shopping cart, fax, email or by phone.”

He was surprised that he was in control of the process – and it got me thinking– why would a company not put their clients in control?

I like to ask my clients how they like to be communicated with.

Some prefer email.  Others still like  phone call every once in a while. Others strictly want to communicate by social media–Facebook or Twitter. Others prefer text messages.

The important thing is that I try to communicate with my clients the way they like to be communicated with.

I have factory rep that tries to call me every Friday afternoon between 2:00- 2:30 — even though I have told her on many occasions that the best way to reach me is by email.  So I let it go to voicemail. When she send me an email, then I reply promptly.

Take some time and ask your clients what is the best way to reach them… and do it that way.

If you are in the business to serve others (and aren’t we all?) then serve your clients the way they prefer to be served.

It is part of meeting or exceeding expectations.

Make it easy for client’s to reach out to you the same way.

If they like Twitter, then spend an hour learning how to use your Twitter account. I had eight different Twitter Direct Messages last week from clients — so I am going to keep my Twitter account on all day from now on.

You will find that by being available on the platform (s) of their their choice, you will stand head and shoulders above the competition.

So, how do your Top 25 clients like to be communicated with?  if you don’t know, now is a good time to find out.

Happy Promoting!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Thank You to Our Valued Customers for 59 Years of Continued Support

59With another business anniversary fast approaching,  we are so grateful to the clients and friendships we have made since 1956.

As a third generation business, your continued support means the world to us.

THANK YOU FOR TRUSTING IN US! We hope to be here and staying relevant for at least another 59+ years.

Below is a partial list of some of our valuable clients:About Geek tech Branding
Thank You for the first 59 Years!

Monthly Newsletter

Are You Too Busy Doing Grunt Work To Actually Plan Your Business?

Does Your To Do List Get In the Way of Your Success?

Austin, Texas: Do you ever wonder that you are spending too much time on the every day minutiae to see the big picture for your business?

After all, how can you grow your business if you are just putting out fires and crossing off things on your to-do list?

I got a call the other day for a time-saving piece of software and I automatically told the salesperson that i wasn’t interested and politely disengaged without giving it much thought.

My mistake? Very possible.

It reminded me of this simple cartoon.

are we too busy to concentrate on our professional sales growth?

 

 

 

 

 

 

We may be missing opportunities to scale our business to greater heights, or enter new markets – if we can just get out of our own way.

Are we too busy to recognize opportunity or pursue new projects because we keep doing things the same way–week after week- month after month–year after year?

I am challenging myself for the next 30 days to answer every sales call, to see if there is something I may actually need to grow our business or to save time and money.

I will also try to look at every ad in the business publications and websites that I subscribe to in these next 30 days to see what i may be missing out on.

I challenge you to do the same.

After all, would you have been that caveman in the cartoon that missed out on the wheel because you were “happy enough” or “too busy” with the status quo?

I shudder to think that caveman might have been me.

It won’t be any longer!

Here’s to your continued personal and professional growth!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Your Marketing Message is the Sum of All Your Communications — Good and Bad

Can You Be in Full Control of Your Marketing Message At All Times?

Controlling Your Marketing Message

Austin, TX: All of us in marketing like to think that we control the marketing message: what is seen, read, thought and heard about our companies.

Unfortunately, life is not that simple.

it is often the weakest link that tends to harm the clear message and brand reputation you have built up.

This can be in the form of an angry or disgruntled employee arguing with a client about an order or project that is not going according to plans.

It can be in the form on poorly trained or inattentive booth personnel ignoring or acting condescending to clients or potential customers.

It can be in an off-colored Facebook or Twitter post–which we read about too often lately.

It can be in the form of cheap or poor quality promotional swag that you give to customers – only to find it falls apart or doesn’t last very long.

You can only control your full marketing message up to a point.

Your job is to pay attention to ALL areas of customer contact — from your technical support team to your social media team – and begin to educate and instill the importance of a cohesive message.

Take time to walk the trade show floor or visit your customer support center and see and hear what is taking place.

Pay closer attention to how your marketing message and brand image is being represented.

Then make some changes.

Educate. Train. Reinforce. Then Repeat.

If your marketing team is creating leading edge customer experiences but the rest of your team is not on the same page, then you need to stop what you are doing – and remind everyone of the importance of a unified marketing message.

Your marketing message is in the way your employees speak.

It’s in the way they talk.

It’s in the way they dress.

it is in the way they represent your brand and company in their waking hours.

Do not take your marketing message for granted – or the weakest link will drag it down.

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Increase the Reach of Your Marketing Message

Are You Communicating Your Marketing Message Through Memorable Images or Text?

creating your marketing  message

Austin, TX: Is your marketing message missing its mark?

Are you providing tons of charts and graphs, biographies of your key members footnotes, and boring text to back of your marketing features or benefits–without first hitting home with your message in a clear and concise way?

Are you assuming that people will be fascinated by your deep research on a topic- without first reeling them in with a provoking statement or question?

If so– it is time to STOP communicating through boring facts and START communicating with stories.

I saw this image on my Facebook page the other day and it clearly hits home with a message that 1000 more words would have failed to communicate:

ideas to improve your marketing message

 

 

 

 

 

 

 

 

A simple graphic and a sentence says it all.

If that is not enough to grab the readers, then they were not interested in the message in the first place– so they are not your target audience.

But you do not want to miss out on reaching the largest number of people in your target audience with your marketing message.

Marketing guru Seth Godin says that you need to be remarkable.  Not remarkable like incredible–but remarkable in getting others to remark about your message.

If your marketing message is getting lost or not hitting home with your desired audience, perhaps it is time to simplify it.

I can provide charts and facts about every imprinted power charger or selfie stick we carry – or I can brand my message in: 24 Hour Quick Ship Promotional Tech Swag.

Yes- it is that simple.  That one phrase sums up what we do. It is our marketing message.

If people want to read more, we have a website that has 500,000 promotional tech items they can view–with pricing, setup costs, turnaround time, and facts.

They can then research our company on Facebook, our blog, Twitter or other social media sites.

They can call, text or email for more information.

But our short 7 word phrase helps to  gets the message across… to the right audience.

Need last minute swag– we can help.

Need promotional items in 6 months– we can help but we’d need a different marketing campaign to reach that particular audience.

Would a picture help–perhaps.

How about your message?

Can you simplify it into 7 words or less?

Can you reduce it to a picture.

Spend the next few hours shortening your marketing message.

Think about your target audience and offer one solution to them.

People respond better to short, succinct graphics or words.

Your marketing message needs to be concise and impactful – so it can be remembered.

So it can be re-tweeted.

So you can increase the impact of your marketing message.

How will you be reworking your marketing message to better reach the maximum number of people in your target audience.

Be remarkable.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.