How Often Do You Think About Your Branding?

Your Branding Should be a Complete Part of All Your Marketing Activities for Maximum Effectiveness

marketing and branding

Austin, Texas: Most of my clients are marketing managers and brand managers- and I am amazed that I still get at least a dozen calls per week for promotional swag where the client does not care, or does not know, about their Pantone (PMS) color- and just tells me to match it as closely as possible.

If you are in marketing– every single aspect of your brand matters.

Your PMS colors should be known.  Every color is recorded within the  Pantone Matching System– so each time you get something printed with your logo on it, it will be a perfect color match.

We like to save the PMS colors as part of the file extension so it is always handy whenever you reference it–like XYZcorp-342.  If you have Pantone 342 Forest Green as part of your logo color and you authorize a PMS 347 Kelly Green instead, your clients will notice.

Every single aspect of your branding matters to create an overall image of your business.

This holds true for the quality of the paper you use in your collateral pieces, business cards and other handouts.

If you are looking to be known as the cheapest vendor out there–then perhaps showing you know how to save a few pennies here and there will correctly match your brand and persona.

But if you are a law firm or financial management firm – and you are giving away a low end promotional speaker instead of ordering fewer of a better one- then your branding is speaking for you–just not very favorably.

I often advise my clients to maximize their promotional or marketing budgets by ordering fewer of an item, but going for a much higher quality promotional gift–as it will be remembered–one way or the other.

Trinkets and trash are for the other guy–not for you!  You need to brand yourself only with high quality remembrance items that will be used over and over again.

Each time your clients’ use your promotional gifts, your are making a branding impact…however subtle.

Match your entire branding experience with the image you want to convey to your clients.

Think low budget and your clients will often get that same vibe from you.

What image are you trying to portray for your brand?

Try to visualize a few faces of your actual clients for a second — and think about how they think of your brand.  Then think about some of your competitor’s clients, and visualize the same thing.

Are you best positioning your brand and image to fit these clients?

Are there places you might need to reconsider and revamp?  Do so immediately.

You only have milliseconds to convey your image.

Are you doing it correctly at all client touch points?

If not, start with the most obvious branding flaws — then work on the next.

Your branding should be a continuous and constant thought.  It is certainly not a one-and-done project.

How will you improve your branding over the next 6 months?

Happy Promoting!
Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers, imprinted fitness tracker watches and promotional ear buds, imprinted drones, promotional virtual reality gogglesembroidered computer backpacks,  imprinted USB car chargerspromotional stylus pens and more — all imprinted with your company’s name and logo.

Donald Trump Needs to Re-Learn Marketing 101: Your Brand Must Stay on Message

Donald Trump the Brand vs. Donald Trump the Candidate: Only One Brand Stays on Message

branding
Austin, Texas: As I watch the Donald Trump presidential campaign go through cycles of gaffes, mis-statements, clarifications and blustering, I wonder in amazement how a person that has been so dedicated to branding over the past 30 years can get things so wrong.

 

Trump real estate has always marketed itself as a prestigious, high quality brand that deserves premium pricing.  It was perceived as “best of the best” and its panache carried the brand to markets across the country and the globe very well over the past few decades. The name “Trump” on a building commanded a higher price per square foot that a similar one one block over.

 

On the other hand, Donald Trump the candidate seems off-message nearly every day.
He is pro-choice and also pro-life.
Pro-women and also anti-woman.
His viewpoint can vary day by day or interview by interview, as the latest Chris Matthews interview on his views on abortion can attest.

 

Donald Trump may or may not get a chance to reshape his message and articulate one point of view–while trying to sell it to the American people. It will be a very tough battle now that the brand is muddied and has very high negatives.

 

Your brand is all of your actions that shape perceptions of your company, your products and your mission.
 

 

Regular brands often do not get a second chance to shape minds.

 

Once a brand loses its focus,it is nearly impossible to regain.

 

What does your brand stand for?

 

Can you explain it in under 10 words?

 

Do you live and breathe that brand – or does it change every few cycles or years?

 

Is your marketing consistent with your brand?

 

Do your customers and prospects clearly understand your brand?

 

Does all of your social media match your brand?

 

Do all of your employees (bottom up) understand your brand?

 

Get your branding right consistently because nothing ruins a company faster than being off-brand.

 

Is your branding on message?

Happy Promoting!
Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Improving Your Marketing Through Virtual Reality

How You Can Utilize Virtual Reality To Improve Your Marketing Efforts

VR marketing

Austin, Texas One of the most popular trends of late has been virtual reality marketing.

