Getting the Most ROI From Your Promotional Power Chargers for Trade Shows

Are You Getting the Biggest Bang for Your Buck From Your Promotional Power Chargers?

imprinted power chargers for trade shows and conferences

Austin, Texas: Promotional power chargers (or power sticks; power banks; external battery chargers) have been one of the most popular items for trade shows and conferences over the past 18 months or so.

Why are they so popular?  IPads and iPhones are constantly running out of battery power as people are on their devices more than ever before.

So how can you maximize the effectiveness of your free promotional power charger at these trade shows and avents?

I suggest a mutl-pronged approach.

First, promote “Free Power Chargers “and a “Free Charging Station” at your booth.  

It works!  It increases traffic exponentially and gives you time to talk to, and to qualify, your booth traffic.

Be sure to have a lot of outlets and sufficient amperage at your booth to have dozens of people at your booth at any one time.

Let people charge their own devices and pre-charge the promotional power chargers that you are handing out.  Bottom line–when people need battery power, they need it NOW!

Have promotional power chargers in two or three price points -depending on the quality of the lead.

Basic 2200 mAh promotional power chargers for most any smartphone is more than sufficient for the bulk of your trade show attendees.

Then have 5000+ mAh promotional power chargers for your top clients and prospects.  These will power most iPads and tablets–as well as a smartphone–giving your recipients plenty of power.

Clients and prospects will have your branded logo on their promotional power chargers for many months or years–and you will be the hero of the trade show.

Plan ahead and your promotional power chargers will maximize your marketing and advertising ROI–and help make your trade show a huge success.

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

What is The Most Popular Promotional Products for Trade Shows?

Should You Choose the Most Popular Promotional Products for Your Trade Show Give Aways?

choosing the most popular promotional items

Austin, Texas: “What is the Most Popular Promotional Products for Trade Shows?”, is one of the most frequently questions we get asked each day.

My answers are usually three-fold:

1) Why do they want to offer the same gift that everybody else will be handing out?

2) What are you trying to accomplish with this promotional products give-away?

3) Who is your target audience?

Handing out a popular promotional item that people want is great.  You get a long line of people at your trade show booth and you can try to quickly qualify them from there.

However, making your promotional products stand out by being just a little bit different–yet still trendy–can make your promotional products and your booth really stand out.

For example, people love iWallets-the little silicone wallets that stick to the backs of iPhones and smartphones.  However, a promotional iWallet with a built in stand costs about the same–but is more useful and desirable.

Same holds true for promotional power chargers.  You can hand out a typical rectangular or cylindrical power charger or, with a little more time, you can hand out a custom shaped 3D power charger that will be the talk of the show.

Promotional earbuds have been very popular over the past few years.  But earbuds coupled with a branded music download card will go even further.

Another example is the promotional tote bag. Instead of being one of 20 booths handing out trade show tote bags, hand out promotional iPad sleeves that will get much more traction and use.

Popularity just for the sake of being another me-too vendor will not help your trade show booth stand out.

Have fun.  Hand out promotional tech toys and hold contests at your booth for maximum attention and visibility.

Hand out the inexpensive promotional items to everyone–but hold drawings for higher end items–like promotional computer backpacks that will be valued and will also promote your brand.

Know your audience and be a little bit different and your trade show promotional items can be the talk of the show

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Which is a Better Value: Promotional Products or Online Ads?

Promotional Products vs Online Ads: Is it an Either/Or Question?

teh valu eof promotional products

Austin, Texas:  I have many clients that are increasing their ad spend for online marketing (and I’d include our company in that mix) – and they are weighing the value of traditional advertising, promotional products in comparison to pay per click.

As with most situations, it is not an either-or proposition.

Our company has decreased its marketing spend on print ads, direct mail and trade shows and increased our exposure to online ads.  I know many of my clients have done the same.

Promotional products sales have increased industry-wide again this past year because it is used to drive traffic to websites and encourage an action step.

Here is a quick comparison in online ads vs. promotional products:

  • Many online ads can be blocked or not seen by your entire audience–where promotional products cannot be blocked.
  • Online ads are fleeting where as promotional products can be used and seen for months or years.
  • Online ads can be expensive–about the same costs as a nice promotional product in many instances.
  • There is a tremendous amount of waste with online ads where promotional products can be targeted to the right buyers–increasing your ROI.

Promotional products can also be used in conjunction with online ads to encourage prospects to fill out an online form in return for a nice promotional product.

I encourage all my clients to put their website, Twitter handle and other social media contact info on their promotional products to drive traffic to their websites.

I see the two forms of advertising increasing-while many other forms of traditional advertising slowly decreasing.

Be creative in using both online ads and promotional products to have them work hand in hand to maximize your success.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Determining the Right mAh for Your Promotional Power Chargers

Tips on Chosing the Right Promotional Power Chargers For Your Needs

imprinted power chargers

imprintedl power chargers

Austin, Texas:  I have written several posts about what mAh is (milliampere hours) and what it means when determining which promotional power bank chargers to order.

