How to Choose the Best Way to Communicate With Clients and Prospects

Are You Trying to Communicate With Your Customers on Your Terms – or on Their Terms?

best ways to reach clients

Austin, TX: I got a call this morning from a client and they asked me which is the best way to send me an order.  My reply was ” whatever way they prefer–online shopping cart, fax, email or by phone.”

He was surprised that he was in control of the process – and it got me thinking– why would a company not put their clients in control?

I like to ask my clients how they like to be communicated with.

Some prefer email.  Others still like  phone call every once in a while. Others strictly want to communicate by social media–Facebook or Twitter. Others prefer text messages.

The important thing is that I try to communicate with my clients the way they like to be communicated with.

I have factory rep that tries to call me every Friday afternoon between 2:00- 2:30 — even though I have told her on many occasions that the best way to reach me is by email.  So I let it go to voicemail. When she send me an email, then I reply promptly.

Take some time and ask your clients what is the best way to reach them… and do it that way.

If you are in the business to serve others (and aren’t we all?) then serve your clients the way they prefer to be served.

It is part of meeting or exceeding expectations.

Make it easy for client’s to reach out to you the same way.

If they like Twitter, then spend an hour learning how to use your Twitter account. I had eight different Twitter Direct Messages last week from clients — so I am going to keep my Twitter account on all day from now on.

You will find that by being available on the platform (s) of their their choice, you will stand head and shoulders above the competition.

So, how do your Top 25 clients like to be communicated with?  if you don’t know, now is a good time to find out.

Happy Promoting!

Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Thank You to Our Valued Customers for 59 Years of Continued Support

59With another business anniversary fast approaching,  we are so grateful to the clients and friendships we have made since 1956.

As a third generation business, your continued support means the world to us.

THANK YOU FOR TRUSTING IN US! We hope to be here and staying relevant for at least another 59+ years.

Below is a partial list of some of our valuable clients:About Geek tech Branding
Thank You for the first 59 Years!

Monthly Newsletter

Are You Too Busy Doing Grunt Work To Actually Plan Your Business?

Does Your To Do List Get In the Way of Your Success?

Austin, Texas: Do you ever wonder that you are spending too much time on the every day minutiae to see the big picture for your business?

After all, how can you grow your business if you are just putting out fires and crossing off things on your to-do list?

I got a call the other day for a time-saving piece of software and I automatically told the salesperson that i wasn’t interested and politely disengaged without giving it much thought.

My mistake? Very possible.

It reminded me of this simple cartoon.

are we too busy to concentrate on our professional sales growth?

 

 

 

 

 

 

We may be missing opportunities to scale our business to greater heights, or enter new markets – if we can just get out of our own way.

Are we too busy to recognize opportunity or pursue new projects because we keep doing things the same way–week after week- month after month–year after year?

I am challenging myself for the next 30 days to answer every sales call, to see if there is something I may actually need to grow our business or to save time and money.

I will also try to look at every ad in the business publications and websites that I subscribe to in these next 30 days to see what i may be missing out on.

I challenge you to do the same.

After all, would you have been that caveman in the cartoon that missed out on the wheel because you were “happy enough” or “too busy” with the status quo?

I shudder to think that caveman might have been me.

It won’t be any longer!

Here’s to your continued personal and professional growth!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Your Marketing Message is the Sum of All Your Communications — Good and Bad

Can You Be in Full Control of Your Marketing Message At All Times?

Controlling Your Marketing Message

Austin, TX: All of us in marketing like to think that we control the marketing message: what is seen, read, thought and heard about our companies.

Unfortunately, life is not that simple.

it is often the weakest link that tends to harm the clear message and brand reputation you have built up.

This can be in the form of an angry or disgruntled employee arguing with a client about an order or project that is not going according to plans.

It can be in the form on poorly trained or inattentive booth personnel ignoring or acting condescending to clients or potential customers.

It can be in an off-colored Facebook or Twitter post–which we read about too often lately.