I have seen huge lines forming at trade show booths for companies demonstrating their virtual reality software, training or just being used as a marketing gimmick.

Companies like Six Flags theme parks will be using virtual reality to enhance their roller coaster experience and add another level of excitement to their rides.

Coca Cola and McDonald’s restaurants have been testing virtual reality to stay one step ahead of their competition. McDonald’s Sweden used custom virtual reality headsets to promote  “Sportlov”, a Swedish recreational holiday, during which many families go skiing.custom virtual reality headsets

The Coachella music festival is adding a new app and shipping out cardboard VR headsets to this year’s attendees in the “welcome boxes” containing their tickets.

 

coachella

And at this month’s SXSW Expo in Austin, there will even be a seminar entitled, “Your Brain on Virtual Reality“.

As more and more smartphones are able to handle virtual reality (VR) applications, imagine how you can use VR to bring the full essence of your brand to your customers.

Whether it is to help a client to get an understanding of what it would feel like to be behind the steering wheel of your new car or boat, get induced to book a cruise on your ship, take a full demo of your product without leaving their office, experience your new apartment or condo project while you are still raising capital, etc.-…the applications are endless.

imprinted virtual reality gogglesHow will you be utilizing virtual reality to market to your client base?

Start to consider ideas and options as I feel those that are pioneers in this relatively new medium will have a huge advantage over their competitors.

Will you be using imprinted virtual reality headsets to create a buzz at your trade show?

Will you be developing VR apps to enhance the user experience for your clients?

Will you be utilizing virtual reality to market and to increase market share.

Start planning now.

Please share with me how you virtual reality will fit into your marketing plans for this year and beyond.

Happy Promoting!

 


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted virtual reality headsetsimprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Promotional Power Banks Study Results for 2016

Results of the 2016 Promotional Power Banks Revealed

Ausimprinted power bankstin, Texas: Each year the Advertising Specialty Institute releases the results of their international study on promotional products and its trends – and this year’s study shows the cost-effectiveness of many promotional items.

This blog post will talk about promotional power banks.  As you can see from the study:

  1. 60% of consumers state that they would be more likely to do business with the advertiser who gave them a power bank.
  2. 32% of people age 18-44 own at least one power bank–making this the ideal demographic for another one.
  3. 87% of the consumers state that they would keep a promotional power bank because of its usefulness.
  4. Best of all form a marketing point of view, over its lifespan, the average promotional power bank generates 1,034 brand impressions.  That means the recipient will have seen your logo over 1,000 times throughout the next few years–cementing it into their subconscious.

Are promotional power banks right for your next event?

Obviously, it it depends on your target audience and budget.  But with its low cost per impression and high appeal, power banks can be a great promotional tool for thank you gifts, gift with purchase, gifts for appointments, trade show gift, conference gift and more.

Let us know how we can help with your next promotional power banks.  We offer over 3,000 styles of custom printed power banks in all price ranges.

Happy Promoting!

For more information on the Advertising Specialty Institute 2016 Study, click here.


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power banks and power chargers, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Do You Really Know Why You Are Exhibiting At Your Largest Trade Shows?

Do You Have Clearly Defined Reasons for Exhibiting at Your Major Trade Shows and Conventions?

trade show marketing ideas

Austin, Texas: We work daily with clients that are looking for cool promotional swag for their up-coming trade shows.

Some have really clearly defined ideas and goals for their shows. They have done pre-show marketing and have targeted specific clients that they will be targeting during this trade show extravaganza.

Others are just hoping enough “qualified” and “warm” leads to just walk into their booth — without taking any pre-show marketing steps.

Most of these folks are disappointed with the trade show results…and rightfully so.  After all, how can you gauge the measure of a trade show without having a clearly defined goal ahead of time?

Before exhibiting at another trade show, take some time and ask yourself: What are the top 3 reasons you are exhibiting at a specific trade show – and what steps do you need to do ahead of time to reach those goals?

Too many companies exhibit at trade shows without setting up goals and objectives.  Some exhibit at trade shows just because they’ve done so for decades without re-thinking if that strategy is still sound.

Perhaps a different trade show has come along that better suits your new goals and strategies?  You won’t know if you don’t spend time ahead of time targeting your audience.

Is your booth size still correct? Maybe you need a larger booth or different configuration at the show.  Maybe a corner booth would do better than an inline booth. Maybe your booth size is perfect.  But  have you thought about it lately?

Who are the Top 15 clients or prospects that you are looking to speak to or to demonstrate to?  Have you invited them to your booth? Do you have appointment times with them?

