Quality vs Quantity For Your Next Promotional Products Order

How to Determine Whether to Choose Quality or Quantity for Your Next Promotional Products Purchase

choosing your next promotional products

Austin, Texas: One of the biggest dilemmas many people have when choosing promotional products for their next trade show or event is: Quantity or Quality.

Here is a simple thing to keep in mind: Your promotional products reflect your brand and your image.

Promotional products that are of poor quality, that are defective, that are printed poorly all showcase your brand in a negative light.

Now cheap does not always have to mean poor quality.  If you are talking about low cost refrigerator magnets, paper products such as bumper stickers and decals–you can get away with both quantity and quality.

However, if your are choosing most any other type of promotional product that you want the recipient to use for more than one time– always choose quality over quantity.

Think of your promotional products as you would any other advertising vehicle.  Then consider cost per impression and cost per use.

Cost per Impression: The cost of the product divided by the number of times that your message will be seen. For example, If you are handing out a $1.25 imprinted tote bag and it is seen 6000 in a year (which is typical according to industry studies) — your cost per impression is a 2/100th of a penny per impression!

Cost per Use:  The cost of the product divided by the number of times that your recipient will use your product.  For example, if you are handing out a promotional phone charger that costs $10 and it is used by your client 100 times– your cost per use is a dime.  Wouldn’t you pay a dime each time to have a customer use your product and think positively about your company and your brand?

The more time your product is used and seen, the lower your cost per impression and usage will be– and the higher the return on investment your promotional products budget will yield.

If you still aren’t sure what to do to reach a wider scale audience then hand out inexpensive paper decals to the masses with a url on them- and have them register for a chance to win bigger and better quality gifts.

But never sacrifice quality.

Do not buy any more 15 cent pens.  No more $4 power chargers that don’t work.

People don’t want junk. And the promotional products you choose represent your brand–so make it work in your favor.

Quantity vs. Quality.  The choice is simple.

Only give poor quality promotional products when you are willing to potentially harm your brand’s reputation.

I think that simplifies the debate enough.

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Products 101: Proof, Double Check, Then Look It Over One More Time

Who is your Second and Third Set of Eyes When Proofing Your Promotional Products?

proofing-your-promotional-products

Really?!?!? This player looks a lot like President Obama!

Austin, Texas: We all are wearing multiple hats these days around the office – and that leaves very little time to proof-read and double check your work.

This holds true for your advertising material, your emails, your proposals and even your promotional products.

Here is a story from England of a set of coffee mugs featuring a set of commemorative World Cup coffee mugs–one for each team member.

Unfortunately, the printer used a picture of President Barack Obama instead of Chris Smalling– and nobody noticed the error and they ran 2,000 sets of mugs with no time to re-print..

Who is to blame?

Everyone!

Now I do not know who did this order for promotional mugs in England, but for all our orders, we send out a virtual proof for approval and we have two people proof read and double check on our end.

That is three sets of eyes.

Are you too busy to do things the right way?

I hope not.

Double and Triple check your work.

Check for typos.

Check for omissions.

Then double check.

Your image and reputation is at risk.

Take the time to do things correctly — or don’t do them at all.

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Marketing 101: All Publicity is Not Good Publicity

Contrary to What You Might Have Learned About Marketing and Advertising: All Publicity is Not Always a Good Thing

risque marketing and advertising

Austin, Texas: Just because you are able to push the envelope in marekting and branding does not always mean you should.

I wrote a blog post last week about how your choice of promotional products can reflect on your company.

Well, same holds true for your advertising and marketing campaigns.

Case in point: Some businesses, including an Urban Outfitter’s own salon name Hairroinhave used promotional pens that look like syringes (usually used for pharmaceutical promotions) to promote a heroin-themed marketing campaign.

Now, I’m no prude, but tying in your brand and image to a drug, especially one as dangerous as heroin, seems designed for multiple publicity and backlash.

Is that how you want to build your brand–on the backs of a serious drug epidemic?

Just because you have the right to be stupid and creative, does not mean you should.