It can be in the form of cheap or poor quality promotional swag that you give to customers – only to find it falls apart or doesn’t last very long.

You can only control your full marketing message up to a point.

Your job is to pay attention to ALL areas of customer contact — from your technical support team to your social media team – and begin to educate and instill the importance of a cohesive message.

Take time to walk the trade show floor or visit your customer support center and see and hear what is taking place.

Pay closer attention to how your marketing message and brand image is being represented.

Then make some changes.

Educate. Train. Reinforce. Then Repeat.

If your marketing team is creating leading edge customer experiences but the rest of your team is not on the same page, then you need to stop what you are doing – and remind everyone of the importance of a unified marketing message.

Your marketing message is in the way your employees speak.

It’s in the way they talk.

It’s in the way they dress.

it is in the way they represent your brand and company in their waking hours.

Do not take your marketing message for granted – or the weakest link will drag it down.

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Increase the Reach of Your Marketing Message

Are You Communicating Your Marketing Message Through Memorable Images or Text?

creating your marketing  message

Austin, TX: Is your marketing message missing its mark?

Are you providing tons of charts and graphs, biographies of your key members footnotes, and boring text to back of your marketing features or benefits–without first hitting home with your message in a clear and concise way?

Are you assuming that people will be fascinated by your deep research on a topic- without first reeling them in with a provoking statement or question?

If so– it is time to STOP communicating through boring facts and START communicating with stories.

I saw this image on my Facebook page the other day and it clearly hits home with a message that 1000 more words would have failed to communicate:

ideas to improve your marketing message

 

 

 

 

 

 

 

 

A simple graphic and a sentence says it all.

If that is not enough to grab the readers, then they were not interested in the message in the first place– so they are not your target audience.

But you do not want to miss out on reaching the largest number of people in your target audience with your marketing message.

Marketing guru Seth Godin says that you need to be remarkable.  Not remarkable like incredible–but remarkable in getting others to remark about your message.

If your marketing message is getting lost or not hitting home with your desired audience, perhaps it is time to simplify it.

I can provide charts and facts about every imprinted power charger or selfie stick we carry – or I can brand my message in: 24 Hour Quick Ship Promotional Tech Swag.

Yes- it is that simple.  That one phrase sums up what we do. It is our marketing message.

If people want to read more, we have a website that has 500,000 promotional tech items they can view–with pricing, setup costs, turnaround time, and facts.

They can then research our company on Facebook, our blog, Twitter or other social media sites.

They can call, text or email for more information.

But our short 7 word phrase helps to  gets the message across… to the right audience.

Need last minute swag– we can help.

Need promotional items in 6 months– we can help but we’d need a different marketing campaign to reach that particular audience.

Would a picture help–perhaps.

How about your message?

Can you simplify it into 7 words or less?

Can you reduce it to a picture.

Spend the next few hours shortening your marketing message.

Think about your target audience and offer one solution to them.

People respond better to short, succinct graphics or words.

Your marketing message needs to be concise and impactful – so it can be remembered.

So it can be re-tweeted.

So you can increase the impact of your marketing message.

How will you be reworking your marketing message to better reach the maximum number of people in your target audience.

Be remarkable.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Add Creative Flair to Your Promotional Products

Are You Creating Custom Promotional Products or Just Using Off-the-Shelf Swag?

Austin, Texas: Promotional products have gotten much more creative over the past few years– with all types of customization options.

But are you taking advantage of the customization possibilities?

In my last post I wrote about how creating custom packaging can make your marketing campaigns and promotional products really stand out.

Now I want you to consider the  wide variety of customization now available on promotional products due to new equipment and production methods, improved ability to match Pantone colors and lower molding costs.

Here are just a few examples of custom promotional products that you can consider–with as few as 4-6 weeks for turnaround time…just to help you think outside the traditional box.

