SXSW Swag: How Effectively Is Your Promotion and Branding in Tune With Your Marketing Objective?
Austin, Texas: South by Southwest (SXSW) is all-consuming again in Austin right now – and we are proud to have worked with many companies this past few months in helping to find the right promotional swag for their events.
Whether it is for a conference, trade show, guerrilla marketing, etc. – each company has (or should have) a specific plan for why they are choosing to come to SXSW to do their marketing outreach.
Swag and swag bags are all the rage. People love promotional marketing items as a way to identify with a brand or to remember the event.
But when choosing the event–is your promotional item going to be “trinkets and trash” that will line the streets waiting for the garbage trucks to pick them up next week– or will they become keepsakes that help further a brand and encourages engagement?
To get optimal results, please ask yourself these questions the next time you are planning to give away swag or promotional items at an event.
- How are your Measuring Your ROI?
- What is your call-to-action?
- Where is your call-to-action?
- Is your promotional item aligned with your marketing message?
- Does your promotional item help people to remember your booth?
- How are you measuring post-show engagement or response?
- Do you have a Unique ID number on each item that allows the recipient to log-in to your website for a special promotional rate, free offer, white pater, etc? (With variable rate data, this is a must for measuring ROI).
Next time you have an event or trade show, remember what your main goal is — and then work backwards to help achieve it.
Finding any last-minute swag may not be the best use of your marketing dollars.
Finding the right swag can and will make all the difference.
Enjoy SXSW and all our great city of Austin brings to the table.
See you again next year.
Robert Piller is President of GeekTechBranding.com, the leader in promotional products aimed at a tech audience. Since 1981, Robert Piller has been working with Fortune 500 companies, as well as startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.
He is a frequent writer and speaker on marketing topics and loves to share and exchange ideas. Feel free to reach him through LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog
GeekTechBranding.com offers the latest hi-tech promotional products –including imprinted speakers and ear buds, tablet and cell phone cases and bags, promotional stylus pens, imprinted chargers, USB drives and hubs and more — all imprinted with your company’s name and logo.