I like companies that push the envelope and boundaries when it is fun,topical and truly creative.

However, when it comes to hard drugs, it is best to stay away.

Far away.

Getting free publicity is great when it creates some controversy.

  •        Sexual and Risque Marketing–depends on the target audience. Seems to work for celebrities. Can also offend your core audience if done incorrectly.
  •      Political-Themed Marketing–same thing–depends on the target audience.
  •       Drug Marketing–I’d say never–unless you were marketing an anti-drug campaign. And even there, you’d want to show the health scares or the stupidity of doing drugs, not showcase it as a cool, must-do program.

But there is a line that you should not cross— and like indecency, you should know it when you see it.

Just say no–to offensive marketing.

There are much better and creative ways to use your imagination and build market share.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Your Choice of Promotional Products Reflects on Your Company and Brand

Choosing the Wrong Promotional Product Can Negatively Affect Your Brand and Image

choosing the right promotional products

Austin, Texas: How important are the promotional products that you choose to give away?

Well,  here are two quick examples:

I was invited to a wealth management luncheon the other day — and during the presentation was handed a cheap vinyl padfolio with a plastic pen that did not write.

This firm wanted a 6-figure investment from me on an oil and gas MLP they were pitching – and they spent only a few bucks on the promotional items and they poorly reflected on the firm.  The padfolio was so poorly made that I left it behind and the pen did not write.

I decided not to invest in that deal. The padfolio was not the only reason but it did plant some seeds of doubt that clouded my overall impression of the company and subsequently, its offerings.

Last month, I attended a crowd funding seminar with a new firm that wanted us to loan money to their platform in return for equity in speculative real estate projects.

Not only were we presented with top-notch snacks and beverages from a food cart – but we were all given a promotional power charger to charge up our iPhones and smartphones.

This useful device was nicely presented and it was a quality piece. ( I know because not only does my company sell these imprinted power chargers, but I use them frequently as my phone seems to lose its charge quite quickly when I travel).

I have looked into several of their funding projects since then and will most likely invest in some as the year progresses and I feel more comfortable with their platform.

These are just two recent examples of how a company’s choice of promotional products reflects on their overall brand image.

How do you want to be perceived?

Isn’t it time your promotional products reflect what you and your brand stand for?

Don’t be cheap when choosing your promotional products.

You also don’t need to spend the most money.

But look for useful promotional products that are constructed solidly and that will last.

Most of all, choose promotional products that reflect your company’s image.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Tablet Chargers vs. Promotional Phone Chargers: Which is the Right Choice for Your Budget?

When Should You Give Away Promotional Tablet Power Chargers Instead of the Less Expensive Promotional Phone Power Chargers?

printed tablet chargerAustin, Texas: Our company sells a lot of promotional external battery chargers – both for phones and for tablet devices.

Because of this, one of the most frequently asked question we hear is , “Which is the right power charger choice for our particular target market?”

A good promotional phone charger can cost anywhere between $8-$20 — depending on its bells and whistles, amperage, charging capacity, etc. These usually have between 1800-2400 mAh and can charge iPhones, Androids and most other smartphone brands.

A good promotional tablet charger can cost between $30-$80 – depending on its bells and whistles, amperage, charging capacity, etc. These usually have between 5600-10,000 mAh and can charge iPads, Kindle FIres, Dell Venues, and most other makes and models.

Because of the large price difference, most people use promotional phone chargers for the majority of their marketing–trade shows, conferences, gift with purchase, referral gifts, etc.

Promotional tablet chargers are most often used for internal promotions–such as sales incentive programs– or even as gifts for the sales team.  Nothing less productive than a salesperson who is on the road–but cannot power up his or her tablet or laptop.

Promotional tablet chargers are often used for higher-end gift with purchase programs–such as with a new roof, free with the purchase of a software suite, free with a prepaid gym membership, free for attending a high net-worth investment presentation, etc.

Over time, as the price of power chargers continue to drop, they will increase in popularity for the mass market.

Until then, most of our clients order promotional phone chargers for the massive giveaways and order fewer promotional tablet chargers for key accounts and for internal incentives.