For the first example, these promotional USB wall chargers were designed in custom Pantone colors to match the exact color scheme of these famous brands.

promotional usb wall chargers

custom promotional wall chargers

 

 

 

 

 

 

Rather than to just settle for a 2 color logo on a white wall charger, we can now customize the entire product in your exact color scheme–making them better for overall branding.

Another area where we are doing a great deal of customization is with promotional power chargers.

Again, rather than to use a standard promotional power stick, we now have the capabilities of creating 3D power chargers to match your logo, iconic building, mascot or symbol– or anything else…in as few as 100 pieces.

Here are a few recent examples of custom 3D promotional power chargers to help generate some ideas for you:

promotional power chargers custom 3d power chargers

 

 

 

 

 

 

A final example is custom 3D selfie sticks.

Promotional selfie sticks are one of the hottest gift items around–and we now have the capabilities of customizing the handles in 3D – plus do a custom sleeve–in quantities as few as 250 pieces.

promotional-selfie-sticks

 

 

 

 

 

 

Look, we love off the shelf promotional products as much as anyone.  They are perfect for last minute or low minimum orders.

But if you have the time, let’s discuss how we can make your next promotional product campaign unique only to you… and make your swag the talk of your event and on social media.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Proven Custom Packaging Ideas to Make Your Promotional Gifts Stand Out?

Think Custom Packaging to Make Your Corporate Gifts Stand Out

Austin, TX   Question: When is a promotional item not just another promotional item?

Answer: When it becomes a gift worthy of being shown around to others. Like a swag bag.

We were thrilled to provide some swag bag items for the Grammy Awards this past week and it seems like rock stars and celebrities will go onstage in front of their peers and read a teleprompter- just to get a cool and limited edition bag of promotional gifts.

Imagine what your clients, prospects and employees will do to get an awesome swag bag that you offer.

Custom packaging really does matter.

For your next event (trade show, conference, business meetings, etc.) try to create some sort of exclusivity around your swag to enhance the appeal of your promotional gifts.

Think about custom packaging.

One way to do custom packaging is to bundle and assemble your promotional items into a unique package (and I’m not talking about a brown corrugated box).

We have created metal lunch boxes for many clients with die cut foam inserts to hold their items and to make the appeal second to none.

perfect swag bag presentation retro lunchbox2

 

 

 

 

 

 

We have also created tons of custom mailing boxes for clients.

Custom packaging ideas

custom packaging ideas

custom packaging ideas

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We have even created full color graphics on the boxes and designed custom packaging that holds a single item.  All in the name of creating a magical moment.

custom packaging

 

BDA MLB Juicebox Custom Package custom imprinted headphonesd

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Custom packaging can create a memento.

Custom packaging can create a memorable gift that has immense visual appeal and shows your brand’s creativity and out of the box thinking.

So…what will it be next time?  Standard power charger or a power charger in custom packaging?

custom-packaging-ideas

 

 

 

 

Will you be handing out a bunch of promotional items like a juggler – or as a single presentation piece that you can be proud of—and one that will be received warmly and enthusiastically?

Will your custom packaging be so exciting that it will be shown to others (both internally and on social media)?

The choice is yours.

Can we help you to create magical packaging?

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Why a Gift With Purchase Can Be a Very Successful Marketing Strategy For You

Have You Tested a Gift With Purchase Strategy Recently?

testing- a gift-with-purchase-strategy

Austin, TX: Many of my clients come to me when they are looking for ideas to boost their sales, but few have tried a Gift With Purchase..

Many have tried price discounts of some type. 30% Off. Show Specials. Monthly Specials….. These are great ways to reduce your profit margins without adding much value.

Some have tried another failed strategy: BOGO-Buy One – Get One Free. (which only really means half off–significantly cutting into your margins.

But few have tried Gift With Purchase –which creates an excellent opportunity for you.

Gift With Purchase.

Gift With Test Drive.  

Gift With Visiting our Open House.

These strategies help you to retain your full prices by giving something totally unrelated to your offering that adds value to the equation.