Do all of your trade show personnel understand your goals and objectives? Are they trained properly on expectations? Do they know who you have pre-invited and how to handle them as they come into your booth? Do you have sufficient staff at peak hours?

How are you marking and taking notes on prospects’ questions and concerns for follow-up?   Do you have a paper pad that you can attach their business cards to with room to write down notes?  Are you doing the same thing–only digitally?  Or are you planning to remember everything that happened at the show–or jot some illegible notes on the back of a prospects cards–regardless of whether the handwriting adheres to the cards?

Trade shows can offer fantastic returns on your marketing investment if done properly.  You have a chance to “press the flesh” with clients and prospects and meet with other industry professionals.

With a little more pre-planning, you can maximize the success of your trade show dollars – and reach a higher level of sales.
Happy Promoting!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country. We are currently celebrating our 60th anniversary of helping clients build their brand and marketing reach.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog.

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Don’t Buy Trinkets and Trash–Be Sure to Buy Only Branding Solutions

trinkets and trashTrinkets and Trash are Not a Wise Branding Strategy

Austin, Texas: I got a call today from a company asking for “trinkets and trash” for their up-coming trade show.

I asked him why he would want to give away trash — and he replied that he just needed something with his name and didn’t care whether or not it ends up in the trash or not.

I told him to save his money and just throw one dollar bills down the trash.

I was being facetious, of course, but why would anyone want to give away an item with their logo that they couldn’t care less about?

If it has your name and logo on it–then it is a branding piece–whether you want to look at it that way or not.

A cheap plastic 29 cent pen with your logo that leaks ink after the second use brands your company has shoddy with no attention to detail.

A tote bag with the wrong shade of orange or blue in your logo brands your company poorly.

Think about your audience and what makes them tick .. and try to think about what they’d want to get at a trade show, convention or event.

I bet they are not thinking ” I would love to receive a trinket or trash”.  Nor would you.

I tell my clients that they are better off ordering a smaller quantity of high quality, properly imprinted promotional gifts than a higher quantity of crap.

Think about the lifetime value of a client and how you want to be remembered.

Every promotional product with your logo represents your brand.

They are part of your marketing mix.

Think about this next time you consider ordering “trinkets and trash” — and stay away from them.

Be sure to order only branding solutions and remembrance marketing that will showcase your brand and your company for a long time in a positive light.

Rethink quantity to stay closer to your budget and give gifts that your clients and prospects will say “thank you” to…not trinkets and trash that will end up in the trash.

Happy Promoting!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Avoid These 9 Mistakes When Choosing Corporate Christmas Gifts This Season

Are You Making These 9 Mistakes When Ordering  Corporate Holiday Gifts?

tips on choosing the best corporate Holiday gifts

Austin, Texas:  It is our favorite time of the year–the most wonderful time of the year.

Christmas songs are playing on the radio./ Decorations and Christmas trees are going up. Time for friends and family . Everyone is excited to wrap up their year.

And, time for Christmas gifts!

As nice as Christmas gifts and Holiday gifts are to give and receive, you can make Holiday gift giving easier and less stressful if you follow these 9 simple steps:

  1. Be sure your name is on the gift AND the package.  I have seen Christmas gifts sit on a shelf for months after the Holiday has ended as someone puts the box on a shelf –thinking it is office supplies. Have festive packaging or mark the box: Happy Holidays for even more impact.
  2. Don’t wait until the last minute when delivering.  Many of your intended recipients will be off the week of Christmas and some through the first week of January, so try to get your gifts to everyone no later than December 18th.  This year, we had all our gifts delivered by November 20th and I received more “thank you” notes than previous years.
  3. Keep dimensional weight in mind if mailing out your Holiday gifts. For the past few years all major carriers changed their billing structure to dimensional weight rather than actual weight.  That means large, lightweight but bulky items, like fleece blankets can cost more to ship than bluetooth speakers, headphones and power chargers.  Don’t underestimate the freight cost when calculating best value for Christmas gifts.
  4. Consider having the gifts individually drop shipped for you.  Many people do not consider the time and effort it takes to drop ship dozens of Holiday gifts to the correct recipients.  Sometimes, it is less expensive to have the gifts drop shipped to each person’s office or home rather than to pay for a bulk shipment to your office, repackage, and then re-ship each gift. We have seen a 30% increase in the number of gifts that we have drop shipped directly to our client’s customers this year.
  5. Divide gifts into A-B-C accounts. Not all your customers are equal.  Spread your budget by dividing your Holiday list into 3 categories–so more money can be spent on A Accounts, less on B and even less on C accounts.  Each person will end up with a nice gift, but the support you show to your A accounts will have more impact.
  6. Avoid controversial gifts. Nothing tasteless, racy, off-colored, political, etc. Social media has a way of letting the whole world know about the gift you gave to somebody–whether or not the intent was private or not.
  7. Think about the recipients’ tastes–not your personal preference. Remember, the gifts are for your customer –not for you. Just because you want a new fishing pole, hunting knife, purse or golf clubs does not mean your customers are craving the same thing.
  8. There is no war on Christmas. Despite what Fox News says, there really is not a war on Christmas.  If you say Happy Holidays—people still get your drift. Why offend when you don’t have to? In fact, the majority of the people you are giving gifts to may not even be religious at all.
  9. Be sensitive to all religions. See number #8. Not all your customers and employees are likely to be Christians — so be sensitive to their tastes.  Happy Holidays. Season’s Greetings. If you stick with those, you will not offend.  It goes back to #7–the Holiday gifts are for others–so despite your religious beliefs or leanings or lack thereof, be inclusive and make it a joyous occasion.