Either way, providing additional power to charge up devices will keep your name and logo in front of your clients for many, many years.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Get Your Direct Mail Opened More Frequently

Ideas on How to Increase the Open Rates of Your Direct Mail Campaigns

ideas to increase direct mail open rates

Austin, Texas: We work with many clients that are still doing direct mail–because it is effective for them.

Just because you are a tech-friendly company does not mean that your clients don’t also get snail mail.  And with a decrease in snail mail– your direct mail can actually stand out.

However, when doing direct mail, it is best to offer something that can be used or is bulky to increase your open rates.

For example, if you are doing a postcard mailing, having it printed on a magnetic stock and featuring a calendar or helpful industry buzzwords can help insure that your direct mail will be used.

Another postcard idea is a mini-stick-em microfiber cloth that is laminated onto the postcard–which will be placed on the recipients’ smartphones and iPads.

These are lightweight utilitarian and very powerful direct mail tricks.

When doing bulk mail, consider that bulky mail beats bulk mail every time!

What is bulky mail?

I consider it to be something that a customer can feel inside the envelope or package — to let them know something free is inside. Some call it lumpy mail.

Our clients have used promotional stylus pens, imprinted microfiber cloths, logo mousepads and other lightweight items that can withstand the rigors of a bulk mail journey–and still get opened.

What can you do to increase the value of your direct mail?

As direct mail volume continues to decrease, your mailing pieces can have much more significant impact — if you give it a little bit of thought.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial planners, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted usb car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Choose the Right Promotional Power Charger for Your Next Trade Show

Which Promotional Power Charger is Right For Your Next Trade Show Give-Away?

choosing the right promotional power charger

Austin, Texas: Promotional Power Chargers and Power Sticks are one of the leading trade show items over the past few years.

But with so many to choose from, which promotional power charger is the right one for you to give away at trade shows?

I am a big believer in the A-B-C Rule: Give the “A” gifts to your top customers and prospects at trade shows. Give “B-level” gifts to those prospects that have solid potential. Give a “C” gift to the general public.

Not all trade show prospects have the same potential value to you, so why give the same promotional gifts to all?

For your top prospects, I’d go with a promotional power charger with 6000 mAh or more. This will allow them to charge a iPad or several smaller devices at one time. These start at about $60+, but will be used again and again.

Ah (Ampere hour) is a capacity rating that measures how much current a battery will discharge over a specified period of time (usually measured in a 20 hour period).

Higher mAh ratings determine how long a current can be drawn– basically the amount of energy the battery can store.

To get even more value from these promotional power chargers, I suggest pre-charging them so they are ready to go-- as many of your clients and top prospects will have used up much of their charge on their devices by the time they have reached your booth.

For the “B” clients, I’d d with a solid 2200 mAh promotional power charger in the $10-$15 range.  These hold the longest charge and will have the most re-charge capacity..meaning they can be re-charged over and over again longer tan the less expensive ones–so your clients and prospects will have your logo in their hands for a longer period of time.

For the “C” customers, I’d go with a promotional car USB charger instead of a promotional power charger–so you are able to stretch your budget further.

Don’t try to make your budget go further by ordering cheap power chargers that will only recharge 20-30 times when you can give better gifts to fewer clients that can re-charge 50-200 times– and still give a quality gift to the “C-level” trade show visitors.

All promotional power chargers are not made the same – and neither are all trade show attendees.

Go with the ones that can yield the greatest return for the money.

Happy Promoting!
——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial planners, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted usb car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Are Your Trade Show Promotional Items Even Making It Home?

Trade Show Marketing 101: Keep Your Promotional Products Small and Lightweight

trade show swag

Austin, Texas: Trade show promotional items.

We all love free trade show swag.

For some of us, it is our favorite part of going to a trade show.

But on the marketing side, are your trade show promotional items even making it home to your customers?

With the cost of checking luggage getting to the point of ridiculous, most of the trade show attendees will be traveling light and do not want to add any more bulk or weight to their already bulging bags.