Let me give you a few examples of Gift With Purchase:

1) Around the Holidays, the cologne and perfume companies offer free imprinted logo towels or logo teddy bears with the purchase of a larger sized fragrance gift set.  No price concessions. No coupons. Instead they value add the offering by adding greater value for a limited time offer and it works–year after year.  We have been fortunate enough to have been a part of many of these programs and I know they work.

2) I had a client trying to increase the number of test drives they did in January and they offered an imprinted power charger with each test drive.  They had tested a $25 gas card the previous January and they said they increases the number of test drives by 28%– and at a lower cost for the gift.  The power chargers cost them $12 and the $25 gas card cost them $25.

3) We just did a promotion for a student apartment near a university. For the open house they offered a free imprinted selfie stick with a tour of their new facility.  They followed it up 2 weeks later with a $25 Starbucks gift card.  Bottom line, the showings with the free promotional selfie sticks were up 14% over the showings with the Starbucks gift card–while their cost for the selfie sticks were $7 less per gift.

4) We recently worked with a oil company on a pre-paid car wash program.  In the past, they had given $5 off a 5-car wash prepaid card.  At $7 per car wash – they brought in $35 upfront-minus the $5 discount and grossed $30.  In November, they gave a free pair of imprinted earbuds FREE with a purchase of the prepaid car wash card. Same $35 for 5 wash – minus $3 for the logo earbuds-grossing $32 per prepaid car wash card.  $2 higher profit and a 15% higher number of prepaid cards sold for the period.

Not sure a Gift With Purchase strategy will work for you?

Test it.  I always suggest A/B testing on any marketing or advertising initiative.

Find a Gift With Purchase that fits your target audience–but not one that your company offers. Put your logo on it to maximize your brand exposure (something that a $25 Starbucks gift card or cash cannot offer).

Keep an open mind.

Offering a Gift With Purchase helps you to stand out from your competition.

A Gift With Purchase is fun and easy to advertise and to promote.

And Gift With Purchase promotions are usually designed to be run for a limited time only (while supplies last) so you get more immediate action taken as people know it is for a finite amount of time.

Let me know if we can help you with your next Gift With Purchase.

I’d also like to hear from others about Gift With Purchase programs that they had previously run. and what type of results you had achieved.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including gift with purchase programs. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Imprinted Selfies Stick–The Hot New Promotional Item for 2015

Something New and Popular for 2015: Imprinted Selfie Sticks

Austin, Texas: I just came back from back to back electronics shows and the clear winner so far for new product of the year are imprinted selfie sticks.

logo selfie sticks promotional selfie sticks logo selfie sticks

That’s right–imprinted selfie sticks are going to be the hottest selling new tech gadget in 2015.

In our self absorbed world where everybody is posting selfies on Facebook and Instagram, it only stands to reason that a device that can improve the look and feel of these images would be popular.

The neat thing is these are fun and easy to use and appeal to a much larger audience than “students”.

In fact, we have already done orders for mechanical engineering firm, hospital for Nurses’s Day programs, several high tech firms for SXSW and other marketing events — and yes, apartments and realtors that deal with student housing.

We offer two main styles: the lower priced imprinted selfie sticks have a cord that plugs into the earphone jacks of any smartphone.  The slightly more expensive imprinted selfie sticks have Bluetooth and a button at the end of the extending pole that makes taking pictures a breeze.

Here is a picture of me using the imprinted selfie stick — and one of a quick picture I took from my balcony.

promotional selfie sticks selfie stick with imprint

 

 

 

 

It was fun and easy to use and it takes great angles.  The telescoping pole folds down to about 6-7 inches when not in use–and several feet at full length and it swivels and locks in place for great angles.

Simply insert your smartphone into the self-adjusting clamp, pair it, and snap a photo with the button, built in to the handle. Works with most smartphones. This imprinted selfie stick comes in blue and black handle options/

If you ask me what’s new and fun this year–imprinted selfie sticks!

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for trade shows, conferences and business gifts for occasions and events–including imprinted selfie sticks. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.