If you follow these 9 steps, you can make quite a lasting impact–whether the gifts are for clients, employees or volunteers.

Happy Holidays! Merry Christmas. Happy Hanukkah! Feliz Navidad!

…….and Happy and Healthy New Year!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

How to Increase Sales By Creating a Niche in Your Business

Why it Makes Marketing Sense to Create a Niche for Your Business

by Robert Piller

If you look up promotionalwhat is your marketing niche? products distributors, you will probably find over 30,000 listings. If you narrow it down to your specific city, you’ll probably find at least 50– of all sizes and reputations.

So, how do we compete and stay competitive?

How does Geek Tech Branding continue to grow market share significantly year after year?

We focus on one specific niche–promotional tech products.

It is that simple–we focus on one niche–and we crush it!

We know imprinted tech products better than anyone –so when clients and prospects have questions on promotional power chargers for their brand marketing — or about imprinted Bluetooth speakers or headphones for a conference of for client gifts –we can give them the best advice.

Our team goes to the Consumer Electronics Show in Vegas as well as other industry-specific conferences and events.

We read industry publications, blogs, review sites, websites, forums and we take factory tours.

We sample and test products, talk to factory reps, get involved in beta tests and product development meetings and go overseas to see how and where these electronic products are made.

We take advanced classes on product safety and CPSIA – to ensure that our clients are protected when they choose their promotional tech gifts.

We go the extra mile in continuing education on tech products — because it is our only focus.

Bottom line, we know imprinted tech products better than anyone else and that has immense value to our clients.

After all, how can you be an expert in tech products if you spend most of your time selling cheap ballpoint pens, imprinted 99 cent tote bags, fridge magnets and 39 cent key tags?  You can’t be.

Bottom line- become an expert in one niche and satisfy those clients looking for advice and guidance in that area.

Being a jack-of-all-trades or a generalist just does not cut it these days.

Bottom line, people want expertise and if you cannot provide it, you will lose sales and opportunities to those that can offer guidance and sound advice.

Customers are demanding and expecting value for their purchases — so you need to help them make the best decisions for their dollars.

What niche are you serving?

If you don’t have one if you want to survive– and to thrive yet, it is time to go back to the drawing board and create your own niche and point of differentiation.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

Is Your Marketing Keeping Up with Mobile Searches?

For the First Time in History, Mobile Searches Surpass Desktop Searches At Google…So What Does That Mean For Your Marketing Efforts?

is your website mobile-friendly?

Austin, Texas: Marketers are always trying to increase sales and widen their lead funnel.

Unfortunately, too many companies are still trying to increase sales through older, or inferior marketing channels and poor execution.

For the first time ever, mobile searches exceeded desktop searches on Google, according to this post on Tech Crunch.

Is your website mobile-friendly?  Have you tested it?

You cannot assume that people will only visit your site in front of their giant screens at work any longer.  That thinking is antiquated and will result in lost sales opportunities.

We get emails and online orders at GeekTechBranding.com at all hours of the day and night– weekdays and weekends– and our Analytics show that we are at 55% mobile for orders and 53% for Google Searches and Bing Searches.

We have spent tens of thousands of dollars revamping our website to make it mobile-friendly…and it had already paid off handsomely for us.  And it is still a work in progress.

There is no point spending your marketing dollars to bring people to your website –only to find out that it just does not fit –or work properly on smartphones.

People do not want to scroll all the way across your page, and use their fingers to enlarge every element of your website.  They will just come to your website and leave–in milliseconds.