I’ve broken it down a little bit further this time – as there still seems to be quite a bit of confusion in the market place about how to choose the right promotional power chargers for your target audience and budget.

Which PowerBank is Right for Your Client?

Milliampere hour(mAh) – a mAh is used to describe the energy charge a battery will hold.
* Amp output is a measure of how fast your device will charge


2200 mAh Power Chargers – standard required to charge a smartphone. This will work on all makes and models–iPhones, Androids, Kindle Fires, etc.
* 2600 mAh Power Chargers – optimal for the newest phones, Samsung Galaxy 4 and newest Apple iPhones coming out soon
4400 – 5200 mAh Tablet Chargers – Best for charging iPads and Tablets.
8800 – 10400 mAh Dual Input Chargers – Ideal for dual input, such as for charging a laptop and a cell phone at same time.

Safety testing – Lithium ion batteries tend to run very hot – unless they are constructed with the necessary safeguards – they run the risk of catching fire.

* Be sure your promotional power banks have been tested and are FCC / CE / RoHS certified. (We have certificates available upon request).
* Built in Short Circuit Protection system
* Tested to meet the standards for air transport. 

Battery Quality –

The other important factor to consider with a promotional power bank is longevity.  How many times  the battery can  be charged and discharged before no longer functioning?

Most of the batteries in the promotional power chargers that we sell at Geek Tech Branding have been tested to yield 700 – 1000 cycles.

That means your power bank will be with your clients and prospects for a long time–and your brand and message will be right there with them.

A quality promotional power bank or charger can give you a relatively low cost per impression– meaning a very high return on your investment.

Promotional power banks are a very popular gift item for trade shows, employee gifts, Holiday gifts and for incentive and referral programs.  Just be sure to order the right chargers for your needs.

We welcome any other question you may have so that we can help you to choose the best promotional power chargers for your budget, target audience and needs.

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

 

 

Quality vs Quantity For Your Next Promotional Products Order

How to Determine Whether to Choose Quality or Quantity for Your Next Promotional Products Purchase

choosing your next promotional products

Austin, Texas: One of the biggest dilemmas many people have when choosing promotional products for their next trade show or event is: Quantity or Quality.

Here is a simple thing to keep in mind: Your promotional products reflect your brand and your image.

Promotional products that are of poor quality, that are defective, that are printed poorly all showcase your brand in a negative light.

Now cheap does not always have to mean poor quality.  If you are talking about low cost refrigerator magnets, paper products such as bumper stickers and decals–you can get away with both quantity and quality.

However, if your are choosing most any other type of promotional product that you want the recipient to use for more than one time– always choose quality over quantity.

Think of your promotional products as you would any other advertising vehicle.  Then consider cost per impression and cost per use.

Cost per Impression: The cost of the product divided by the number of times that your message will be seen. For example, If you are handing out a $1.25 imprinted tote bag and it is seen 6000 in a year (which is typical according to industry studies) — your cost per impression is a 2/100th of a penny per impression!

Cost per Use:  The cost of the product divided by the number of times that your recipient will use your product.  For example, if you are handing out a promotional phone charger that costs $10 and it is used by your client 100 times– your cost per use is a dime.  Wouldn’t you pay a dime each time to have a customer use your product and think positively about your company and your brand?

The more time your product is used and seen, the lower your cost per impression and usage will be– and the higher the return on investment your promotional products budget will yield.

If you still aren’t sure what to do to reach a wider scale audience then hand out inexpensive paper decals to the masses with a url on them- and have them register for a chance to win bigger and better quality gifts.

But never sacrifice quality.

Do not buy any more 15 cent pens.  No more $4 power chargers that don’t work.

People don’t want junk. And the promotional products you choose represent your brand–so make it work in your favor.

Quantity vs. Quality.  The choice is simple.

Only give poor quality promotional products when you are willing to potentially harm your brand’s reputation.

I think that simplifies the debate enough.

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Products 101: Proof, Double Check, Then Look It Over One More Time

Who is your Second and Third Set of Eyes When Proofing Your Promotional Products?

proofing-your-promotional-products

Really?!?!? This player looks a lot like President Obama!

Austin, Texas: We all are wearing multiple hats these days around the office – and that leaves very little time to proof-read and double check your work.

This holds true for your advertising material, your emails, your proposals and even your promotional products.

Here is a story from England of a set of coffee mugs featuring a set of commemorative World Cup coffee mugs–one for each team member.

Unfortunately, the printer used a picture of President Barack Obama instead of Chris Smalling– and nobody noticed the error and they ran 2,000 sets of mugs with no time to re-print..

Who is to blame?

Everyone!

Now I do not know who did this order for promotional mugs in England, but for all our orders, we send out a virtual proof for approval and we have two people proof read and double check on our end.

That is three sets of eyes.

Are you too busy to do things the right way?

I hope not.

Double and Triple check your work.

Check for typos.

Check for omissions.

Then double check.

Your image and reputation is at risk.

Take the time to do things correctly — or don’t do them at all.

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Marketing 101: All Publicity is Not Good Publicity

Contrary to What You Might Have Learned About Marketing and Advertising: All Publicity is Not Always a Good Thing

risque marketing and advertising

Austin, Texas: Just because you are able to push the envelope in marekting and branding does not always mean you should.

