How to Determine Whether to Choose Quality or Quantity for Your Next Promotional Products Purchase
Austin, Texas: One of the biggest dilemmas many people have when choosing promotional products for their next trade show or event is: Quantity or Quality.
Here is a simple thing to keep in mind: Your promotional products reflect your brand and your image.
Promotional products that are of poor quality, that are defective, that are printed poorly all showcase your brand in a negative light.
Now cheap does not always have to mean poor quality. If you are talking about low cost refrigerator magnets, paper products such as bumper stickers and decals–you can get away with both quantity and quality.
However, if your are choosing most any other type of promotional product that you want the recipient to use for more than one time– always choose quality over quantity.
Think of your promotional products as you would any other advertising vehicle. Then consider cost per impression and cost per use.
Cost per Impression: The cost of the product divided by the number of times that your message will be seen. For example, If you are handing out a $1.25 imprinted tote bag and it is seen 6000 in a year (which is typical according to industry studies) — your cost per impression is a 2/100th of a penny per impression!
Cost per Use: The cost of the product divided by the number of times that your recipient will use your product. For example, if you are handing out a promotional phone charger that costs $10 and it is used by your client 100 times– your cost per use is a dime. Wouldn’t you pay a dime each time to have a customer use your product and think positively about your company and your brand?
The more time your product is used and seen, the lower your cost per impression and usage will be– and the higher the return on investment your promotional products budget will yield.
If you still aren’t sure what to do to reach a wider scale audience then hand out inexpensive paper decals to the masses with a url on them- and have them register for a chance to win bigger and better quality gifts.
But never sacrifice quality.
Do not buy any more 15 cent pens. No more $4 power chargers that don’t work.
People don’t want junk. And the promotional products you choose represent your brand–so make it work in your favor.
Quantity vs. Quality. The choice is simple.
Only give poor quality promotional products when you are willing to potentially harm your brand’s reputation.
I think that simplifies the debate enough.
Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.
He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog
GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves, branded iPhone cases, imprinted USB car chargers, promotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.