Before you start your soul searching wondering why your online sales have dried up, take a look at your website on a variety of smartphones and tablets– and put yourself in the shoes of your prospects.

Would you buy from your website?  Now, be very honest with yourself and look again.

If not, go back to the drawing board in making the user experience more simple.

Start with your website.

Then build from there.

Happy Marketing!


Monthly Newsletter

———————————————————-

Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.

5 Tips for Increasing Occupancy Rates at Your Apartment Complex

5 Simple Ideas to Increase Your Occupancy Rates and Increase Net Operating Income at Your Apartment Complex

ideas to increase occupancy rates

Austin, Texas:  We sell a ton of imprinted gifts to apartment complexes so we wanted to lend our expertise in discussing 5 proven strategies to increase apartment occupancy rates.

These steps can all be used in conjunction with one another to help market your apartment complex and to be seen in a more favorable light.

5 Proven Strategies to Increase Apartment Occupancy Rates:

1) Create a Referral Program: Your current tenants are the easiest way to reach new ones. Favorable word of mouth is more believable than any other form of marketing, so why not offer your tenants an incentive to refer one of their friends?

Referral incentives can ranger from monetary rewards to a nice branded gift or even a local restaurant  gift card.

Test a variety of options and see which works best for your market.

2) Increase Your Mobile Presence: More people are searching on their mobile devices than ever before and that percentage is growing exponentially each year. Be sure your marketing and branding efforts are reaching the mobile market.

Be sure your website is created or modified to fit email browsers. If you make it difficult for your target audience to find or contact you, they will click onto another apartment property in 3 seconds.

We just spent tens of thousands of dollars converting our own website, GeekTechBranding.com to be responsive to any browser–so it looks good on any device.  It has been worth every penny so far!

3) Encourage Pre-Payments of Several Months (or a Semester in Advance): We have many apartment complexes that encourage a semester in pre-paid rent by offering gifts such as imprinted Bluetooth speakers or imprinted selfie sticks.   We have found that these pre-paid incentives work best in college markets.  Again, test, test, test to see what works best for you.

4) Reward Realtors and Apartment Locators: People are still using apartment locators and realtors to help them find properties so reach out to these professionals and present yourself to the ones in your area.  Bring high-end imprinted gifts that will be used and appreciated, such as branded power chargers and even imprinted logo messenger bags –which will keep your name in front of these referrers all year long.

5) Improve and Increase Your Social Media Visibility and Presence: People are using Twitter, Instagram, Facebook, Periscope and other forms of social media at increasing rates– so be present where they are looking, when they are looking.

You can easily run target Facebook ads in your target audience and reach your specific demographics.  Same holds true for many of the other social media sites.  The nice thing about social media advertising is that it can only be used when and if you need it — and can be stopped and started any time.

In addition to your social media advertising, be sure your social media presence on Facebook and Twitter (and any other sites) is updated constantly.  Encourage responses and feedback and reply to them immediately.  This shows that your are responsive to your tenants and prospective tenants, as well.

Post updates that are of benefit to your tenants– activities in your community, coupons from nearby retailers and restaurants, ideas, tips and more. Post fun pictures from your property. Have contests. Encourage the sharing of photos on your site.

Following these five steps can help you to quickly increase  your apartment occupancy rate, as well as increase your ROI.

Get started right away and track your results.  Be flexible and be willing to try new ideas out.

Monitor what works best for you – and continue trying new ideas.

Happy Marketing!


Monthly Newsletter

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Robert Piller is President of GeekTechBranding.com, the leader in high tech promotional products for all occasions and events.–including custom packaging and custom promotional products.

Geek Tech Branding is a third-generation company that began in 1956 selling imprinted calendars and writing instruments and has grown to become one of the largest suppliers of imprinted technology and promotional electronic gifts in the country.

Robert Piller has been working with companies of all sizes, including Fortune 500 companies, law firms, non-profit organizations, financial institutions, startups and other organizations to market and promote their businesses  and improve their branding.

He is a frequent writer and speaker on marketing and technology topics and loves to share and exchange ideas. Feel free to reach him through Facebook, LinkedIn, Twitter, by email (robert [at] geektechbranding.com) or through this blog

GeekTechBranding.com offers the latest high-tech promotional products –including imprinted power chargers and power sticks, imprinted Bluetooth speakers and promotional ear buds, custom printed tablet sleeves,  branded iPhone cases, imprinted USB car chargerspromotional stylus pens, promotional USB drives and hubs and more — all imprinted with your company’s name and logo.