I wrote a blog post last week about how your choice of promotional products can reflect on your company.

Well, same holds true for your advertising and marketing campaigns.

Case in point: Some businesses, including an Urban Outfitter’s own salon name Hairroinhave used promotional pens that look like syringes (usually used for pharmaceutical promotions) to promote a heroin-themed marketing campaign.

Now, I’m no prude, but tying in your brand and image to a drug, especially one as dangerous as heroin, seems designed for multiple publicity and backlash.

Is that how you want to build your brand–on the backs of a serious drug epidemic?

Just because you have the right to be stupid and creative, does not mean you should.

I like companies that push the envelope and boundaries when it is fun,topical and truly creative.

However, when it comes to hard drugs, it is best to stay away.

Far away.

Getting free publicity is great when it creates some controversy.

  •        Sexual and Risque Marketing–depends on the target audience. Seems to work for celebrities. Can also offend your core audience if done incorrectly.
  •      Political-Themed Marketing–same thing–depends on the target audience.
  •       Drug Marketing–I’d say never–unless you were marketing an anti-drug campaign. And even there, you’d want to show the health scares or the stupidity of doing drugs, not showcase it as a cool, must-do program.

But there is a line that you should not cross— and like indecency, you should know it when you see it.

Just say no–to offensive marketing.

There are much better and creative ways to use your imagination and build market share.

Happy Promoting!

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Your Choice of Promotional Products Reflects on Your Company and Brand

Choosing the Wrong Promotional Product Can Negatively Affect Your Brand and Image

choosing the right promotional products

Austin, Texas: How important are the promotional products that you choose to give away?

Well,  here are two quick examples:

I was invited to a wealth management luncheon the other day — and during the presentation was handed a cheap vinyl padfolio with a plastic pen that did not write.

This firm wanted a 6-figure investment from me on an oil and gas MLP they were pitching – and they spent only a few bucks on the promotional items and they poorly reflected on the firm.  The padfolio was so poorly made that I left it behind and the pen did not write.

I decided not to invest in that deal. The padfolio was not the only reason but it did plant some seeds of doubt that clouded my overall impression of the company and subsequently, its offerings.

Last month, I attended a crowd funding seminar with a new firm that wanted us to loan money to their platform in return for equity in speculative real estate projects.

Not only were we presented with top-notch snacks and beverages from a food cart – but we were all given a promotional power charger to charge up our iPhones and smartphones.

This useful device was nicely presented and it was a quality piece. ( I know because not only does my company sell these imprinted power chargers, but I use them frequently as my phone seems to lose its charge quite quickly when I travel).

I have looked into several of their funding projects since then and will most likely invest in some as the year progresses and I feel more comfortable with their platform.

These are just two recent examples of how a company’s choice of promotional products reflects on their overall brand image.

How do you want to be perceived?

Isn’t it time your promotional products reflect what you and your brand stand for?

Don’t be cheap when choosing your promotional products.

You also don’t need to spend the most money.

But look for useful promotional products that are constructed solidly and that will last.

Most of all, choose promotional products that reflect your company’s image.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Tablet Chargers vs. Promotional Phone Chargers: Which is the Right Choice for Your Budget?

When Should You Give Away Promotional Tablet Power Chargers Instead of the Less Expensive Promotional Phone Power Chargers?

printed tablet chargerAustin, Texas: Our company sells a lot of promotional external battery chargers – both for phones and for tablet devices.

Because of this, one of the most frequently asked question we hear is , “Which is the right power charger choice for our particular target market?”

A good promotional phone charger can cost anywhere between $8-$20 — depending on its bells and whistles, amperage, charging capacity, etc. These usually have between 1800-2400 mAh and can charge iPhones, Androids and most other smartphone brands.

A good promotional tablet charger can cost between $30-$80 — depending on its bells and whistles, amperage, charging capacity, etc. These usually have between 5600-10,000 mAh and can charge iPads, Kindle FIres, Dell Venues, and most other makes and models.

Because of the large price difference, most people use promotional phone chargers for the majority of their marketing–trade shows, conferences, gift with purchase, referral gifts, etc.

Promotional tablet chargers are most often used for internal promotions–such as sales incentive programs– or even as gifts for the sales team.  Nothing less productive than a salesperson who is on the road–but cannot power up his or her tablet or laptop.

Promotional tablet chargers are often used for higher-end gift with purchase programs–such as with a new roof, free with the purchase of a software suite, free with a prepaid gym membership, free for attending a high net-worth investment presentation, etc.

Over time, as the price of power chargers continue to drop, they will increase in popularity for the mass market.

Until then, most of our clients order promotional phone chargers for the massive giveaways and order fewer promotional tablet chargers for key accounts and for internal incentives.

Either way, providing additional power to charge up devices will keep your name and logo in front of your clients for many, many years.

Happy Promoting!

——————————–

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products. Since 1981, Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations, to market and promote their businesses using the latest and most cost-effective marketing strategies and incentives.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.