Keep this in mind when deciding on what to hand out to your trade show attendees.

Ceramic coffee mugs? Are you kidding? Breakable and heavy.  These won’t even make it home.

I remember a customer that used to hand out wooden yardsticks to trade show attendees.  If this was a local community show, this would be a nice and handy promotional item.

However, if guests were flying in for this trade show–you will find your entire promotional budget in the trash–at the convention center and at the airports.

When planning promotional products for your next trade show, think in terms of usefulness, size and weight.

Promotional USB Power Chargers – these rank high on all 3 levels.

Promotional Earbuds–same thing. Scores on all 3 fronts.

Imprinted Microfiber Cloths–another top choice.

If you would not want to stick the promotional item in your purse, jacket, backpack or suitcase, neither will your customers.

Think a little bit about how your trade show promotional products will be taken home so that you don’t waste your marketing budget and sales opportunity.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial planners, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted usb car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Imprinted tech promotional products provide branding opportunities to reach particular audiences and they can range in all price levels. Let Geek Tech Branding help select the right promotional product to fit yor exact needs and budget.

Distribution is the Key to Promotional Product Success

How are You Planning to Distribute Your Promotional Products?

ideas for promotional products

Austin, Texas: I created a Slideshare recently on 20 Tips to Reach and Market to the Teen Demographic — and people have been asking me to expand on my slide #18 about distribution being the key to promotional product success.

Why Is Distribution So Critical to Your Marketing Success–Whether You are Marketing to Teens, To Business Executives, to Medical Professionals– or to Any Other Category?

The main reason you want to give away a promotional product is to get some sort of return on your investment–right?

You are not Santa Claus giving out gifts to good boys and girls.

You want the recipient to have some sort of desired outcome or to take an action–whether that is to call you, go online to find out more information, buy your product at retail, visit your college, refer a friend or associate, thank someone, reward somebody, etc.

If you have no desired outcome–then save your money and just forego the event or activity altogether.

Once you have your planned outcome visualized, the next step is to think about the best way to reach out to that target audience.

You can distribute your promotional products at a targeted or industry trade show.

Your promotional products can be mailed to a person’s home or office.

They can be handed out at festivals, street fairs, farmer’s markets, at the beach, etc.

They can be part of a swag bag.

They can be tossed at on stage or shot out of an air cannon.

But get your promotional products into the hands of the people that you want to take an action step.

Do not pile your promo products on a table and hope people will grab them from a pile at your trade show booth.

Be proactive and hand them out.

Tell a quick story to make the item have a higher perceived value.

But make sure your promotional products get distributed – to the right audience.

That way you can maximize your ROI and see promotional products as a part of your marketing and branding strategy–not as a trinket or trash item.

Happy Promoting!
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Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.

 

 

Make Your Next Promotional USB Drives Unique

Think Outside the Typical Shape for Your Promotional USB Drives

custom shape USB drives

Austin, TX: We get dozens of last minute calls on a daily basis for our next day quick ship standard promotional USB drives.

We are happy to serve – but want to suggest something different for your next promotional USB drives— a custom shape.

If you  have plan about a month in advance, we can create  custom 2D flash drives or even 3D custom shaped USB drives for your next promotion, trade show or event.

Talk about creating value and marketing buzz- a promotional USB drive can be molded into any shape.

Think of it from a creative and branding point of view.  The shape can be a miniature version of your product itself. It can be your mascot, logo or character.

Promotional USB drives are very popular–as many people are handing these out at trade shows instead of paper catalogs..with their data already pre-loaded onto them.

But for about the same money–with a little advance planning, you can hand out a promotional USB drive that will be remembered and used again and again.

What was the most unique promotional USB drive you’ve received?

Do you still remember it?

Maximizing your ROI can be simple if you think a bit out of the box. Technology has improved dramatically so that your custom USB drives can look like anything.

What would you want your promotional USB drives to look like?

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Robert Piller is President of GeekTechBranding.com, the leader in tech-related promotional products for trade show gifts, referral gifts, employee gifts, gift with purchase, premiums and other uses.

Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted power chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.